Forrester eCommerce
JANUARY 17, 2019
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].
Optimizely
JANUARY 17, 2019
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon. After all, Amazon is cheaper, easier, and has more name recognition than any other brand.
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Forrester eCommerce
JANUARY 17, 2019
Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton with an overture […].
Optimizely
JANUARY 17, 2019
B2B Growth Podcast. The post 869: This ABM Campaign Generated a 66% Response Rate appeared first on Zaius.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JANUARY 17, 2019
I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.
GetElastic
JANUARY 17, 2019
Hot off the heels of Retail’s Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market. As always, NRF put on quite the assortment of exhibitors and sessions for retailers and brands. Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar.
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Omnisend
JANUARY 17, 2019
Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers. Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to Read more The post How to Add Push Notifications to Your Ecommerce Marketing Toolbox appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
JANUARY 17, 2019
After a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […].
Ecommerce Platforms
JANUARY 17, 2019
Building an online store used to be considered an extremely difficult task. Even today, you typically need some sort of development knowledge when working with most platforms. In addition, you have to make your own products and figure out a way to package and ship them. However, a combination of the Shopify Lite plan and Oberlo has made it so much easier on merchants.
Steve Dennis
JANUARY 17, 2019
Last year I started making annual retail predictions–some more provocative than others. For a first-timer I must say I think I did pretty well. Undaunted, I’m now back with my 2019 list of (mostly) bold predictions. Here goes… Apocalypse? No. Yes 2018 was yet another year of massive store closings and retail bankruptcies. And while I expect the pace to moderate this year we will still witness many hundreds of store closings and several major Chapter 11 filings.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Teamwork Retail
JANUARY 17, 2019
FAO Schwarz was founded 150 years ago to create a magical place where kids of all ages can go to explore and dream. With the new flagship store re-launch in November 2018, FAO Schwarz allows customers to once again reignite that idea. The renowned experience in its new location at Rockefeller Plaza was conceptualized by FAO Schwarz to be fully interactive, rooted in both nostalgia and forward-thinking applications.
Liveintent
JANUARY 17, 2019
This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog.
FastSpring
JANUARY 17, 2019
In the past when customers wanted to pick up the latest version of a software or application, they’d first have to drive to a local brick and mortar shop, find the product, and purchase a physical copy. Today this process isn’t nearly as complicated since ecommerce has streamlined the way users get access to digital goods. Customers can now navigate to a company’s online store, add the digital product or software to their shopping cart, checkout, and receive a subscription license key or direct
CPC Strategy
JANUARY 17, 2019
Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads. > Read More. The post Google Adds Call-to-action Extensions for YouTube Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Teamwork Retail
JANUARY 17, 2019
FAO Schwarz was founded 150 years ago to create a magical place where kids of all ages can go to explore and dream. With the new flagship store re-launch in November 2018, FAO Schwarz allows customers to once again reignite that idea. The renowned experience in its new location at Rockefeller Plaza was conceptualized by FAO Schwarz to be fully interactive, rooted in both nostalgia and forward-thinking applications.
Prisync
JANUARY 17, 2019
You’re yet to start your e-commerce business, but why? Could it be that there’s a voice in the back of your mind telling you it’ll be too expensive? I know the feeling. You read articles about other e-commerce stores successes and want that for yourself. You have ideas about how your store will look, what.
Smile.io
JANUARY 17, 2019
Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019.
Etail Solutions
JANUARY 17, 2019
Whether you’re a retailer, supplier, distributor or logistics provider, SPS Commerce delivers the human expertise, processes and innovative technologies you need to make your trading partner relationships easier, more collaborative and profitable. The post SPS Commerce appeared first on Etail Solutions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Weebly
JANUARY 17, 2019
We all have ideas for how we'd like to make money online. The hard part is knowing exactly where to focus your time and energy to turn that idea into a flourishing online business. That's why we created the ultimate online business guide—to spell out the vital steps every entrepreneur needs to take in order to get online and selling as soon as possible.
Etail Solutions
JANUARY 17, 2019
RRD’s mission is to enable our clients to better connect with their customers. No other organization gives clients the means to connect to their customers across the entire breadth of the customer journey, from marketing programs that generate new customers to the critical business operations that serve and extend the brand. The post RR Donnelly appeared first on Etail Solutions.
GetElastic
JANUARY 17, 2019
Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.
Etail Solutions
JANUARY 17, 2019
Globegistics, a Global eCommerce and Mail Solutions company, has over 30 years’ experience in the shipping of parcels, mail, publications and freight around the globe. Our cross-border expertise, exceptional postage savings, customer support and on-line shipping dashboard provide the profitable business experience you expect with a trusted shipping partner.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TradeGecko
JANUARY 17, 2019
With the rise of digital-born, single-brand beauty and cosmetics companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption. According to a 2017 Deloitte study , older sales channels, such as department stores, are being challenged by online sales and specialty stores. The study also discovered that consumers aren’t as interested in the B2C mass-selling tactics that worked just a few years ago.
Etail Solutions
JANUARY 17, 2019
OnTrac Logistics is the faster, more affordable alternative to the National Delivery Companies’ Ground service. Small-package shippers choose OnTrac because we can speed up their last-mile services without increasing their logistics spend. We provide the abilities you expect from the National Delivery Companies without sacrificing flexibility, professionalism, and cost.
Etail Solutions
JANUARY 17, 2019
OSM aims to be a true shipping partner for your business. Along with our dedicated customer service team and flexible shipping options, our resources help you keep up with a fast-moving industry. The post OSM Worldwide appeared first on Etail Solutions.
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