Fri.Oct 23, 2020

3 Google Ads Strategies to Drive More Sales this Holiday Season

BigCommerce

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable. But as we approach this year’s holiday season, we can… Google Shopping & PPC Holiday Ideas & Strategies

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The Best CRM for Small Business in 2020

Ecommerce Platforms

No matter what you do in the business world today, there’s one area that you can’t afford to cut corners on, and that's customer experience. Creating the best experience for your target audience is how you outshine the competition and convince your customers that you deserve their attention.

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With plans for 350 store closures, Gap flees the mall

retaildive

The apparel conglomerate focused on operational improvements at its annual meeting, and made clear its dependence on Old Navy

Preparing for the Holidays: 10 Things to do at your Retail Store

Retail Doc

Wondering how to prepare your store for the holidays? Marketing Retail Holiday Sales brick and mortar customer service techniques Retail Sales Associate Training

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail Touch

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space.

More Trending

How to Create Your First Website Like a Pro

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before.

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Moody's sees stability in retail going into 2021

retaildive

Analysts expect a 20% bump to operating profits next year as the fallout from the COVID-19 pandemic starts to settle

5 Steps to Winning the eCommerce Newsletter Game

Omniconvert

The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed. The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog. eCommerce Growth Guest Posts

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Retail Therapy: Brands reimagine Halloween festivities

retaildive

Reese's and Kool-Aid created safer alternatives to trick-or-treating, while Reebok unveiled Ghostbusters-inspired shoes to get consumers in the spirit

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Gap to Close 350 Stores as Retailer Shifts Focus to Ecommerce and Off-Mall Operations

Retail Touch

Gap Inc. plans to shrink its store footprint by 350 locations as the retailer works to return to profitable growth in 2021, according to CNBC. Longer-term, the company plans to reconfigure its operations so that 80% of revenue comes from ecommerce and off-mall locations by January 2024.

Macy's introduces virtual, in-person stylist appointments for the holidays

retaildive

Gifting experts will be available to help shoppers in a year where many events have gone virtual, including the department store's iconic parade

How to Find Specialized Marketing Agencies

Neil Patel

You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests. Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail.

50 Out of the box eCommerce marketing tips to outrank competitors

Ecommerce Guru

The Ecommerce field is continuously evolving. Like every other business, the E-commerce business needs an effective marketing strategy. It’s a good point that the global limits have been crossed by the Ecommerce sector, but it has given rise to endless rivals.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

‘Major changes’ in the high street with new generation of retailers set to arrive

TalkingRetail

The impact of Covid-19 will lead to major changes on the high street and has created the “perfect environment” to attract a new generation of entrepreneurs to retailing, a top industry executive said today.

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Smaller Gatherings, Less Trick-or-Treating, Shape Shoppers’ Halloween Search Activity

Retail Touch

Social distancing will weigh heavily on this year’s Halloween festivities: only 52% of parents are planning on going trick-or-treating with their children, down from 78% in 2019, according to data from Premise.

Procter & Gamble unveils reusable and refillable shampoo bottles

TalkingRetail

Procter & Gamble (P&G) is launching refillable packaging for its haircare brands, as part of its “commitment to be a force for good and a positive force for beauty in the world”.

How to Gain More Visibility For Your Online Store

RetailMinded

So, you’ve got an eCommerce store, but you’re unsure how to get more traffic to it? You’re in luck—we know exactly what you need to do to increase your web traffic and visibility.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Holiday Season 2020: How Businesses Can Be Prepared

lateshipment

This holiday season will be different. In more ways than one. Every holiday is, needless to say, bigger than the previous one. But the 2020 season won’t just be bigger, it will be radically different thanks to one key factor: the COVID-19 pandemic.

Identifying and fixing conversion killers with Kelly Vaughn – eCommerce Growth Show Ep. 27

Omniconvert

Conversion Rate Optimization seems like a thing of the past, taken lightly by eCommerce people who discover they’re actually struggling. The post Identifying and fixing conversion killers with Kelly Vaughn – eCommerce Growth Show Ep. 27 appeared first on ECOMMERCE GROWTH Blog. eCommerce Growth Show

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Bluestar Alliance Wins Stalking Horse Bid with $60 Million+ Offer for Justice Brand

Retail Touch

Bluestar Alliance , which owns and manages a stable of brands including Hurley , bebe , Brookstone and Limited Too , is now in prime position to add the tween brand Justice to its collection.

Trade group warns of ‘chaos’ in shops as retailers gear up for new Welsh lockdown

TalkingRetail

New restrictions for retailers in Wales, which are due to take effect later today, will create “chaos” and could generate “violence and abuse” in shops during lockdown, the Association of Convenience Stores (ACS) has warned.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How To Deliver A Meaningful Customer Experience & Delight Your Audience

Omniconvert

Customers desire excellent service and great quality products. That motivation is as old as time. However, the ease with which. The post How To Deliver A Meaningful Customer Experience & Delight Your Audience appeared first on ECOMMERCE GROWTH Blog. Customer Experience Guest Posts

Mars adds orange flavour to Maltesers Bunny in time for Easter

TalkingRetail

Mars Wrigley UK is adding a Maltesers Bunny Orange to its Easter range. The variant will be available in time for Easter 2021 and will retail at 61p.

[Video] How Will ‘Shipageddon’ Impact You This Holiday Season?

ChannelAdvisor

It’s no secret that the ongoing pandemic has accelerated online shopping habits and that this holiday season is shaping up to smash e-commerce records. .

Costcutter gears up for different Halloween season with ‘scaring’s for sharing’ campaign

TalkingRetail

Costcutter Supermarkets Group (CSG) is today launching its “Scaring’s for Sharing” Halloween campaign to give shoppers alternative ways to enjoy the annual celebration of horror in their homes.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.