Increasing US Open Shop's Conversion Rate by 35%
Groove
OCTOBER 19, 2022
The US Open is one of four international Grand Slam tennis tournaments that take place in New York every August. Having garnered a massive following in the United States and beyond, this brand has an enormous demand for merchandise and other memorabilia from tournament fans. With this in mind, the US Open team came to Groove Commerce to redesign and optimize their existing BigCommerce store before the tournament began.
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