Fri.Oct 23, 2020

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Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

Forrester eCommerce

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.

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3 Google Ads Strategies to Drive More Sales this Holiday Season

BigCommerce

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable.

PPC 500
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Adobe Wants To Make 3D An (Augmented) Reality

Forrester eCommerce

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. In it you’ll read how companies like Wayfair, IKEA, Zenni, Nespresso and others are […].

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How to Create Your First Website Like a Pro

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms

Forrester eCommerce

COVID-19 accelerated the digital next normal for B2B sales. What lies ahead? Read an overview of our 2021 B2B sales predictions.

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Holiday Season 2020: How Businesses Can Be Prepared

lateshipment

This holiday season will be different. In more ways than one. Every holiday is, needless to say, bigger than the previous one. But the 2020 season won’t just be bigger, it will be radically different thanks to one key factor: the COVID-19 pandemic. The panic around this virus and the broad swathe of destruction it has caused around the world ensure that 2020 will be remembered with dismay.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. Now, dozens of others have followed suit, making the leap from entirely digital to opening brick-and-mortar locations. Even with the current uncertainty related to COVID-19, the C2B model has some advantages over traditional retail, especially in providing a seamless integration between online and retail shoppi

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Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses

Forrester eCommerce

The events of 2020 changed how B2B marketers engage with buyers. Look for the transformation to continue in 2021.

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Gap to Close 350 Stores as Retailer Shifts Focus to Ecommerce and Off-Mall Operations

Retail TouchPoints

Gap Inc. plans to shrink its store footprint by 350 locations as the retailer works to return to profitable growth in 2021, according to CNBC. Longer-term, the company plans to reconfigure its operations so that 80% of revenue comes from ecommerce and off-mall locations by January 2024. Gap plans to complete 75% of its initial store closures by January 2022.

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How Luxury Brands Must Close The Digital Gap

Forrester eCommerce

Back in the summer of 2017, we warned that luxury brands were out of time to improve their digital customer experiences. Since then luxury brands have moved from relative inertia to a range of activities, from technology upgrades to partnerships and acquisitions. But the 2020 pandemic has shaken luxury brands to their core. Non-essential store […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Smaller Gatherings, Less Trick-or-Treating, Shape Shoppers’ Halloween Search Activity

Retail TouchPoints

Social distancing will weigh heavily on this year’s Halloween festivities: only 52% of parents are planning on going trick-or-treating with their children, down from 78% in 2019, according to data from Premise. However, the holiday is far from cancelled, even if trolling for treats through the neighborhood isn’t at the top of people’s minds. Searches for the term “Halloween candy” on Amazon went from the 48 th most common in 2019 to 76 th in 2020, according to data from Pattern.

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Blick voraus: Was europäische Entscheider in 2021 erwarten dürfen

Forrester eCommerce

Widersprüche im Kaufverhalten, ordnungspolitische Umwälzungen und mehr grenzüberschreitende Remote-Arbeit werden 2021 prägen Bisher machen die „stürmischen 2020er Jahre“ ihrem Namen alle Ehre – wir erleben eine globale Pandemie und die rasant wachsenden Auswirkungen des Klimawandels. Und dabei ist das neue Jahrzehnt noch nicht einmal ein Jahr alt! Aber mit der Volatilität kommen auch Chancen.

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Bluestar Alliance Wins Stalking Horse Bid with $60 Million+ Offer for Justice Brand

Retail TouchPoints

Bluestar Alliance , which owns and manages a stable of brands including Hurley , bebe , Brookstone and Limited Too , is now in prime position to add the tween brand Justice to its collection. Current owner Ascena Retail Group voluntarily filed for Chapter 11 bankruptcy protection in July 2020, and agreed to sell the Justice brand earlier in October.

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With plans for 350 store closures, Gap flees the mall

RetailDive

The apparel conglomerate focused on operational improvements at its annual meeting, and made clear its dependence on Old Navy.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Identifying and fixing conversion killers with Kelly Vaughn – eCommerce Growth Show Ep. 27

Omniconvert

Conversion Rate Optimization seems like a thing of the past, taken lightly by eCommerce people who discover they’re actually struggling. The post Identifying and fixing conversion killers with Kelly Vaughn – eCommerce Growth Show Ep. 27 appeared first on ECOMMERCE GROWTH Blog.

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New rival shelf-scanning robots roll out for retailers

RetailDive

Simbe Robotics has unveiled a new version of its Tally robot, while Brain Corp is expanding a pilot at Sam's Club with shelf-scanning tech atop autonomous floor cleaners.

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5 Steps to Winning the eCommerce Newsletter Game

Omniconvert

The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed. The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog.

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How to Gain More Visibility For Your Online Store

RetailMinded

So, you’ve got an eCommerce store, but you’re unsure how to get more traffic to it? You’re in luck—we know exactly what you need to do to increase your web traffic and visibility. Whether you’re selling alternatives to tobacco products , CBD oil, organic food, or even iPhone cases, these strategies can work across all industries for a variety of products.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Procter & Gamble unveils reusable and refillable shampoo bottles

TalkingRetail

Procter & Gamble (P&G) is launching refillable packaging for its haircare brands, as part of its “commitment to be a force for good and a positive force for beauty in the world”.

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Moody's sees stability in retail going into 2021

RetailDive

Analysts expect a 20% bump to operating profits next year as the fallout from the COVID-19 pandemic starts to settle.

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‘Major changes’ in the high street with new generation of retailers set to arrive

TalkingRetail

The impact of Covid-19 will lead to major changes on the high street and has created the “perfect environment” to attract a new generation of entrepreneurs to retailing, a top industry executive said today. “For the first time in more than 20 years, there is downward pressure on high street rents and a lot of.

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Retail Therapy: Brands reimagine Halloween festivities

RetailDive

Reese's and Kool-Aid created safer alternatives to trick-or-treating, while Reebok unveiled Ghostbusters-inspired shoes to get consumers in the spirit.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Trade group warns of ‘chaos’ in shops as retailers gear up for new Welsh lockdown

TalkingRetail

New restrictions for retailers in Wales, which are due to take effect later today, will create “chaos” and could generate “violence and abuse” in shops during lockdown, the Association of Convenience Stores (ACS) has warned.

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Macy's introduces virtual, in-person stylist appointments for the holidays

RetailDive

Gifting experts will be available to help shoppers in a year where many events have gone virtual, including the department store's iconic parade.

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Mars adds orange flavour to Maltesers Bunny in time for Easter

TalkingRetail

Mars Wrigley UK is adding a Maltesers Bunny Orange to its Easter range. The variant will be available in time for Easter 2021 and will retail at 61p. Mars said the self-eat category plays an important role in consumers’ Easter rituals, whether that be a “delicious treat at the beginning of the season, through to.

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How To Deliver A Meaningful Customer Experience & Delight Your Audience

Omniconvert

Customers desire excellent service and great quality products. That motivation is as old as time. However, the ease with which. The post How To Deliver A Meaningful Customer Experience & Delight Your Audience appeared first on ECOMMERCE GROWTH Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Costcutter gears up for different Halloween season with ‘scaring’s for sharing’ campaign

TalkingRetail

Costcutter Supermarkets Group (CSG) is today launching its “Scaring’s for Sharing” Halloween campaign to give shoppers alternative ways to enjoy the annual celebration of horror in their homes. The drive kicks off with a mix of online instant win and prize draw games backed up with social media advertising and activity highlighting “spooky activities and.

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[Video] How Will ‘Shipageddon’ Impact You This Holiday Season?

ChannelAdvisor

It’s no secret that the ongoing pandemic has accelerated online shopping habits and that this holiday season is shaping up to smash e-commerce records. . Despite the potential spikes in new revenue, many brands and retailers are concerned whether their various shipping partners will be able to keep up with demand — and whether they’ll still be able to maintain a profit with rising surcharges. .

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Brand box initiative is launched again by wholesaler after virus delay

TalkingRetail

Unitas Wholesale is launching its product trialing scheme – brand box – for the second time after the sales initiative had to be postponed when the virus struck earlier in the year. The scheme has been developed to encourage more independent retailers to stock successful, new products. Brand box will include products carefully selected by.

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Amazon workers ask for paid day off to vote

RetailWire

A proposal that would give all Amazon.com employees the day off on Nov. 3 to cast their votes in the current presidential, state and local elections has received support from more than 6,500 corporate and technology workers at the company. The proposal put forth by the group, Amazon Employees for Climate Justice, has not received a response from Amazon CEO Jeff Bezos or anyone else in executive leadership.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib