Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

My Wife Quit Her Job

AUGUST 16, 2018

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads.

Books 125

Books Events eCommerce Marketing 125

Optimizely

AUGUST 16, 2018

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” . Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.

Channel 199

Channel Customer Data Customer Improvements 199

SellBrite

AUGUST 16, 2018

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.

Marketing 153

Marketing Social Media Payment Services Travel 153

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Optimizely

AUGUST 16, 2018

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”. Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.

Channel 150

Channel Customer Data Customer Improvements 150

My Wife Quit Her Job

AUGUST 16, 2018

If you look in your wallet, you probably have a credit card. And chances are, you receive some sort of benefit whenever you make a credit card purchase. Some cards give you cash back. Some cards provide discounts on gas. Some cards give you double airline miles. But have you ever stopped to wonder how these rewards cards can affect a small business?

Merchant Services 120

Merchant Services Payment Services eCommerce 120

Webbula

AUGUST 16, 2018

Sharpen Your Pencils and Get Ready to Hit Send It’s that time of year again, summer is coming to an end, and children are starting to get ready to head. The post Back To School appeared first on Webbula.

Information 86

Information Marketing 86

Wiser

AUGUST 16, 2018

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Evidence of that includes the various, nebulous definitions of shopper marketing, with language such as “understanding consumer behavior,” or “using shopper insights to affect purchasing decisions.

Marketing 79

Marketing Definition Shipping Costs Mobile 79

ecomdash

AUGUST 16, 2018

It’s written that a thing of beauty is a joy forever … and no one knows that better than ecommerce sellers! A new study shows sales of beauty and skin care products soared in online markets in 2017 — an increase of around $1.6 billion, compared to a $168 million decrease for brick-and-mortar stores. With these numbers, it’s looking like beauty and skin care products are becoming a reliable staple for online retailers.

Magazine 61

Magazine Fashion Travel Recommendation 61

Sailthru

AUGUST 16, 2018

TrustRadius recently named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability. We’ve got an upcoming webinar about deliverability, and the policies, products and regulations every email marketer needs to know in order to ensure their commun

Webinar 60

Webinar Recommendation Shopping Carts Document 60

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Salsify

AUGUST 16, 2018

No doubt you know quite a few things about virtual reality and how it's used now in the business world. However, how much do you really know about augmented reality? This category is related to VR, though more useful since it combines reality with the virtual.

60

60

FastSpring

AUGUST 16, 2018

So it’s been a few months, and we’ve all had some time to process the details of Mary Meeker’s latest Internet Trends report. Some of the revelations were expected, while others seemed to raise a few eyebrows. In case you have been living under a rock or the constant barrage of breaking news has led you to forget about this annual report all together—we’re sharing five key trends from Meeker’s report that every digital business should know.

Other 60

Other eCommerce 60

ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

PPC 60

PPC Events Webinar eCommerce 60

TradeGecko

AUGUST 16, 2018

Third Party Logistics (3PL) is changing at an astonishing rate. For modern 3PL providers, the approach is becoming increasingly tech-oriented.

eCommerce 68

eCommerce Shipping 68

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Lemonstand

AUGUST 16, 2018

We’re super juiced (fruit related pun intended) to announce that LemonStand has again been named an eCommerce High Performer by G2 Crowd for Summer 2018 and this time not just once, but twice! We’ve been consistently recognized as an eCommerce High Performer and one of the overall top rated eCommerce platforms in the G2 Crowd eCommerce Platforms Grid® Report since 2016.

eCommerce 59

eCommerce Small Business Retail eCommerce Platforms WooCommerce 59

Kibo

AUGUST 16, 2018

There’s no time like the holidays to prove the time- and money-saving potential […]. The post For Personalization Success this Holiday Season, Unwrap the Gift of Data. appeared first on The Omni Channel.

Gifts 54

Gifts Channel 54

OrderDynamics

AUGUST 16, 2018

Best Order Management Awards & Accolades. The past few weeks have been a whirlwind of awards, galas, dinners and accolades. Firstly, many thanks to our friends at Salesforce for the Ohana partnership. As well as Microsoft for the next level of our Microsoft Gold Partnership. This for our work on the Azure cloud network. Then came the best order management and retail technology awards.

Management 50

Management Technology Omnichannel Supplies 50

CPC Strategy

AUGUST 16, 2018

Today, the Amazon Marketplace sells more than 600 million products, but there is definitely a lengthy list of restrictions on what you can and can’t. > Read More. The post What Can’t You Sell on Amazon? appeared first on Retail Performance Marketing Blog - CPC Strategy.

Definition 41

Definition Blog Marketing Retail 41

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Dynamic Yield

AUGUST 16, 2018

After officially announcing of our Series D funding, we reflect on the record growth and momentum driving Dynamic Yield towards the next stage of our vision for personalization. The post Our Journey to Series D and Becoming a Personalization Anywhere™ Platform appeared first on Dynamic Yield.

44

44

Smile.io

AUGUST 16, 2018

You’ve probably noticed that advertising isn’t quite what it used to be. As it gets increasingly more expensive and ineffective, you need to start building a community of customers who love your products and stay loyal to it. There’s just one problem: unlike impressions, clicks, and submissions, emotions are a lot harder to track. So how do you know that your community building efforts are succeeding?

Customer 37

Customer 37

Dynamic Yield

AUGUST 16, 2018

Dynamic Yield today announced a partnership that will allow brands to supercharge and scale their efforts in personalizing digital commerce experiences. The post Dynamic Yield and Guidance Announce Strategic Partnership appeared first on Dynamic Yield.

40

40

Jamf on Retail

AUGUST 16, 2018

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

38

38

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Dynamic Yield

AUGUST 16, 2018

Dynamic Yield today announced a partnership that will allow brands to supercharge and scale their efforts in personalizing digital commerce experiences. The post Dynamic Yield and Guidance Announce Strategic Partnership appeared first on Dynamic Yield.

28

28

Jamf on Retail

AUGUST 16, 2018

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

38

38

Dynamic Yield

AUGUST 16, 2018

After officially announcing of our Series D funding, we reflect on the record growth and momentum driving Dynamic Yield towards the next stage of our vision for personalization. The post Our Journey to Series D and Becoming a Personalization Anywhere™ Platform appeared first on Dynamic Yield.

28

28

Weebly

AUGUST 16, 2018

Starting a business is far from easy. To do it you need to learn about every aspect of business – from prototyping to financing and manufacturing to branding. What better, safer way to learn than from experienced business owners? It was this thought that launched our “What I Wish I Had Known" series, which shares expert advice from real entrepreneurs who not only followed their passions, but also overcame the challenges of getting their business off the ground.

Shipping Costs 22

Shipping Costs Operations Article Shipping 22

Advertisement

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

ItemMaster

AUGUST 16, 2018

CHICAGO, IL—August 16, 2018— ItemMaster , the product content and data technology leader for the CPG and retail industry, today announced a partnership with L&R Distributors , a national distributor of over 40,000 cosmetic, health & beauty care and general merchandise products. ItemMaster will build and manage the consumer-facing content and attributes of L&R products and syndicate the content to L&R’s key retail customers.

Beauty and Health 20

Beauty and Health eCommerce Presentation Management 20

ItemMaster

AUGUST 16, 2018

With so many big businesses out there to compete with, it can be hard to hold your own in the grocery industry. The fact that an online retail company like Amazon is now offering pantry goods directly to your door can be devastating to Mom and Pop grocery stores, but don’t give up hope just yet. In this ever expanding online-obsessed world, the secret to success is a strong online presence.

eCommerce 20

eCommerce Online Retail Consumer Marketing 20