Tue.Nov 30, 2021

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Unknown Equals Unused: Fix Findability To Increase Content Usage

Forrester eCommerce

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 365
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eBay Buys Sneaker Authentication Business from Sneaker Con Digital

Retail TouchPoints

eBay will acquire Sneaker Con Digital ’s authentication business to enhance the marketplace’s Authenticity Guarantee. More than 1.9 million pairs of sneakers are available on eBay any given day, making the category an important one for the retailer. “eBay has always been a vibrant community of enthusiasts, with deeply knowledgeable buyers, sellers and employees,” said Jordan Sweetnam, SVP and General Manager of eBay North America in a statement.

Events 300
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Unknown Equals Unused: Fix Findability to Increase Content Usage

Forrester eCommerce

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 359
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Sainsbury’s Deploys Amazon Just Walk Out Technology in London C-Store

Retail TouchPoints

In the first usage of Amazon ’s Just Walk Out (JWO) technology by a non-Amazon international retailer, Sainsbury’s has deployed the cashierless solution in its Holborn Circus convenience store. In another first, customers access the checkout solution via the Sainsbury SmartShop app rather than the Amazon app, meaning they can use an interface they already are familiar with.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Impact of Continuous Scrolling on SEO

Kissmetrics

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and page two in SEO.

SEO 235
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Inditex Appoints Founders’ Daughter as Chair, Names New CEO

Retail TouchPoints

Marta Ortega Pérez has been named Chairwoman of Inditex Group — parent company of Zara , Pull&Bear and Massimo Dutti — and Óscar García Maceiras will replace Carlos Crespo as CEO, completing a “generational handover process” at the fashion conglomerate that began in 2011. Pérez, the daughter of Inditex founders Amancio Ortega and Rosalía Mera, has worked in different areas of the group for the last 15 years, in particular strengthening Zara’s brand image and fashion proposition, an are

Fashion 267

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Inside ThirdLove’s Expansion and Rebrand

Retail TouchPoints

ThirdLove has forever changed the way women shop for bras. Its online fit tool has revolutionized the entire experience and has also helped empower women to find the best fit, every time. While this brand promise has helped ThirdLove become a DTC darling, it is in the midst of an expansion that includes loungewear and activewear. During this Experience Insiders segment, ThirdLove CEO Heidi Zak gives us the scoop on this expansion and how it timed perfectly with the company’s rebrand. .

Retail 242
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Predictions 2022: Insurers Will Find Value In New Processes, Products, And Distribution

Forrester eCommerce

After a challenging 2021, insurers will tap new data sources to find hidden profits in challenging areas.

Customer 195
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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible.

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Best Free and Paid Companies for Selling Print on Demand Hats in 2021

Ecommerce Platforms

Print on demand hats are one of the most popular items to sell after partnering with a POD provider. While clothing like T-Shirts may be slightly more common, hats stand out as one of the more affordable POD items, with minimal shipping and production costs. They’re also an excellent way to make sales, as they’re often less expensive than larger clothing items for your customers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel

Retail TouchPoints

Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s lawsuit, filed in a California district court Nov. 29, comes just five days after Peloton filed its own preemptive lawsuit in a Manhattan district court on Nov. 24.

Apparel 147
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Lululemon trades lawsuits with Peloton as design dispute deepens

RetailDive

The athleisure apparel brand accused the cycle maker of selling "knock-offs" after Peloton launched its own apparel line.

Apparel 116
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Amazon expects to become largest U.S. parcel delivery service very soon

RetailWire

Dave Clark, CEO of Amazon.com’s consumer business, said the company expects to be the largest carrier of parcels by the end of this year or early in 2022. Mr. Clark said Amazon has been building its supply chain infrastructure for over two decades to get to this point.

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Amazon, Walmart among 9 companies to receive FTC order for supply chain data

RetailDive

The information the FTC will solicit is at the forefront of supply chain managers' day-to-day operations, such as the disruptions to obtaining and transporting products.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Electronics Industry Trends, Stats, & Metrics

ROI Revolution

Published November 30, 2021 The electronics sector is one of the many industries that witnessed significant growth online in 2020 with the pandemic and that has continued to see growth in 2021. With ecommerce up across the board, online electronics sales reached new heights last year – and many more records will be broken in the years to come.

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Schick maker acquires Billie for $310M

RetailDive

The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart after FTC action.

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[Infographic] Electronics Industry Trends, Stats, & Metrics

ROI Revolution

Published November 30, 2021. The electronics sector is one of the many industries that witnessed significant growth online in 2020 with the pandemic and that has continued to see growth in 2021. With ecommerce up across the board, online electronics sales reached new heights last year – and many more records will be broken in the years to come.

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EBay acquires Sneaker Con's shoe authentication business

RetailDive

The e-commerce company has paid particular attention over the past few years to authenticating and promoting sneakers on its platform.

eCommerce 113
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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6 Price Optimization Benefits for Retailers Large and Small

Wiser

Does an automated price optimization solution sound like a luxury for only the largest retailers with the most expansive assortments? That’s not the case! Price optimization can be a huge benefit for retailers large and small—and the positives go beyond being able to reprice. In fact, we won’t include repricing on this list. While it is the biggest reason to invest in a price optimization solution, there are plenty of other perks that can help a business no matter its size.

Retail 78
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Cyber Monday sales edge down to $10.7B as consumers make a dent in their holiday shopping

RetailDive

Online sales fell 1.4% year over year, but the red-letter event was still the biggest shopping day of the year so far, Adobe said.

Consumer 115
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Top 2022 Ecommerce Trends to Watch | Salsify

Salsify

The pandemic has fundamentally changed buyer behaviors. After being abruptly pushed into the spotlight, digital purchasing quickly became the new normal.

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Urban Outfitters pulls forward orders to adapt to longer lead times

RetailDive

The company has talked for years about keeping inventory lean. "Now, we don't have the choice of doing that," the COO said.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Steps to Engaging Your Personas with Identity Marketing

SheerID

Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.

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Hydro Flask owner to acquire backpack brand Osprey for $414M

RetailDive

Helen of Troy CEO Julien Mininberg called the two a "compelling combination" for the outdoors consumer.

Outdoor 118
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TSB announces plan to close 70 bank branches next year – Find out when and where

365 Retail

TSB plans to close 70 bank branches across the UK next year as customers switch to online banking. The business said that it would have 220 branches left at the end of June 2022, compared to 290 today. Nine in 10 customer transactions are now done online, TSB said (Gareth Fuller/PA). It will still have the country’s seventh largest branch network. TSB said that it will mean 150 fewer roles but that all staff who work at the closing branches will be offered alternative roles at the bank.

Banking 64
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Hims & Hers taps Uber to deliver personal care, sexual wellness products

RetailDive

The brand has partnered with the ridesharing company to bring items like sleep gummies, condoms and lubricants to consumers.

Consumer 103
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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We cannot be expected to enforce new mask rules, say retail bosses

365 Retail

Retail bosses have warned that they cannot be expected to enforce new rules requiring staff and customers to wear masks in shops. New face covering rules came into force in England on Tuesday in response to concerns over the Omicron variant of coronavirus. People are again required to wear face masks in shops (Andrew Milligan/PA). Helen Dickinson, chief executive of the British Retail Consortium (BRC), stressed that it is the role of the authorities to enforce these new regulations, adding that

Retail 64
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How to Start a Franchise In 2021? The Ultimate Guide For The Future Franchisee

Korona

When we talk about entrepreneurship, we automatically think of people who have started their own business or project. That’s true, but there are plenty of other ways to be an entrepreneur that don’t involve you becoming the next Steve Jobs. Entrepreneurship can also be about buying into someone else’s idea and starting a franchise. . If you’re considering starting your own business, but you’re too afraid to start, worried you don’t have the next great idea, or you don’t have en

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Asda charters cargo ship and buys extra turkeys ahead of bumper Christmas

365 Retail

Asda has chartered its own cargo ship, and increased its stock of turkeys and other festive food compared with last year, in an effort to avoid disruption to customers’ Christmas celebrations. It came as the UK’s third-largest grocer reported a dip in sales for the third quarter of 2021, as demand for online food deliveries waned slightly. Asda has chartered a cargo ship (Rui Vieira/PA).

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FTC asks big retailers for supply chain data

RetailWire

The Federal Trade Commission has requested that Amazon.com, Associated Wholesale Grocers, C&S Wholesale Grocers, Kraft Heinz, Kroger, McLane Co., Procter & Gamble, Tyson Foods and Walmart turn over data related to supply chain activities. The agency is investigating whether anticompetitive behaviors have taken place as a result of supply chain disruptions precipitated by the pandemic.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib