5 Ways to Meet the New Rules of Branding in an AI-First Retail World
Retail TouchPoints
JUNE 11, 2025
AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to take a day should take an hour, and what took an hour should take a minute. When it comes to purchasing decisions, CPG brands and retailers still rely heavily on visuals, shelf presence and advertising to stand out.
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