Wed.Feb 20, 2019

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FORRward — a weekly read for tech and marketing execs

Forrester eCommerce

A Roadmap To Lose Your Technology Mandate CIOs have historically run technology innovation efforts but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […].

Marketing 336
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Everything You Need to Know About WordPress Payment Processing

BigCommerce

Bringing in sales is important for any ecommerce store, but an aspect that’s often overlooked is how to bring the…

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Calling CEOs: Your Software Teams Need You — Now

Forrester eCommerce

Our research indicates that software delivery success depends on the CEO’s active leadership of strategy, culture, and metrics. That’s right: CEOs, not just CIOs. This video explains what CEOs should do. For more, see our blog.

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Amazon Pulls HQ2 Out Of NYC, But Could It Have A Future Elsewhere?

RTP blog

After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of its headquarters in Long Island City, Queens. In the aftermath of the exit, the general public has blamed every party involved for something: Amazon for selecting New York in the first place, politicians (in particular the New York City Council) for vehemently standing against the deal and the city and state of New York for pledging economic incentives for the deal that would have cost as m

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Big Fish Eat Little Fish As Portfolio Players Gobble Up SAO

Forrester eCommerce

Security has long been hampered by a deluge of data, manual processes, and vendor sprawl. Technology has evolved to address the first two of these, but expense in depth continues as new functionality and innovation are often only available through start-up vendors and standalone best-of-breed vendors. Too often, start-ups are product features, not standalone companies.

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Inspire Your Marketing Team With These 7 TED Talks

Omnisend

As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course. But in our field, it sometimes Read more The post Inspire Your Marketing Team With These 7 TED Talks appeared first on Ecommerce Marketing Automation | Omnisend.

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More Trending

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245: A Student’s Candid Journey Selling On Amazon And How To Email Jeff Bezos

My Wife Quit Her Job

Today I have a special guest on the show, Maria. Maria is a student in my Create A Profitable Online Store Course who is making 6 figures with her business and last week, I invited her to come talk to the other members of the class about her experiences starting her ecommerce business. But instead of celebrating her success as an entrepreneur, I asked her to provide a candid account of her experiences including all of her struggles, her triumphs and how she overcame various obstacles on her jour

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4 Browse Abandonment Strategies from Madewell, Adidas and OpenTable

Sailthru

For retailers dealing with cart abandonment, there’s good news and bad news. The good news is, you’re not alone; almost 70% of online shopping carts are abandoned. The bad news is… almost 70% of online shopping carts are abandoned. But while marketers all know that a good cart abandonment strategy is crucial, you don’t hear as much about browse abandonment.

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How Instagram Stickers can Increase Sales

ecomdash

With a user base of over 1 billion monthly users, Instagram has become a force to be reckoned with in the social media realm. Nowadays, many Instagram users keep track of their friends and interests through Instagram stories – temporary posts that stay up for 24 hours. One of the newest additions to these stories are Instastickers – graphic add-ons that can be anything from labels and polls to interactive questionnaires or hyperlinks to product listings.

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How Luxury Watch Reseller Ashford Reduced Its Time to Market to 48 Hours or Less | Salsify

Salsify

Shoppers rely on rigorous product details and high quality images to determine whether to spend hundreds or thousands on luxury wristwatches and jewelry online. Ashford purchases large quantities of new and pre-owned inventory from brands including Rolex, Movado, and Hamilton for resale.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Future of Ecommerce: What We Can Expect

CPC Strategy

Since its introduction in the 1990s, the ecommerce industry has yet to stop growing. Experts predict that ecommerce retail sales in the US. > Read More. The post The Future of Ecommerce: What We Can Expect appeared first on Retail Performance Marketing Blog - CPC Strategy.

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2019 Must-Know Trends for Online Business – Live Panel Wrap-up

2Checkout

We recently hosted an engaging live discussion with industry experts from G2Crowd, Instapage and Subscription Insider, covering trends and growth tips for online businesses. Check out what these leaders had to say about what they learned last year in the software industry, where people are missing opportunities and what’s coming next.

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The Death Spiral of Discounting

Smile.io

Ever since Google first started tracking search results 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend. In fact, 70% of people have reported opening brand emails purely looking for coupons !

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Become fluent in eCommerce metrics and terminology

Dynamic Yield

A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts. The post Become fluent in eCommerce metrics and terminology appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Lulu xPress Review: Extremely Fast and Affordable On-demand Book Printing

Ecommerce Platforms

If you've ever tried to sell books online, you know that it can be difficult to find quality on-demand printing options. Some of them are only in it for the money and don't really help you out with anything else like marketing. Others provide low-quality prints that end up having no chance of being sold. In this Lulu xPress review, we'll explore what looks like a reputable and supportive print on demand option for your books.

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Become fluent in eCommerce metrics and terminology

Dynamic Yield

A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts. The post Become fluent in eCommerce metrics and terminology appeared first on Dynamic Yield.

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What to Expect When You Switch to a Full-Service Ecommerce Solution

FastSpring

Ecommerce is big business. It’s estimated that consumers in the U.S. spent $453.46 billion online in 2017, the highest growth rate since 2011. There are thousands of companies selling online to millions of customers, but what’s the best way to sell? Maybe you’re unsure if your software company should outsource your ecommerce operations to a full-service platform, such as FastSpring, or just stick with a basic payment service?

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Abgebrochene Warenkörbe: Eine 15,5 Milliarden €-Möglichkeit

Dynamic Yield

The post Abgebrochene Warenkörbe: Eine 15,5 Milliarden €-Möglichkeit appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.