Thu.Jan 03, 2019

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Frictionless Commerce – the future of customer experience is seamless

GetElastic

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies.

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2019: A Checklist for Email Marketers

Webbula

Happy 2019 Email Geeks! It is now day 3 of 365 days, which means everyone is working hard on creating their New Year’s resolutions – whether it’s going to the. The post 2019: A Checklist for Email Marketers appeared first on Webbula.

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Forrester + SiriusDecisions

Forrester eCommerce

Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous learning courses, while their companies […].

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Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

It is no secret that user experience, or UX, plays a crucial role in customer’s perception of the website and the following conversions. One out of three people will leave the website without buying if they cannot find what they are looking for. Slow loading images, lack of brand message, complex navigation – all these UX issues decrease the user’s intent for buying and affect your sales negatively.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Making the Most of Holiday Return Season

Kibo

Merchants may dread the surge of returns that inevitably follows the holiday season […]. The post Making the Most of Holiday Return Season appeared first on The Omni Channel.

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E-Commerce Resolutions 2019

Frooition

It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business.

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Loyalty Best Practices for a Successful 2019

Smile.io

As the glitter, excitement, and busyness of BFCM 2018 settles, it’s tempting to settle into the post-holiday lull and simply coast into the start of 2019. However, now is the time to make sure your rewards program is doing everything possible to help you build a sustainable brand community in the new year.

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A Guide to Localizing Your Marketing Campaigns

Payoneer

Editor’s note: This is a guest post by Pauline Farris, of Translation Client Zone. When you think of global expansion for your business , and building a successful marketing campaign, those are some pretty big things to consider. Your goals are to reach as wide an audience as possible and to make an impact on a global scale. So, it may be a bit counter-intuitive when you consider that the best approach is to think smaller.

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Introducing Webforms and Preference Centers from Zaius

Optimizely

Zaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more. With all the power of the intuitive Zaius Engagement Designer (ZED), you can build, design, and configure every type of webform in your brand colors, fonts, and more.

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5 Smarter Ways to Drive eCommerce Customer Loyalty Using Offers

Lemonstand

As a previous owner of three online businesses, I’ve learned what does and doesn’t work when it comes to using promotions and offers. Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. It’s easy to create an offer and drive short-term sales, but it takes a considered approach to drive both short term and long term business value.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Questions You Have to Ask Order Management Vendors at NRF 2019

OrderDynamics

The Questions You Have to Ask Order Management Vendors at NRF 2019. Retail’s Big Show is exactly as the name says. It is really big! And NRF 2019 looks like it will be no different. With over 37 000 industry professionals attending, hundreds of vendors and a multitude of talks and events, it can get overwhelming, fast! So, to make the most of your NRF 2019 experience, it is always a good idea to go to the show prepared.