GetElastic

MARCH 27, 2019

In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies. A recent report from Juniper showed that 34 percent of merchants had experienced friendly fraud. “Friendly fraud” refers to chargebacks that arise out of legitimate transactions.

Merchant Services 147

Merchant Services Payment Services Banking Shipping Costs 147

Groove

MARCH 27, 2019

What is eCommerce Copywriting? Marketing copywriting has come a long way since the “big idea” days of the Mad Men era. Today's copy still requires strategy and creativity, but for an eCommerce site it ultimately boils down to two key factors: brand consistency and SEO. Both disciplines are equally important, but each requires unique tactics and skills to successfully implement.

eCommerce 225

eCommerce SEO Recommendation Improvements 225

Payoneer

MARCH 27, 2019

Email marketing is one of the most effective revenue generation strategies, especially for eSellers. The average email marketing campaign ROI is 3,800%, with 18% of retail companies generating an ROI of over 7000%. However, the effectiveness of email marketing campaigns is not guaranteed. eSellers looking to generate revenue through email marketing campaigns need to pick a platform that is optimized for their needs.

eCommerce 22

eCommerce Marketing Payments Management 22

Forrester eCommerce

MARCH 27, 2019

Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […].

Consumer 362

Consumer Marketing B2C Customer 362

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

MARCH 27, 2019

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…

Information 411

Information Social Media Marketing 411

Forrester eCommerce

MARCH 27, 2019

At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.

Events 354

Events Marketing B2C B2B 354

Forrester eCommerce

MARCH 27, 2019

CIOs must adopt an adaptive operating model — being agile will not be enough to succeed in the future. The IT organization’s capabilities, structures, governance, and leadership must support the firm’s capacity to reconfigure underlying business concepts, including dramatically rethinking its core mission, its primary value proposition, its core competencies, the markets or industries in […].

Operations 350

Operations Marketing Customer 350

Optimizely

MARCH 27, 2019

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptalk, all the time.

Marketing 186

Marketing Customer Data eCommerce Customer 186

RTP blog

MARCH 27, 2019

By Alicia Esposito, Senior Content Strategist The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to effortlessly break down complex concepts — and transform them into actionable insights.

Retail 150

Retail Games Recommendation Other 150

Ecommerce Platforms

MARCH 27, 2019

As a small business website builder, Webs.com has made waves when it comes to dominating the market and showing companies how to quickly get online. Webs was eventually bought by VistaPrint, but prior to that transaction, the website building company had a mission to make a system that even their moms could understand. That's the whole strategy, giving you a good idea as to whether or not it's going to work for you.

Merchant Services 137

Merchant Services Payment Services Web Design Live Chat 137

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

MARCH 27, 2019

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics. and NLP-powered voice technology , making the case that tech will be a major part of its business going forward. The investments come as chief competitor Amazon continues to redefine its own customer experience (and everyone else’s) with technology, while Kroger continues to center its new store experie

Retail 150

Retail Toys POS Technology 150

Sailthru

MARCH 27, 2019

McKinsey reports that retailers that have embraced artificial intelligence wholeheartedly generate profit margins at ten percentage points higher than those retailers who aren’t prioritizing AI. As the early adopters build on their successes, McKinsey only expects that gap to widen. Of course, implementing AI is easier said than done. For one, marketers don’t all even know what AI is and how it differs from machine learning, let alone how to use it to drive business growth.

Marketing 111

Marketing Customer Retention Download Recommendation 111

FastSpring

MARCH 27, 2019

In the past couple years we’ve seen an uptick in ecommerce as more customers look to complete their shopping experiences on the web. As the online shopping trend continues to grow, it shouldn’t come as a surprise to hear that more customers are taking a greater interest in how merchants handle their payment information. Whether it’s localized shopping experiences or data security, your software company needs to make sure that you’re continuously meeting the ever-changing needs of today’s shopper

Merchant Services 104

Merchant Services Payment Services Payments Banking 104

UpSellIt

MARCH 27, 2019

“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Peter Drucker. With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level – which is impossible without a clear understanding of them.

Outdoor 75

Outdoor Apparel Clothing Consumer 75

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

2Checkout

MARCH 27, 2019

We’ve recently had the pleasure to chat with Andrei Nastasie, the affiliate program manager at Mondly Languages, an innovative language learning app that incorporates native language recordings, augmented reality and virtual reality to help people learn new languages. In this interview, he shares how Mondly started out, what it has been up to and what’s next for this creative company.

Management 40

Management 40

eCommerceFuel

MARCH 27, 2019

Hi! We’re kicking off today’s News Cart with some breakup news involving Shopify and Mailchimp. And hey —would you look at that? — we don’t even mention Amazon this week! Except just now. So grab your reusable shopping bags and toss them into the ECF News Cart for March 27th, 2019. You can also listen to this week’s news roundup on the podcast via iTunes , Stitcher or the ECF Blog.

Merchant Services 26

Merchant Services eCommerce Shopify PayPal 26

SellBrite

MARCH 27, 2019

One of the first things your customers do when they start their day is check their email. It’s one way to stay informed and connected with the world around them. For you, it’s one of the most direct ways to market to your audience. And when people give you their email address, it’s an invitation you can use to share more about your products.

Social Media 118

Social Media Blog Information Download 118