Retailers Can’t Shrink Their Way to Success Without Fixing the Fundamentals
RTP blog
APRIL 24, 2017
By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt. Store closings are often the response, but retailers can’t shrink their way to success. Nor can they invest only in e-Commerce silos in an attempt to copy successful online-only models. Retailers must invest in differentiating their stores and fixing the fundamentals of the in-store experience.
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