Fri.Jan 22, 2021

article thumbnail

Why You Should Depersonalize Your Marketing in 2021

Kissmetrics

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.

Marketing 363
article thumbnail

IDC FutureScape: Omnichannel Grocery, Supplier Partnerships and AI Acquisitions Will Drive Retail Innovation

Retail TouchPoints

No part of retail ever truly stops changing, but some aspects are seeing larger, faster shifts than others, particularly due to the impact of the COVID-19 pandemic. The IDC FutureScape 2021 webinar took a close look at some of the biggest, most impactful developments retailers can expect in the coming years. The overarching theme of the presentation was the need for retailers to keep up with shoppers’ demands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prevent Facebook Hacks

Kissmetrics

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.

Banking 349
article thumbnail

What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

Retail TouchPoints

The Age of the Coronavirus has completely changed the way people shop for groceries and daily items. What used to be popping into a store three or more times a week quickly converted into buying items in bulk and stocking up for two to three weeks at a time. Self-quarantine further added complications to the mix, as consumers and businesses alike were forced to change the way they bought and sold these items, respectively.

Consumer 249
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

How Organizations Can Use Twitter Spaces

Kissmetrics

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the heels of launching Fleets , Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms.

article thumbnail

American Eagle Plans up to 250 Store Closures, Looks to Aerie for Growth

Retail TouchPoints

Shares of American Eagle Outfitters (AEO) were up today following the retailer’s 2021 investor meeting, where the company outlined plans to close at least 200 largely mall-based American Eagle locations while at the same time expanding its Aerie brand. The company plans to close 200 to 250 of the 880 current American Eagle locations in the U.S. and Canada over the next two to three years, said Michael Rempell, COO of AEO during the virtual investors meeting on Jan. 21.

More Trending

article thumbnail

Retail marketers invest in livestreams to establish shopping's 'next normal'

RetailDive

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

Marketing 130
article thumbnail

Meme Marketing- The new trend of marketing to earn money

Ecommerce Guru

Memes are at the peak of the entertainment industry now. Today, humans spend much of their time browsing, viewing, and posting content on social media that they believe how big is meme marketing and artistic or entertaining.It has become part of our everyday life to share memes with people who believe that a meme’s material connects. What is Meme Marketing?

article thumbnail

Nike pushes small-format expansion with new Nike Live store in Oregon

RetailDive

A location in the athletics retailer's birthplace comes after executives detailed plans over the summer for up to 200 small-format stores.

Retail 135
article thumbnail

A Better Way for Brands to Manage Retail Content, Part 1

ChannelAdvisor

Customising product information for different websites, retail partners and marketplaces can be a time-consuming task and error-prone task. Proper management of your product data can be critical to your success, helping you take control of data, expand your business, increase capacity and protect brand equity. We created this blog series to help you understand effective Retail Content Management techniques, along with detailed and practical recommendations to help you improve them.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Retail Therapy: American Airlines launches wine club

RetailDive

The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.

Retail 112
article thumbnail

What is Google Shopping Actions and How to Use them

Blue Winston

You have definitely stumbled across Amazon Prime in your customer/retailer years. It’s easy to navigate through, relatively easy to set up your account and sell your items. Most importantly, there is no need to open billions of tabs while trying to make a purchase of various items from different shops. easier for people to compare different offers. But did you know that Google offers the same service?

article thumbnail

Simplifying E-Commerce PCI Compliance with Rachana Desai

Fabric Blog

Rachana Desai is Fabric’s vice president of engineering and was previously the director of engineering at Twilio. Before this, she was a senior IT manager at Cisco where she managed a team of 25 people to roll out PCI standards across the organization. She also built online tools that supported digital transactions and payments while maintaining PCI compliance.

article thumbnail

Talbots downgraded by S&P as pandemic weighs on sales, cash flow

RetailDive

With an older core customer, the private equity-owned apparel seller has been disproportionately affected by COVID-19's spread, analysts said.

Apparel 99
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

From Search4hurt to Search4scale: The Adam McDonald Story

Omniconvert

Adam McDonald comes to the Ecommerce Growth Stories podcast to talk about his story from Search4hurt to Search4scale. The post From Search4hurt to Search4scale: The Adam McDonald Story appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
article thumbnail

In quest for profit, American Eagle plans as many as 225 store closures

RetailDive

The teen apparel brand will shutter 52 locations this year as its Aerie lingerie label opens just as many.

Apparel 124
article thumbnail

From Search4hurt to Search4scale: The Adam McDonald Story

Omniconvert

New year, new podcast. And this one promises some out-of-the-box eCommerce stories from huge names in the field, ready to. The post From Search4hurt to Search4scale: The Adam McDonald Story appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
article thumbnail

Athleta extends sizing across its collection

RetailDive

Gap Inc. is leaning on its activewear brand and its discount Old Navy banner for growth as its namesake continues to falter.

103
103
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Product Launch of the Year 2020 winners revealed

TalkingRetail

The winners of the Retail Industry Awards Product Launch of the Year Awards 2020 were unveiled during a virtual ceremony at 3pm today (22 January). The Product Launch of the Year Awards were added to the Retail Industry Awards line up in 2011 to celebrate the efforts of supplier partners who continuously develop new products, brand.

Retail 84
article thumbnail

Apparel resale app Curtsy raises $11M in Series A funding

RetailDive

The platform hopes to win over casual sellers by streamlining processes including recommending prices, improving images and autofilling product details.

Apparel 85
article thumbnail

JTI helps Brighton retailers prevent underage sales

TalkingRetail

Mystery shopping and professional on-site training has reduced the number of independent retailers ‘at risk’ of selling tobacco and vaping products to children in Brighton. Last year, JTI’s youth access prevention scheme IDentify subjected 154 retailers in Brighton to up to four rounds of mystery shopping to identify premises that were ‘at risk’ of selling.

Retail 81
article thumbnail

American Eagle announces plans to close mall based stores

RetailWire

American Eagle plans to close between 200 and 250 stores, primarily located in malls, over the next two to three years. The retailer also said it would focus on building its Aerie business into a $2 billion brand.

Retail 75
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Contactless payments increase as result of pandemic

TalkingRetail

Contactless now accounts for 88.6% of all eligible card transactions, new data reveals. The research by Barclaycard shows a big milestone for the technology was in April, when the UK limit was raised from £30 to £45, making even more transactions eligible for contactless payments. Since the introduction of the new limit, the average value.

article thumbnail

Breaking 5 Myths About Health and Wellness Advertising

Liveintent

Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. According to Inc., the top three new year’s resolutions are dieting, exercising, and losing weight. If that doesn’t scream “opportunities for health and wellness marketing,” we don’t know what does.

article thumbnail

NFRN Covid-19 Hardship Fund pays out over £100,000

TalkingRetail

The NFRN has paid out nearly £125,000 to cash-strapped members from its Covid-19 Hardship Fund. The Hardship Fund, which was created in April, helps alleviate some of the financial pressures that independent retailers are facing due to the coronavirus pandemic. It offers financial assistance in the form of a grant to members suffering cash flow.

Retail 78
article thumbnail

A Better Way for Brands to Manage Retail Content, Part 1

ChannelAdvisor

Customising product information for different websites, retail partners and marketplaces can be a time-consuming task and error-prone task. Proper management of your product data can be critical to your success, helping you take control of data, expand your business, increase capacity and protect brand equity. We created this blog series to help you understand effective Retail Content Management techniques, along with detailed and practical recommendations to help you improve them.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Consumer confidence falls despite vaccine hope

TalkingRetail

Consumer confidence has continued to fall in January, despite the ongoing roll-out of the covid-19 vaccine programme. GfK’s long-running Consumer Confidence Index shows confidence decreased two points to -28 in January. Four measures of consumer confidence decreased in comparison to figures released on 18 December, while one measure of confidence increased.

article thumbnail

Affordable Small Business Employee Benefits for 2021

Korona

You’re reading this post for two possible reasons. . One, you’re starting a business and you want to make sure you are doing everything right. . Two, you’ve been running your business for quite some time but haven’t implemented an employee benefit program yet. These are valid concerns. Oh, there’s one more possible reason: you’re unsure about employee benefits because your business is small.

article thumbnail

Food sales subdued in December, figures reveals

TalkingRetail

Food sales growth stalled in December, new research reveals. The latest figures from the Office for National Statistics shows food sales shrank by 3.4%, down from a strong growth rate of 2.8% in November. The ONS said food sales were “subdued, as retailers reported lockdowns and restrictions on the sale of non-essential items impacted on.

Retail 69
article thumbnail

Affordable Small Business Employee Benefits for 2021

Korona

You’re reading this post for two possible reasons. One, you’re starting a business and you want to make sure you are doing everything right. Two, you’ve been running your business for quite some time but haven’t implemented an employee benefit program yet.These are valid concerns.Oh, there’s one more possible reason: you’re unsure about employee benefits because your [.].

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib