Tue.Nov 14, 2017

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5 Signs it’s Time for an Email Marketing Makeover

Kissmetrics

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world.

Marketing 197
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How to Find the Best Wholesale Suppliers for Your Online Store

Ecommerce Platforms

Even before deciding on a type of product to sell on your website, it's not a bad idea to understand how the wholesale supplier system works. But here's what: It's not a well-structured system at all. It's a large collection of random suppliers scattered all across the world. Some of them are great, while others not so much. Not too long ago there were hardly any sites organizing lists of suppliers, making it difficult for retailers to locate the best ones.

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The Inbox is Too Crowded: Find New Ways to Stand Out

Optimizely

If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?”. Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond to each and every one. The crowded inbox has become an unfortunate fact of modern life for many of us.

B2C 150
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Test for success – preparing for Cyber Monday

Retail Technology Review

By Sven Hammar, CSO and co-founder, Apica. The major calendar events of Black Friday and Cyber Monday 2017 are approaching, and online retailers need to ensure that they are prepared for a sharp increase in customer traffic.

Events 110
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Pick Up In Store – We Are NOT There Yet!

OrderDynamics

Pick Up In Store – We Are NOT There Yet! Forbes recently published an article about the frustrations customers are experiencing when shopping online. Most of the article focuses on the lack of payment options available to shoppers. It cites: 16% cart abandonment due to lack of payment options, 26% of shoppers were frustrated at few payment options (paypal, credit, debit, financing options…), and. 15% of shoppers will simply give up due to the lack of payment alternatives.

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Next day fulfilment no longer adds value to connected shoppers

Retail Technology Review

Next-day delivery options no longer add value to connected customers' shopping journeys, a new report by Sorted, the delivery experience company, warns.

More Trending

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UK's preference for physical media overtakes love of digital downloads, as 18 - 24 year olds power the resurgence

Retail Technology Review

Physical media is the nation's entertainment format of choice once more, with 52% of Brits preferring physical books, music, film/TV and video games to digital downloads, according to eBay's Guide to Physical Media, released today.

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Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to know which one will have the biggest impact without testing it out. Many retailers have a “one offer code or coupon valid at a time” policy and this is a good start in terms of preserving margins and having a clear-cut answer as to what shopper

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Procurement and supply chain jobs up 13% in the UK year on year

Retail Technology Review

The latest Robert Walters UK Jobs Index has revealed that procurement and supply chain vacancies have risen across the UK, with the number of jobs available in the third quarter of 2017 up 7% compared to the same time last year.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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9 Key Mobile Marketing Stats to Know Before Finalizing Your 2018 Mobile Strategy

Sailthru

The sea change for mobile is here. Throughout the last several years everyone was talking about the importance of mobile, but the conversion rates — or perhaps lack of attribution — tricked some marketers into undervaluing the channel. Today, it’s a much different landscape when it comes to mobile revenue. For the ‘17 holiday shopping season, mobile commerce is predicted to grow by 57.8% compared to last holiday season.

Mobile 68
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Helpful Hints for Hitting the Inbox During the Holidays

Bronto

During the holidays, ISPs are on high alert, and marketers will be under the microscope. Here are a few helpful hints to help you make it to the inbox this season. The post Helpful Hints for Hitting the Inbox During the Holidays appeared first on Bronto Blog.

Blog 70
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Video: B2B eCommerce 4- Wholesale metrics, KPIs, and measuring performance

TradeGecko

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To find out more about the key metrics and performance indicators for B2B eCommerce, keep watching!

B2B 60
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Magento Commerce 2.2: The Version We Were Waiting For

Blue Acorn

Blue Acorn was one of the first organizations to get trained on M2 in the first offering of their training classes. We invested countless hours to learn the platform very early on, and we were ready to hit the ground running. However, what we learned through that process, that Magento even acknowledges themselves, is that the earlier releases of M2 introduced a few unexpected hurdles.

Magento 69
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Singles Day 2017: What Happened in Europe?

Prisync

Alibaba has smashed the records by generating a total $25.3 billion in sales on Singles Day 2017 (11.11.2017) – a 40% jump from Singles Day 2016. Most probably, you’ve already heard that, right? Maybe, you even probably know that, this smashing $25.3 billion literally double the total of last year’s Cyber Monday and Black Friday sales in US.

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How to easily create structured advertising campaign names [FREE TOOL]

Funnel.io

I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming campaigns. This means, always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts.

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How to Move Business Rules Between Accounts

ChannelAdvisor

Many ChannelAdvisor clients use multiple ChannelAdvisor posting accounts for a number of different reasons. Different posting accounts for different regions, or managing completely different inventory. When a new posting account is considered many clients are concerned about having to start from scratch in this new account. Certain Business Rules often have connections to existing attributes or lookup lists.

Other 40
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Beating Email Fatigue with Smart Personalization

Dynamic Yield

Liad Agmon on how marketers can balance the need to deliver high impact email campaigns with positive customer experiences. The post Beating Email Fatigue with Smart Personalization appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The 5 Rules of Rewards Program Etiquette

Smile.io

“Treat others the way you want to be treated.”.

Other 36
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5 proven strategies for attracting last-minute online shoppers

Payoneer

The expansion of eCommerce – and access to convenient buying and rapid delivery – has contributed to the significant consumer shift toward later buying in the holiday cycle. This upcoming season, for instance, you can expect tens of millions of people to shop for gifts in the finals weeks and days before Christmas. Because of this shift, it is important that eSellers have a strong plan for holiday eCommerce that includes efforts to attract last-minute shoppers.

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In A Holiday Daze With All The Retail Holiday Days

RTP blog

By Debbie Hauss, Editor-in-Chief Black Friday. Cyber Monday. Small Business Saturday. Sofa Sunday. Singles Day. And what about Free Shipping Day ? This year there already are more than 225 retailers participating in this promotional day that started in 2008. To me it’s all become too much. It feels like almost every day, starting before Halloween, is some special holiday shopping day.

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Every Tool And Plugin I Use To Run My 7 Figure Blog, Podcast And Online Course Membership Site

My Wife Quit Her Job

In a previous article, I compiled a comprehensive list of must have tools that I use to run my ecommerce store. So this week, I put together a list of tools and plugins that I use for my other businesses which include my blog, my podcast and my online course. Similar to the way I run my online store, I adopt a minimalist mindset when it comes to 3rd party applications.

Blog 130
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.