Charts: U.S. Retail Ecommerce Sales Q1 2024

Every calendar quarter the U.S. Department of Commerce releases total domestic retail sales and ecommerce only. Newly published figures for Q1 2024 (PDF) show total retail sales of $1.820 billion (a slight decrease over Q4 2023) and ecommerce-only retail sales of $289 billion, a growth of 2.1% over the prior quarter.

According to the DoC, ecommerce sales are for “goods and services where the buyer places an order (or the price and terms of the sale are negotiated) over an Internet, mobile device, extranet, electronic data interchange network, electronic mail, or other comparable online system. Payment may or may not be made online.”

Ecommerce accounted for 15.9% of total U.S. retail sales in Q1 2024, up slightly from 15.6% in the prior quarter.

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The DoC reports U.S. ecommerce retail sales in Q1 2024 grew by 8.6% compared to Q1 2023, while total quarterly retail sales experienced a 1.5% annual rise over the same period last year.