Wed.Jul 14, 2021

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You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms. And secondly, no […].

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How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.

Fashion 545
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June 2021 Research Recap — Cloud And Tech Operations

Forrester eCommerce

Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

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6 Timely SEO Strategies and Resources for Voice Search

Kissmetrics

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Report: BNPL Vendor Shares Fall as Apple Prepares to Enter the Space

Retail TouchPoints

Ap p le will reportedly team up with Goldman Sachs to launch its own buy now, pay later (BNPL) platform that lets shoppers make Apple Pay payments in installments, according to Bloomberg News. The move sent share prices for other BNPL providers downward as the market reacted to the news. The service — which is known internally as Apple Pay Later — will use Goldman as the lender for the loans, according to people familiar with the matter.

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363: How To Make Email Your #1 Revenue Source With Chase Dimond

My Wife Quit Her Job

Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 15 million in email revenue. If your email marketing is not driving at least 20% – 30% of your total revenue for your eCommerce store, then you’re leaving money on the table.

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8 Surefire Ways to Improve Customer Satisfaction

lateshipment

A business’s success mainly relies on its customers. A satisfied client base means a good reputation and more business in the future. Customer satisfaction can make or break your business, making it one of the most important things that business owners should constantly monitor. As a business owner, it’s vital to understand your customers. This means knowing what their needs and expectations are and comparing them to what you currently offer.

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The Architecture of Social Retailing

Retail TouchPoints

It’s no surprise that the pandemic accelerated the decline of brick-and-mortar retail stores in favor of the convenience of online shopping. Amazon and other online retailers are essentially logistics companies that have become today’s consumer interface to deliver goods to your front door within hours. Convenient? Yes. Memorable? Not exactly. Will you remember the brand purchased?

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Customer Retention under the microscope – the eCommerce Benchmark Report edition

Omniconvert

Discover the recent evolution of Customer Retention and understand the hype around the topic as we analyze the charts in our eCommerce Benchmark Report. The post Customer Retention under the microscope – the eCommerce Benchmark Report edition appeared first on Omniconvert Ecommerce Growth Blog.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

The pandemic has taken the entire ecommerce sector to unprecedented heights , and this trend will only continue. The reality today is that businesses need to be online to maximize their profits; the FOMO (fear of missing out) is just too real. Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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New Nisa website nearly trebles approaches from prospective retailers

TalkingRetail

Nisa says that a website launched a year ago to boost interest from prospective new retailers has proved a great success. The site, nisalocally.co.uk , came online last July and aims to show retailers what Nisa can offer their franchisees. The company says that the site has increased the number of retailer approaches by 277%. This story continues at New Nisa website nearly trebles approaches from prospective retailers.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

When cities across the globe shut down in hopes of containing the spread of COVID-19, the world was unaware that it sat on the precipice of both a health and financial crisis. Shortly after, we faced the worst global economic recession since The Great Depression. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception.

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Cadbury spreads joy with gifting bars launch

TalkingRetail

Cadbury Dairy Milk is launching limited edition chocolate gifting bars this summer. The bars will be available until the end of September and feature “uplifting” quotes, such as “Perfect just the way you are” and “You’re all kinds of amazing”, each retailing at £4.23. Nancy Moore, brand manager for Cadbury Gifting, said: “The last year. This story continues at Cadbury spreads joy with gifting bars launch.

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FabFitFun debuts Shop with Friends feature, 5-day sales event

RetailDive

Members can now chat with friends while shopping the company's exclusive e-commerce sales, and a members-only sales event is on the horizon.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Burts campaign supports summertime in the South-west

TalkingRetail

Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England. The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels. Last year more than nine million people visited the south-west of England over the summer.

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Merchants say they're losing revenue to online fraud, FIS finds

RetailDive

Six in ten merchants globally reported higher rates of e-commerce fraud in 2020 and struggle to cope with rising payments fraud, an FIS report indicates.

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Omnichannel Pricing is Critical for This Year’s Back-to-School Shopping

365 Retail

Shoppers looking forward to having their school-age children back to in-person learning this autumn are eager to shop earlier and spend more than in recent years. Meanwhile shoppers in England are likely to feel some euphoria as the remaining coronavirus restrictions are lifted starting 19 July. But even as the social environment returns to ‘normal,’ the dramatic pandemic-era shift to online channels will persist, and retailers need to be much more vigilant than in past back-to-school seasons ab

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After years of expansion, HBC has fractured

RetailDive

The move to split up the company's Saks Fifth Avenue operations has some rationale involving retail, but it's also a way to monetize its assets.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Alcohol E-commerce Battle Heats Up. Are Retailers Prepared?

IntelligenceNode

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

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Child tax credits an 'underappreciated' stimulus that could boost retail: Cowen

RetailDive

With monthly checks set to go to 39 million households, food, apparel, footwear and e-commerce sellers could benefit as back-to-school season picks up.

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Retailer re-launches three stores on the same day

TalkingRetail

Welsh-based retailer Peter Robinson is this week enjoying not just one re-fitted store but three after he finished refurbishing them all on the same day. Robinson launched the new-look One Stop stores in East End Square, Pembroke; Albion Square, Pembroke Dock; and Charles Street, Milford Haven. The East End Square store has been in Robinson’s. This story continues at Retailer re-launches three stores on the same day.

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Shopic raises $10M for its clip-on smart cart tech

RetailDive

The Israeli artificial intelligence company is looking to set itself apart with a frictionless shopping system that can be attached to standard grocery carts.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Online retail sales slip in June as shoppers return to high street

365 Retail

Online retail sales slid last month as customer spending was diverted back to the high street following the reopening of stores, according to new figures. The IMRG Capgemini online retail index for June revealed a 14.1% slump in online sales for the month, against the same period last year. Online retail sales dipped in June, according to new figures (Tim Goode/PA).

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Bed Bath & Beyond to extend curbside pickup hours

RetailDive

The retailer will allow consumers to pick up online orders as early as 8 a.m., one hour before stores typically open.

Consumer 115
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Kohl’s offers teachers a 20 percent back-to-school thank you

RetailWire

Kohl’s is offering a 20 percent discount on in-store purchases to teachers with valid school identification from July 16 through 18. The retailer said it is looking to give back to educational professionals who have continued to work with the nation’s children despite all the challenges created by the novel coronavirus pandemic. “Since educators and school staff give so much of their time and talent to developing and shaping our children, we hope they can use this 20 percent di

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Small stores matter, says NFRN

TalkingRetail

Prime minister Boris Johnson should not ignore small shops as he proceeds with plans to level up the country, said the NFRN (National Federation of Retail Newsagents). The plea comes ahead of a speech by Johnson which is expected to underline that the regeneration of high streets will be an important part of government regeneration. This story continues at Small stores matter, says NFRN.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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John Lewis and Waitrose to axe around 1,000 store workers

365 Retail

The John Lewis Partnership (JLP) has told staff that it is proposing around 1,000 redundancies across its department stores and Waitrose supermarkets. The company said the shake-up will take place as part of a simplification of store management. Around 1,000 jobs are set to go as part of a restructuring at John Lewis and Waitrose stores (Mike Egerton/PA).

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Blakemore Retail launches first Spar Market store

TalkingRetail

Blakemore Retail has launched its first Spar Market store in Bala, Gwynedd. The new format for the Spar in the Welsh town is designed for larger convenience stores, with a focus on fresh food either for making a meal or takeaway shoppers. The store highlights a range of fresh produce and food from local suppliers, This story continues at Blakemore Retail launches first Spar Market store.

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Retail Pharmacy Chain DIFARE Renews DemandTec’s Price Solution

365 Retail

Strengthening their competitive edge while achieving financial targets, DIFARE, a retail pharmacy chain serving Ecuador, is renewing its price science contract with DemandTec for three years. A DemandTec customer since 2016, DIFARE plans to leverage the company’s science-driven price solution to continue their strong competitive pricing while ensuring they contribute to the health of both customers and Grupo DIFARE.

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Usdaw welcomes Scotland’s decision to be stricter on masks than England

TalkingRetail

The continuation of compulsory mask-wearing in Scottish shops has been welcomed by retail trade union Usdaw (Union of Shop, Distributive and Allied Workers). The Scottish Government’s decision to make masks mandatory in shops contrasts with the position in England, where government guidance is that customers and stores can make their own choice about mask-wearing after.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib