Marimekko to Launch ‘Pre-loved’ Resale Marketplace
Retail TouchPoints
AUGUST 11, 2022
Finnish design house Marimekko will launch its new community-driven resale and vintage marketplace, Pre-loved, on Aug. 25, 2022 in partnership with Archive. The debut follows a pilot concept that began one year ago with Marimekko selling 60 unique vintage pieces online to celebrate the brand’s 70 th anniversary. The program’s goal is to increase the lifespan of Marimekko products, a key element of the company’s sustainability strategy.
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