Sun.Oct 29, 2017

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A hypothesis of generosity?

Steve Dennis

None of us suffer from a deficit of experience. In fact, “stuff’ happens virtually non-stop. The daily rhythm of life is that we have ups and downs. Problems manifest, big and small. Complications arise, both profound and mundane. We encounter joys, concerns and everywhere in between. Items get checked off our to-do list. Or not. Amidst the backdrop of our existence come the many challenges to our equanimity.

Books 113
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Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

Dynamic Yield

Breaking down what growth hacking brings to the table along with some traditional and new approaches within eCommerce. The post Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce appeared first on Dynamic Yield.

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Micro Segmentation

Dynamic Yield

Micro-segmentation refers to the practice of dividing online traffic into numerous small groups of visitors who share common interests and online browsing patterns. While traditional data-points allow for high-level technical, demographic, or geographic segmentation, micro-segmentation incorporates a vastly wider range of data-points, made available due to recent technological breakthroughs.

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Macro Segmentation

Dynamic Yield

Macro segmentation refers to the practice of dividing online traffic into a few sub-groups of visitors who differ from each other in one or two basic attributes such as location, gender, or an identified browsing pattern. Macro-segmentation is an effective way of delivering relevant experiences to customers, operating under the philosophy that customers are not […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Predictive Segmentation

Dynamic Yield

Predictive segmentation refers to the capability of automatically identifying and creating meaningful visitor segments characterized by a higher probability to react in a certain manner to specific events or conditions. Prior to the introduction of predictive segmentation, the task of analyzing, identifying, and segmenting online traffic was painstakingly manual.

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From Traditional to Progressive: Growth Hacking in eCommerce

Dynamic Yield

Head of site optimization at Staples breaks down what growth hacking brings to the table along with some traditional and new approaches within eCommerce. The post From Traditional to Progressive: Growth Hacking in eCommerce appeared first on Dynamic Yield.