Tue.Jul 26, 2022

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WWD: Eddie Bauer to Venture into Resale

Retail TouchPoints

Eddie Bauer will move into resale beginning in August, when the outdoors retailer will begin accepting Eddie Bauer-branded apparel, footwear, accessories and gear, according to reporting in WWD and other media outlets. Customers who send gently worn items to Eddie Bauer partner ThredUP under its resale-as-a-service program will receive store credit, with the amount depending on the item’s condition.

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The Force Is With You – When Your Stakeholders Experience The Value They Expect

Forrester eCommerce

Don’t Let Your Stakeholders Frustrate You Tech leaders are often frustrated when they don’t get the budget they need, or key stakeholders don’t support their strategy and goals. They believe that IT’s stakeholders don’t seem to see the value of what they’re trying to achieve. That’s because many tech organizations still focus on delivering functionality […].

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. In the face of these challenging factors, the stars are aligning to deliver another “unprecedented” holiday season for the retail industry.

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Amazon introduces a new wallet for sellers

RetailDive

The e-commerce juggernaut said it’s offering a new digital wallet service to its sellers and planning to roll it out more broadly over the “next few months.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Lids Unveils 3 Lids U Brick-and-Mortar Stores Focused on Collegiate Products

Retail TouchPoints

Photo courtesy of Lids U. Photo courtesy of Lids U. Photo courtesy of Lids U. Photo courtesy of Lids U. Image Source: Instagram. Lids Sports Group has introduced its new Lids U mall- and outlet-based concept in three stores, with plans for eight more brick-and-mortar locations in 2022. Lids is choosing sites in key college markets and offering an assortment of NCAA products such as headwear, apparel and accessories from local, regional and national university and collegiate teams.

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How to Get to (and Use) the Shopify Admin Dashboard

Ecommerce Platforms

As one of the most affordable, powerful ecommerce platforms on the market, Shopify continues to increase its user-base. Naturally, new users may have some questions about how to get to the Shopify Admin page, and even how to use the Shopify Admin once there. . If you check articles and tutorials online, it’s important to know that the Shopify Admin goes by many names.

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More Trending

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Editor X vs Squarespace (July 2022): The Complete Guide

Ecommerce Platforms

When it comes to choosing the right tool for building your own website, the choice between Editor X vs Squarespace can be tough to make. Both solutions are easy-to-use and powerful tools, designed to help you create the ultimate website with very little effort. Editor X promises a professional website designing experience with a host of customization options.

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David’s Bridal Marries Content and Commerce on TikTok

Retail TouchPoints

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. Launched in June 2022, the campaign integrates commerce-driven content into TikTok’s Collection Ads format, which allows users to view and shop products directly on the social platform.

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Cleanliness is the final piece in the CX puzzle

365 Retail

With 92% of consumers claiming a clean, organised store environment will increase their probability of making a purchase, Katie Westerman, Chief Marketing & Development Officer at SBFM , explores the growing importance of hygiene and sanitation in delivering the ultimate customer experience (CX). From digital native disruptors entering the traditional realms of brick-and-mortar stores, to growing Gen Z and millennial spending power, and tech-driven scale ups, 2022 has unleashed a new world o

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Shopify Cuts Workforce 10% as Ecommerce Demand Cools

Retail TouchPoints

In a letter to employees published to the company’s site, Shopify CEO Tobias Lütke revealed that the ecommerce platform would lay off 10% of its staff — approximately 1,000 jobs — effective July 26, 2022. Departments including recruiting, support, and sales will be the most affected by the reductions, in addition to jobs that Lütke identified as “over-specialized and duplicate roles, as well as some groups that were convenient to have but too far removed from building products.”.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart warns that profits are tanking as consumers leave clothes on the rack

RetailDive

But inflation is stoking sales in consumables, leading the retail giant to raise its expectations for revenue and comps for the quarter and the year.

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Collaborating Effectively: 5 Best Practices for Brands and Retailers | Salsify

Salsify

By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales.

Retail 129
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7 Strategies To Leverage Customer Match In Google Ads

Store Growers

Last Updated on July 26, 2022. Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. In this article, we’ll dive deeper into what Customer Match is, and share 7 strategies of how you can leverage it in your campaigns.

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Glossier enters wholesale with Sephora deal

RetailDive

In its first retail partnership, the DTC brand will be sold in the beauty retailer’s U.S. and Canadian stores, as well as on its website and app.

Retail 120
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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8 Proven Strategies for TikTok You Should Follow in 2022

Digital Doughnut

TikTok is one of the fastest-growing social media apps of the last decade. Plenty of brands and businesses are using it to grow brand recognition and social media presence. In this article, we'll look at 8 proven strategies to help you grow your brand awareness with your TikTok account in 2022.

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Best Buy pilots a small-format, digitally focused store

RetailDive

The 5,000-square-foot location in North Carolina excludes appliances and other large items, instead focusing on curated products and services.

Other 114
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LiveIntent’s Identity Framework recognized as top 10 in the industry

Liveintent

LiveIntent was recently named one of Digiday’s top 10 Identity solutions (the article is behind a paywall, but as a publication essential to understanding our industry, Digiday is worth a subscription). Getting here was hard work, and we’re proud to be on this list. It all begins in email. LiveIntent was the first company to bridge the email channel (first-party) to third-party cookies — the currency relied on to buy and sell inventory.

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Grill company Weber CTO steps in as interim CEO

RetailDive

At least in the interim, technology is the answer for Weber as CEO Chris Scherzinger departs amid sales slump, supply chain woes and inflation.

Supplies 103
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Marijuana Microbusinesses: Craft Cultivation and Retail

Korona

State regulations and licensing for cannabis businesses continue to develop as more and more states pass legislation legalizing marijuana products. Each state has their own concerns from their legislators and constituents regarding how to implement their marijuana programs. For many states, this regulation includes ensuring that there are equal opportunities and broad social equity for cannabis entrepreneurs.

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Children's clothing brand Hanna Andersson names CEO

RetailDive

Aimée Lapic — who has previously held roles at Gap Inc., Banana Republic and GoPro — marks the retailer’s fifth CEO in as many years.

Clothing 103
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Global food prices have fallen

RetailWire

Global food prices spiked in the wake of Russia’s attack on Ukraine, but prices more recently have begun to drop. The United Nations’ FAO Food Price Index has fallen for three consecutive months. Where it goes from here remains to be seen. “The factors that drove global prices high in the first place are still at play, especially a strong global demand, adverse weather in some major countries, high production and transportation costs and supply chain disruptions due to Covid-19

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Glossier's fifth store to open in DC's Georgetown neighborhood

RetailDive

The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Walmart cuts its profit outlook

RetailWire

Walmart lowered its profit outlook for the year, saying that customers have shifted a greater percentage of dollars to buying necessities while reducing electronics and other discretionary items. Markdowns to move merchandise are also serving as a drag on profitability.

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Very Great hires vice presidents of sales, omnichannel fulfillment operations

RetailDive

The DTC holding company is one of many that have been building out their portfolios of online brands in hopes of fueling their growth.

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Importance of B2B Virtual & Hybrid Events Marketing

Digital Doughnut

Digital ecosystems provide companies with a wide range of options for reaching and engaging audiences. Once considered rare, virtual and hybrid events have now become integral parts of most marketing strategies, especially for B2B companies.

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BigCommerce GROWs Key Connections in New York

BigCommerce

In the heat of the summer season, BigCommerce was excited to head back to the Big Apple to bask in…

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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McDonald’s beats Wall Street’s expectations

RetailWire

McDonald’s reported that same-store sales rose nearly 10 percent in the second quarter, well ahead of the 6.5 percent gain expected by analysts. The fast food giant’s global revenues fell three percent as its business took a hit from COVID-19-related measures put in place by the Chinese government.

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Walmart Cuts Outlook on Inflation Concerns, Signaling a Challenging Period for Retail

Retail TouchPoints

Walmart has adjusted its Q2 and full year 2022 profit outlook, as the retail giant expects shoppers to cut back on extraneous spending in favor of staples like groceries. This potential bellwether for retail as a whole caused share prices to drop at multiple leading companies, including Walmart, Amazon and Target , as investors prepared for a slower second half of the year.

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Restaurant chain buys Mega Millions tickets for 50K employees

RetailWire

Todd Graves, the founder of Raising Cane’s chicken fingers chain, has purchased one Mega Millions ticket for every one of the company’s 50,000 employees. The jackpot, which will be worth an estimated $810 million ahead of tonight’s drawing, is the third highest in the lottery’s history. “As soon as we heard how big this jackpot prize is, we couldn’t miss out on the chance to win the Mega Millions jackpot and share it with our crew who always stand together,” Mr.

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Squarespace Pricing Canada (July 2022)

Ecommerce Platforms

Squarespace is one of the most popular website builders worldwide, offering users high-quality themes and a great deal of customization. That's as well as a comprehensive set of in-built features that enable you to build new websites for all kinds of use cases – eCommerce, blogging, business websites, and online portfolios, to name a few! While Squarespace doesn’t offer a free plan, it comes with a wide range of pricing tiers suitable for personal use and businesses alike. .

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio