Mon.Feb 12, 2018

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Leveling The Retail Analytics Playing Field

RTP blog

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

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Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors

Kissmetrics

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here. Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind.

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From Valentine’s Day through Fourth of July: The Holiday Season Is Year-Round – And That’s A Good Thing

Sailthru

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.

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Rewind Spotlight: Protect Your Store’s Data with Rewind Backups

A Better Lemonade Stand

This Rewind app review will help you prepare for a potential crisis of deleted information or data from your ecommerce store so you can get it back up and running smoothly without much time, effort or hassle on your part. The post Rewind Spotlight: Protect Your Store’s Data with Rewind Backups appeared first on A Better Lemonade Stand.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What is Reverse Logistics & Why is it Important?

PFS

As described by the Reverse Logistics Association (yes, it’s a big deal), “reverse logistics” refers to all activity associated with a product or service after the point of sale, with the ultimate goal of optimizing aftermarket activities to save money and take less of an environmental toll. In other words, if a product reaches its final destination – the buyer – and is sent back, reverse logistics is the process of moving goods from that final destination back to the warehouse or shipping cente

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A You An Ecommerce Expert? Write A Guest Post For Us!

ecomdash

Are you an ecommerce pro, and want to share your expertise with thousands of online retailers? Partner with us and write a guest post on our site! We would love to share your success story and helpful tips. Read more. The post A You An Ecommerce Expert? Write A Guest Post For Us! appeared first on ecomdash.

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Silly Mistakes In eBay Listing That Can Make Buyers Doubt Your Product

ChannelSale

eBay sellers are often seen to make very silly mistakes in their listing practices every now and then, that compromises the productivity of their listing endeavors significantly. Following is a list of such silly mistakes that are best when avoided…. Spelling mistakes –. Have you ever experienced a situation when everything else appears strong and sturdy; optimization is in place and purchase benefits are dished out like a hearty Thanks giving meal, yet there is still something that is preventin

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eTail East 2018

Dynamic Action

August 6-9, 2018 | The Sheraton | Boston. Join DynamicAction in Boston on August 6-9 for the eTail East 2018 eCommerce & Omnichannel Conference. Meet with us to learn how prescriptive analytics can help your retail organization. Watch your email for special event announcements and exclusive invitations. Event website. The post eTail East 2018 appeared first on DynamicAction.

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50 eCommerce Segmentation Recipes You Can Start Using Today

Dynamic Yield

We've ripped these 50 powerful eCommerce segmentation recipes right out of our cookbook so you can more quickly prioritize experiences with high-value visitors. The post 50 eCommerce Segmentation Recipes You Can Start Using Today appeared first on Dynamic Yield.

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Q&A With Catalyst Keynote Speaker Scott Stratten, The “UnMarketer”

ChannelAdvisor

You’ve expanded to new sales channels and managed to connect with more consumers. But have you thought to “UnMarket” and “UnSell?”. If not, you will — just as soon as you’ve spent an hour with Scott Stratten. Here’s a small sampling we pulled from dozens of recent testimonials : “Simply brilliant! I truly believe I’m a better practitioner than I was when I woke up this morning.” “Hands down the best keynote speaker I have ever heard.” “Highest feedback score f

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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50 eCommerce segmentation recipes you can start using today

Dynamic Yield

We've ripped these 50 powerful eCommerce segmentation recipes right out of our cookbook so you can more quickly prioritize experiences with high-value visitors. The post 50 eCommerce segmentation recipes you can start using today appeared first on Dynamic Yield.

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Choreographed Experiences

Rishi Rawat

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50 eCommerce Segmentation Recipes You Can Start Using Today

Dynamic Yield

We've ripped these 50 powerful eCommerce segmentation recipes right out of our cookbook so you can more quickly prioritize experiences with high-value visitors. The post 50 eCommerce Segmentation Recipes You Can Start Using Today appeared first on Dynamic Yield.

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Risk-Free Sourcing At Scale: A ‘New’ Way to Test Large SKU Supplier Catalogs

Etail Solutions

The benefits of using FBA to fulfill your orders are obvious. However, putting all your eggs in this basket can limit growth because it requires large amounts of capital. This blog post describes how some sellers have solved the cash flow problems caused by FBA. You’ll find out how to offer more products on more… The post Risk-Free Sourcing At Scale: A ‘New’ Way to Test Large SKU Supplier Catalogs appeared first on Etail Solutions.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Show Your Customers Some Love

iQmetrix

From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation.

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Getting Groovy with Ready API

Powerinbox

Welcome to our new monthly techie blog… Ready API is a web service testing suite produced by SmartBear. It started out as a single product, SoapUI and allowed users to write tests for SOAP-based web services over ten years ago. It has a feature-rich UI that allows you to write many tests without the need to write any code. Yet, often the wide array of pre-canned tools aren’t enough and you have to get your hands dirty.