Wed.Mar 28, 2018

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How Long Should I Run My A/B Test?

Kissmetrics

A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, A/B testing can make a major impact on your conversions. Only 28% of marketers are satisfied with their conversion rates.

eCommerce 203
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Which Retailer Has The Best Chance To Fill The Void Left By Toys ‘R’ Us?

RTP blog

Toys ‘R’ Us. recently announced it will be liquidating all of its stores just six months after filing for bankruptcy. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S. toy sales in 2017 , according to NPD Group, there will definitely be a fight for its market share going ahead.

Toys 150
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202: The State Of Online And Retail Arbitrage On Amazon With Nate McCallister

My Wife Quit Her Job

Today I’m thrilled to have Nate McCallister on the show. Nate is someone who I met at the Import Summit several years ago and he runs a bunch of sites and services related to Amazon. First off, he’s an Amazon FBA seller himself, a service provider, a software company and also a consultant for other sellers. He also runs the popular site EntreResource.com.

Retail 138
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Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads

A Better Lemonade Stand

Building online businesses and becoming a location independent entrepreneur has its perks. At the top of the list for most people is the ability to travel the world while working from your laptop. We recently wrote about the top 10 co-living & co-working communities around the world, and since we here at A Better Lemonade […]. The post Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads appeared first on A Better Lemonade Stand.

Travel 134
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Prepare for Conversational Commerce

GetElastic

Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to conduct business on their platform of choice when and where they want. However, many brands are ignoring the channels that people most often use. Facebook Messenger has 900 million active users and 50 million businesses, and processes 60 billion messages a day.

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Ready Player One: A Lesson in Virtual Reality and Digital Commerce

FastSpring

The line between the “real” world and the digital one is becoming more blurred by the day. Virtual reality and augmented reality (also known as mixed reality) are changing the way we experience the world.

More Trending

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2018 Canadian Event Award Recipients

Canadian Special Events

Canadian Special Events Magazine presented it’s annual Event Awards Gala on March 21st at the brand new Hotel X Toronto to a sold-out crowd of Canada’s elite event professionals. The spectacular awards show, produced by Corey Mandell, President of Mandell Entertainment Group , featured epic performances by the Jersey Boys, Sean Jones & Myles Rain and Datu (courtesy of the Idea Hunter) and was hosted by Canadian talk show personality Ben Mulroney, who appeared both live and by hol

Events 70
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Amazon Vendor vs. Seller: What’s the difference?

TradeGecko

Deciding whether to sell on Amazon as a Seller or a Vendor can be confusing, especially if you’re new to the eCommerce giant’s online marketplace. We look at some of the key differences between Amazon vendors and sellers, as well as some of the benefits and drawbacks of each method of selling. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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PIM and DAM Essentials Must Be Combined for True Brand Success

Salsify

The results are in! Salsify was named a leading product information management (PIM) vendor and a leading digital asset management (DAM) vendor in 2018 based on user reviews on G2 Crowd. We couldn’t be happier to be recognized in both categories. This supports the trend that we've been seeing for many of the brands we work with - your systems are no longer as effective in silo.

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The Guide to Driving Impact with Personalization (Free eBook)

Dynamic Yield

In this guide, discover how to overcome data challenges and mobilize your organization to implement a personalization strategy that drives real customer and business impact. The post The Guide to Driving Impact with Personalization (Free eBook) appeared first on Dynamic Yield.

Mobile 37
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Right Device: Five Things to Consider Before You Buy Payment Hardware

iQmetrix

EMV: three years ago, those letters, and a lot of technology expense, turned the U.S. payments landscape on its head. Now, with 100% of U.S. consumers scheduled to receive chip-cards by the end of 2020, combined with 75% of SMB U.S. merchants having already implemented chip-capable terminals [US Payments Forum], EMV has finally become the accepted payment standard across the U.S.

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The Guide to Driving Impact with Personalization (Free eBook)

Dynamic Yield

In this guide, discover how to overcome data challenges and mobilize your organization to implement a personalization strategy that drives real customer and business impact. The post The Guide to Driving Impact with Personalization (Free eBook) appeared first on Dynamic Yield.

Mobile 28
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Thinkific Review: A Free Plan for Online Course Selling (And More)

Ecommerce Platforms

To make an online course, you need the right tools. This means video screen capture software, a potential camera, tripod, audio equipment, and the right editing tools. You also need the right program for selling your online course , and there are plenty of options to choose from. Thinkific is one of them, so in this Thinkific review, we'll discuss the features that make it stand out.

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Amazon Releases New Amazon Stores Page User Interface

ROI Revolution

*image courtesy of Amazon.com. Amazon Stores is an engaging DIY solution for vendors and sellers on Amazon who wish to showcase their brand, rather than a single product. By allowing brand owners to leverage custom content, unique designs, and integrated promotions, Amazon Stores serve as a one-of-a-kind platform to not only increase sales, but to drive customer loyalty as well.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Sellers’ Position For Growth – Why Many Fear Growth?

ChannelSale

It might come off as counter-intuitive because every business wants to grow, sustain and flourish. But here’s a simple fact – sellers fear growth. Why do you think the majority of them don’t even have a long-term plan for their online stores? Taking each day as it is, they strive to achieve single, daily-base goals, forgoing the bigger (and brighter) picture.

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In Amazon We Trust: 5 Ways Consumer Trust Fuels Amazon’s Success

Sailthru

Toys ‘R Us officially going out of business serves as a reminder that the retail landscape is changing more rapidly than ever. But one thing that’s remaining consistent: Whatever happens, Amazon is right there leading the pack. CPC Strategy recently surveyed 1,500 American consumers about their Amazon shopping habits. The marketing services agency found that the main principle guiding those habits is trust.