Mon.Jan 29, 2018

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Hiring An Accountant To Do Your Taxes Vs Using Turbo Tax Or Tax Cut

My Wife Quit Her Job

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

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Why Entrepreneurs Cannot Ignore Their Company’s Brand

Kissmetrics

“Branding”. “Our brand is strong”. “Brand equity”. “Our brand is admired around the world”. These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile.

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The Top 5 E-Commerce Fulfillment Predictions For 2018

RTP blog

By Andrew Atkinson, GrandCanals There’s something about the start of the year that brings out the crystal-ball-gazer in all of us, even though, as Nobel-prize winning physicist Niels Bohr once noted (seconded by New York Yankees Hall of Famer Yogi Berra), “Prediction is very difficult, especially about the future.” Nonetheless, we will do our best to identify what we at GrandCanals believe to be the top five fulfillment trends of the coming year, to better help you get in front of them.

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Product Photography Lighting Guide: A Secret Technique to Produce Stunning Visuals

Ecommerce Platforms

If you thought that choosing the right product was more than enough, think again. Photos define the product and show a potential customer a plethora of things – the uses for the product, the demographics of the people who use the product, the feelings associated with it, and of course, the perceived value of the product. But, there’s more to this than meets the eye.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What’s LCRO?

Rishi Rawat

CRO = Conversion rate optimization. LCRO = Layered conversion rate optimization. Here is how my process used to be: when working on a conversion project I’d block a chunk of time and apply brute force to come up with the best idea I could. I didn’t know any better and my intention was good. But, it turns out, this isn’t the best way to develop a killer test concept.

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How to keep competitors from stealing your sales.

UpSellIt

Almost half of your potential customers say they will “gladly switch brands to use a coupon.”. For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking buyers to the dance, only to have your competitor take them to the altar.

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2018 Trends and Predictions for Digital Marketing

Jumpshot

It’s the time of year to look to the future. At Jumpshot, we consider billions of online searches, transactions and other behaviors, and we’ve thought about it enough to get a sense of some big overall trends. So we wanted to make some predictions about what will have the biggest impact in 2018 and how digital marketers can take advantage of them. Prediction 1: Amazon Continues to Dominate.

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4 Reasons Why Third Party Integration Solution Providers Are Worth The Cost

ChannelSale

There are innumerable online sellers at a global scale, especially the new and inexperienced ones that still doubt the effectiveness and authenticity of third party ecommerce solution developers. Considering the fact that 3P services usually come with a considerably high price tag and are seldom available for free, the former inevitably face the ‘to approach or not to approach debate’ a hundred times over before making their decisions, mostly towards the negative.

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Going West This Month?

Canadian Special Events

Heading West this month? Be sure to connect at the 2018 Go West conference taking place in Edmonton on Feb 12/13, 2018 at the Marriott Cree River Resort, featuring unique speakers sharing innovative topics like design, entertainment, floral design, planning strategies and even chocolate making. The conference, in its first year, plans to be an annual event that focuses on education, innovation, and networking for event planners.

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Recapping Our Personalization Pioneers Summit in Singapore

Dynamic Yield

We were honored to host more than 100 personalization leaders from across Asia for a great discussion about the future of commerce and digital experiences. The post Recapping Our Personalization Pioneers Summit in Singapore appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Add Tens of Thousands New Amazon Listings in Weeks, Not Months or Years

Etail Solutions

If it isn’t getting seen, it isn’t getting sold. Experienced Amazon sellers know this hard truth: to get more sales, more buyers need to see your product in more listings. And creating those listings can be an expensive, time consuming and error-prone process. “We had two-or-three fulltime people trying to match ASINs manually,” said one… The post How to Add Tens of Thousands New Amazon Listings in Weeks, Not Months or Years appeared first on Etail Solutions.

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Recapping Our Personalization Pioneers Summit in Singapore

Dynamic Yield

We were honored to host more than 100 personalization leaders from across Asia for a great discussion about the future of commerce and digital experiences. The post Recapping Our Personalization Pioneers Summit in Singapore appeared first on Dynamic Yield.

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3 Tips to Prevent Losing Millions in Revenue

iQmetrix

As a former wireless dealer, I’ve seen first-hand how poor reconciliation processes can be downright costly. Two common mistakes that can cost you millions in lost revenue are making assumptions you’ve been paid correctly and taking shortcuts.

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Predictive Targeting

Dynamic Yield

Personalization is all about delivering the right experience to the right user at the right time. Sounds great in theory, but in practice, takes quite a lot of effort to determine the most suitable experience for each traffic segment, i.e. mapping out and configuring the ideal “experience targeting” setup. Today’s methodologies for achieving true personalization […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Ideal Merchandising Strategy According to Psychology

iQmetrix

You've probably heard the saying "presentation is everything". At iQmetrix, we tend to agree: the way a place or product looks can have a huge impact on how we feel about it. This holds true for brick-and-mortar store locations. A wireless retailer's store environment can have a profound affect on how customers perceive a brand and their likelihood to make a purchase—and visual merchandising plays a big part in creating the right atmosphere to drive sales and gain customer loyalty.

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Cegid Receives Excellent Rankings in 2017 RIS Software LeaderBoard

Cegid

Cegid was ranked No. 1 overall specialty vendor, No. 1 for customer satisfaction among specialty software vendors and No. 2 overall in the annual RIS Software LeaderBoard study of the retail industry’s software providers. Cegid, a leading global provider of retail technology to luxury, fashion apparel, beauty and jewelry brands, today announced that it was ranked the top overall specialty vendor and the No. 1 specialty vendor for customer service in the 2017 RIS Software LeaderBoard study.

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Benchmarking The State of Personalization Maturity

Dynamic Yield

Discover insights from Dynamic Yield's State of Personalization Maturity report. The post Benchmarking The State of Personalization Maturity appeared first on Dynamic Yield.

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Benchmarking The State of Personalization Maturity

Dynamic Yield

Discover insights from Dynamic Yield's State of Personalization Maturity report. The post Benchmarking The State of Personalization Maturity appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.