Fri.Mar 19, 2021

article thumbnail

How to Target Baby Boomers Through Paid Ads

Kissmetrics

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.

Marketing 327
article thumbnail

Walgreens Takes Steps to Boost Local Product Offerings

Retail TouchPoints

Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs. The event, which is being organized by retail marketing company ECRM , will focus on products across grocery and household , apparel , beach , tourism and general merchandise , among other categories. Through the event, Walgreens hopes to build up more locally relevant product offerings in collaboration with businesses from all 50 states, the District of Columb

Events 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Introduction to Pay-Per-Click (PPC) Paid Marketing

Kissmetrics

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of it? Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money

PPC 287
article thumbnail

Adam Lippes Opens First-Ever Store in New York

Retail TouchPoints

Luxury lifestyle brand Adam Lippes has opened its first-ever store, a flagship location in Lower Manhattan’s Brookfield Place. The new retail space is designed to feel like a glimpse into Adam Lippes’ living room, featuring dusty pink walls, a rotating selection of antique objects and furniture, custom wicker and upholstery pieces and an extensive library.

Jewelry 264
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Dollar General ramps up expansion of Popshelf concept

RetailDive

The discounter is eyeing 3,000 total locations for the new format, which targets higher income women in suburbs.

133
133
article thumbnail

Five Below to Expand Higher-Priced Store-in-a-Store Concept to 280 Locations

Retail TouchPoints

Five Below will double its number of Five Beyond store-in-a-store concepts to 280 in 2021, bringing the higher-priced mini-stores to 30% of all locations. Additionally, Five Below plans to open 170 to 180 new stores in 2021. The retailer experimented with the Five Beyond concept during the last two holiday seasons and decided that the reception was positive enough to expand it year-round.

Games 276

More Trending

article thumbnail

4 Ways COVID-19 Gave Beauty Brands a Makeover

Retail TouchPoints

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36% , skincare falling 13% and fragrance falling 21% , according to NPD Group. Haircare was the only category to see a minimal rise ( +3% ) year over year. But that doesn’t mean there weren’t bright spots. In fact, experts note that despite market volatility, the beauty industry saw an evolution that sparked new opportunities for growth and innovation.

Consumer 263
article thumbnail

The Best Open Source E-Commerce Platforms

Fabric Blog

The world has become more digitally interconnected and the web is the connectivity platform. Online e-commerce platforms are one of the most evolving sectors of the web, with more retailers trying to evolve their online presence or completely shift operations online.

article thumbnail

Marine Layer Deploys Omnichannel Platform Chainwide

Retail TouchPoints

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels. The retailer partnered with NewStore , which offers Omnichannel-as-a-Service that combines POS, order management, clienteling and inventory, to implement its omnichannel platform across Marine Layer’s full fleet of 46 U.S. retail stores.

article thumbnail

Co-op franchise opens first service station store

TalkingRetail

Co-op has launched its first franchise store at a service station, with the opening of Co-op Cornwall Services. The new 2000sq ft store, located off the Victoria Interchange junction off the A30, will be open between 7am-10pm seven days a week. The store features an extensive food-to-go range, with hot and cold sandwiches, snacks and. This story continues at Co-op franchise opens first service station store.

Retail 97
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

New Brands Test Physical Retail at Concept 31/M in D.C.

Retail TouchPoints

Real estate developer EastBanc has launched a new retail venture, Concept 31/M , which offers a platform for new brands to experiment with their initial physical locations — as well as providing an opportunity for established national brands to test a new market. Located in the Georgetown neighborhood of Washington, D.C., the dynamic experiential store allows each retailer within it to design and operate its own slice of the 22,300-square-foot space, which will also soon include a coffee bar for

Retail 200
article thumbnail

Store openings are outpacing closures in 2021: Coresight

RetailDive

So far, retailers collectively plan to open 3,344 stores, many of them dollar stores and other discounters.

Other 130
article thumbnail

5 Proven Strategies to Improve Customer Lifetime Value for eCommerce Businesses in 2021

Omniconvert

What is CLV, why is it important and how can you calculate it? Check out this guide with strategies to improve CLV for your eCommerce business. The post 5 Proven Strategies to Improve Customer Lifetime Value for eCommerce Businesses in 2021 appeared first on Omniconvert Ecommerce Growth Blog.

article thumbnail

Shoe Carnival names new CEO

RetailDive

The footwear company's current chief customer officer, Mark Worden, will step into the role as part of a planned succession.

Customer 122
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

7 Powerful Ways To Optimize Your Customer Journey

Omniconvert

How can you optimize your customer journey for your eCommerce to grow in a healthy manner? Here are 7 powerful ways to do that. The post 7 Powerful Ways To Optimize Your Customer Journey appeared first on Omniconvert Ecommerce Growth Blog.

article thumbnail

Despite port congestion and revenue declines at home, Nike posts a profit

RetailDive

The company is benefiting from its previous move to sell more directly to consumers, through stores and online, and that's paid off during the pandemic.

Consumer 115
article thumbnail

Your personal shopping center. The Kelly Slessor story

Omniconvert

Kelly Slessor shares her story of how she created a personalized virtual shopping mall and the issues retailers have when going online. The post Your personal shopping center. The Kelly Slessor story appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
article thumbnail

Nisa to hold virtual spring conference

TalkingRetail

Nisa is to hold its Nisa Live spring conference virtually. The event, on Friday 26 March, will hear from Nisa’s senior team, who will also participate in a question and answers session. In addition, partners will hear about pricing, own-label growth, store development opportunities, field team support, as well as conference-only deals. John McNeill, chief.

Events 85
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

What Are Some Good Examples of Mobile Commerce?

Fabric Blog

This blog post is based on my talk at AppCommerce Virtual Festival 2020 by Poq.

Mobile 90
article thumbnail

Consumer confidence shows signs of recovery

TalkingRetail

Consumer confidence increased seven points to -16 in March, new figures reveal. GFK’s long-running Consumer Confidence Index shows all five measures of confidence were up on the previous figures (19 February). Joe Staton, GfK’s client strategy director, said: “Spring is in the air on the back of well-received Budget announcements, the successful vaccine roll-out and.

article thumbnail

Retail Therapy: This DTC brand takes the plunge

RetailDive

Just when you thought every category had been "disrupted" by a direct-to-consumer brand, Staff made its bet on a bathroom essential.

Retail 76
article thumbnail

Wigan c-store attracts new owner

TalkingRetail

Retailer Sunil Varsani has bought the Premier-branded Abram Convenience Store in Wigan, Greater Manchester. The previous owner, Premvati Rabadia, made the decision to sell in order to focus on his other business interests. Varsani said: “I’m very excited to take on Abram Village Store and would like to thank Christie & Co for helping us. This story continues at Wigan c-store attracts new owner.

Other 75
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

The Benefits of Business Loans: 9 Ways That SMB Loans Can Help

Korona

Loans are an integral part of starting a new business. Few individuals have the cash on hand to open a new business, even a small one. So various institutions make loans available for those seeking funding. Of course, loans are available for a wide variety of reasons, but we’ll focus on small business loans for today. Over the years, business loans have evolved and entrepreneurs have more options than ever for securing funding.

article thumbnail

Lactalis kicks off £1m campaign for Seriously brand

TalkingRetail

Dairy company Lactalis UK & Ireland is kicking off an advertising campaign for its Seriously cheese brand. The campaign consists of a TV advert running across ITV1, ITV3, Channel 4 and its digital channels, and Sky channels in two waves – one from 1 to 28 April and another from 14 June to 11 July. This story continues at Lactalis kicks off £1m campaign for Seriously brand.

Channel 72
article thumbnail

Americans put clothing back on their shopping lists

RetailWire

Anthropologie has seen an uptick in dress sales. Bonobos reports that demand has risen for dress shirts, suits and tuxedos. The two companies experiences are reflective of what other retailers selling business and formal attire have noted recently. “We have a vaccine, people are planning vacations and socializing again,” said Marshal Cohen, retail analyst for NPD Group. “There is a light at the end of the tunnel.

article thumbnail

Outreach Marketing Ideas for Apartment Communities

PERQ

We talk a lot about apartment marketing on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be neglected, there are some outreach marketing ideas to help make your multifamily and apartment community a permanent fixture in the local neighborhood. Some ways you can do this include: Partnering up with local businesses.

article thumbnail

Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

article thumbnail

Bank Hacking for Store Owners

eCommerceFuel

If you love geeking out on the finance side as much as we do, this is an episode you definitely don’t want to miss! I’m going down the rabbit hole of banking, lending, and financing with Bill D’Alessandro, founder and CEO at Elements Brands and frequent co-host of this podcast. Consider this episode a master cheat sheet for all entrepreneurs who want to get their finances in order and get the most out of their banking relationships.

Banking 57
article thumbnail

Child dies in Peloton treadmill accident

RetailWire

Peloton has issued a warning to customers to keep small children and animals away from its Tread+ fitness machine after one accident led to the death of a child and others have resulted in injuries. “While we are aware of only a small handful of incidents involving the Tread+ where children have been hurt, each one is devastating to all of us at Peloton, and our hearts go out to the families involved,” Peloton CEO Foley wrote in an email to customers.

Other 45
article thumbnail

Ask a CRO Expert

Dynamic Yield

Have questions about personalisation, A/B testing, or CRO? Ask our experts 👇 Nathan Richter, Personalisation Strategy Leader Nathan has been working in the digital commerce and personalisation space for over two decades. In addition to leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – he also has […].

28
article thumbnail

Federal judge rules against grocers in Seattle hazard pay case

RetailWire

A federal judge has dismissed a lawsuit brought by the grocery industry against Seattle over a new law that requires retailers to pay an additional $4 an hour in hazard compensation. Grocers fighting the law attempted to make the case that the hourly pay increase mandate interfered with collective-bargaining with workers.

Retail 40
article thumbnail

How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio