How Long Should I Run My A/B Test?
Kissmetrics
MARCH 28, 2018
A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, A/B testing can make a major impact on your conversions. Only 28% of marketers are satisfied with their conversion rates.
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