Fri.Jan 17, 2020

Google Takes Aim At Third-Party Cookies — Here’s Our Take

Forrester eCommerce

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers? Check out our latest video to hear quick, initial perspectives […]. advertising age of the customer data management platforms (DMPs) privacy

What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales

eCommerce CEO

Still trying to figure out what to sell online? Starting your first online store can get your anxiety pumping. You want to hit a home run with your first idea, but you don’t want to chase rainbows, either. I get it. You want to sell physical products online and make a profit.

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Online spending partly rescues dismal December

Retail Technology Review

ONS retail sales figures for December saw overall sales fall 0.6% against November. But a strong showing from department store web sales saved Christmas for many retailers says ParcelHero. Critical Issues Internet Retailing Retail Supply Chain

9 Vital Ecommerce Metrics To Track On Google Analytics in 2020[Template Included]

MakeWebBetter

I recently heard somewhere that in today’s world, Data is more precious than money. That’s true though. But, we aren’t going to talk about your data hackers are prying their eyes on.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Who Needs Market Price Benchmarking?

Algopix

Before we discuss WHO needs market price benchmarking, let’s first address WHY it is so pivotal. No retail business, whether online or in-store, is an island. In order to gain the traction to succeed, it is crucial to understand where your products’ prices stand in relationship to your competitors’.

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Retail Resolution: Watch Everything Toys R Us Does in 2020

Sailthru

After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. Many a marketer has suffered flashes of fear when reading a headline about a legacy retailer in big trouble.

Toys 26

5 Beauty Brands Leading the Rise of Social Commerce | Salsify

Salsify

Beauty products are omnipresent on social media, and channels are quickly becoming new battlegrounds for market share with the rise of social commerce. Brands not already utilizing social media risk getting left behind. Digital Commerce D2C Beauty Social Commerce