Mon.Aug 30, 2021

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Campaign Planning Is Part Of The Budgeting Process — Or, At Least, It Should Be

Forrester eCommerce

Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.

B2B 439
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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.

Consumer 351
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Retail Media Solutions Build A New, Profitable Revenue Stream For Retailers

Forrester eCommerce

We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other retailers such as Kroger, Target, and Walmart are making big strides to take their own share of ad […].

Retail 310
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. While there were success stories across the industry, three retailers stood out with strong, expectation-topping results: It’s no surprise that Target had another strong quarter, but

Consumer 328
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Make The CFO Your Ally

Forrester eCommerce

The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.

Customer 290
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Gap Buys Virtual Try-On Company as Ecommerce Grows to 33% of Total Revenue

Retail TouchPoints

Gap has acquired Drapr , a virtual apparel try-on application designed to help shoppers find the best clothing size and fit for their personal style and body type. The deal was brokered by Gap’s Strategic Growth Office, a unit that seeks out investments that fuel growth and accelerate new capabilities across Gap’s brands. Gap reported net sales of $4.2 billion in Q2 2021, the highest second-quarter sales in over a decade, up 29% year-over-year and 5% compared to 2019 pre-COVID levels.

eCommerce 279

More Trending

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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

I have very vivid memories about Service Merchandise , a now-defunct business with a unique ordering process focused on catalog inventory. For a kid, that kind of business model was the ultimate surprise and delight experience because it was so highly interactive. Don’t remember it? Here’s how it worked. A Little Bit of History. Service Merchandise was a bit more fun than today’s similar IKEA shopping experience because it carried more than mediocre DIY housewares and furniture.

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A Complete Guide to SEO Forecasting: Tools, Examples, and More

Inflow Insights

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Enter SEO forecasting. In this article, we’ll provide a complete breakdown of what SEO forecasting is, why it’s important for your online business, and which six tools you can use to forecast your organic traffic, including: Prophet b

SEO 151
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Amazon Adds its Weight to BNPL’s Momentum

Retail TouchPoints

Amazon will let shoppers split purchases of $50 or more into multiple monthly payments through a partnership with Affirm. The flexible payment service is currently being tested with a select group but the retail giant plans to roll it out to more customers in the coming months. Amazon’s entrance into buy now, pay later (BNPL) is further proof of this payment method’s growing importance.

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Off-price retailers brace for uncertainty despite healthy Q2

RetailDive

Burlington, Ross and TJX are usually isolated from macro headwinds, but are dealing with rising freight costs, supply chain issues and unknowns.

Supplies 126
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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IKEA Moves Closer to Circularity with Buy Back & Resell Pilot

Retail TouchPoints

IKEA will test its new Buy Back & Resell service at its Conshohocken, Pa. store through Sept. 19, 2021, with plans to expand it to additional U.S. markets in the future. The retailer will purchase gently used, functional and fully assembled IKEA furniture for store credit, and make items available for resale in the store’s AS-IS section. The service, which IKEA plans to eventually make available permanently at all U.S. stores, is part of the retailer’s goal of becoming a circular business by

Consumer 264
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How to turn first-time holiday shoppers into repeat, account-holding customers

RetailDive

Retailers have prioritized providing a fast and seamless one-click checkout experience to shoppers to help combat the rush and stress of holiday shopping

Customer 118
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Introducing Ecomdash: New Ecommerce UI and Webstore Builder

ecomdash

We’ve recently overhauled our UI and added a new website builder to help ecommerce sellers open their own online store. Check it out! The post Introducing Ecomdash: New Ecommerce UI and Webstore Builder appeared first on Ecomdash.

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Ensuring your payment processes are ready for the omnichannel customer

RetailDive

As retailers look forward to this upswing in purchasing, they must be prepared with the right payment options for the omnichannel customer.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon enlists Affirm to offer a buy now-pay later option

RetailWire

Amazon has cut a deal with buy now-pay later provider Affirm that will give shoppers the option to pay for some larger-priced purchases on a monthly installment plan, making it easier to make purchasing decisions on $50+ items, such as furniture, home goods, electronics and fashion. Presently, the service is being trialed with select customers and is not intended for certain product categories, such as groceries or digital services.

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Ikea plots resale for US stores

RetailDive

The furniture company, which already offers buyback and resale elsewhere, is testing the services in suburban Philadelphia for a limited time.

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2 Tips To Make Your E-Commerce Store Products More Appealing

ChannelSale

If you are dealing in a business that provides non-essential products to the customers on an e-commerce website, it is important that you make the products more appealing. There are hundreds of essential products that do not need any kind of branding as more customers keep coming to buy these essential products. However, you may be dealing with non-essential products like cosmetics, upholstery as well as small furnishing and decorating items.

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Walgreens creates new chief customer officer role

RetailDive

The company also appointed a CFO and named a global chief legal officer as the CEO builds out a C-suite.

Customer 132
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What Is an E-Commerce Manager Responsible for in 2021?

Fabric Blog

Today, the most effective e-commerce managers drive digital growth by using customer data and insights to enhance and improve the online shopping experience. Leveraging these insights allows an e-commerce manager to spot emerging trends and develop effective strategies for growing gross merchandise value (GMV).

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Amazon taps Affirm for installment financing

RetailDive

As the e-commerce giant explores payment options for its worldwide shoppers, it's turning to the fintech firm to test monthly plans.

eCommerce 118
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Top 10 Startup Mistakes To Avoid In 2021

Ecommerce Guru

Building a startup is a journey that might initially look easy but when you fall into it you will realize that it is way tougher. Entrepreneurs are not born overnight and they need to hustle, avoid mistakes and constantly pay effort to make their startup reach its destination. On your journey, you will come across myriad situations where you need to make decisions that could determine whether you will succeed or have to face failure. […].

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Walmart unveils cross-channel ad exchange built on first-party shopper data

RetailDive

Rolling out ahead of the holidays, the platform will serve as a major test of whether the retailer can scale in ad tech.

Channel 115
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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As supply shortages continue, economists see persistent ripple effects

RetailWire

Retailers are all sizes have gotten used to months-long delays and the complete unavailability of many of the common items they like to keep in stock. The pandemic-related supply chain disruptions have triggered spikes in many consumer prices over the last 18 months and, at this point, economists see reverberations up and down the supply chain that no longer seem like temporary aberrations.

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Months after IPO, Digital Brands Group listed among S&P's most vulnerable retailers

RetailDive

The company is looking to roll up apparel brands and create leverage out of scale. But it's a long way from being profitable.

Apparel 116
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Retailers set to respond in Louisiana in the wake of Hurricane Ida

RetailWire

Hurricane Ida tore through southern Louisiana yesterday carrying winds of 120 – 150+ miles per hour and knocking out power for over 1 million residents. Big box retailers such as Walmart and Home Depot monitored the situation from emergency operations centers and have made preparations to offer assistance. “More than 250 associates from the company’s?

Retail 52
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Six Reasons Your Business Needs A Trucking Partner 

RetailMinded

Are you looking for a reliable way to transport your goods? A trucking partner may be the answer to your search. As you may already know, trucking has been instrumental in moving people’s goods and products for a long time. In interstate or cross-country hauling, trucking businesses have delivered cargoes despite inclement weather and road troubles. .

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Bojangles chain gives work-stressed employees two days of (unpaid) holiday

RetailWire

Management at the Bojangles chicken and biscuit chain say they are closing all their restaurants on August 30 and September 13 to give employees a chance for some R&R, explaining that the unpaid days off are “in response to industry wide labor shortages and other stresses put on its employees who’ve worked hard through the pandemic.”.

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What Is an E-Commerce Manager Responsible for in 2021?

Fabric Blog

Today, the most effective e-commerce managers drive digital growth by using customer data and insights to enhance and improve the online shopping experience. Leveraging these insights allows an e-commerce manager to spot emerging trends and develop effective strategies for growing gross merchandise value (GMV).

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Grubhub, Doordash sued for alleged deceptive pricing during pandemic

RetailWire

The lawsuit, filed Friday by the city of Chicago against the two major food-delivery platforms, make a number of allegations —some jointly and some particular to each service — that the companies used “unfair and deceptive tactic to take advantage of restaurants and consumers who were struggling to stay afloat” during the pandemic. Among other offenses, Chicago Mayor Lori E.

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How to use marketing performance data to create revenue projection reports

Funnel.io

In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: " It is a capital mistake to theorize before one has data. ".

Books 36
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio