Forrester eCommerce

JANUARY 17, 2020

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers? Check out our latest video to hear quick, initial perspectives […].

Technology 210

Technology Marketing Customer Data Management 210

Salsify

JANUARY 17, 2020

Beauty products are omnipresent on social media, and channels are quickly becoming new battlegrounds for market share with the rise of social commerce. Brands not already utilizing social media risk getting left behind.

Social Media 142

Social Media Channel Marketing 142

eCommerce CEO

JANUARY 17, 2020

Still trying to figure out what to sell online? Starting your first online store can get your anxiety pumping. You want to hit a home run with your first idea, but you don’t want to chase rainbows, either. I get it. You want to sell physical products online and make a profit. And to get … What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales Read More ».

eCommerce 134

eCommerce 134

MakeWebBetter

JANUARY 17, 2020

I recently heard somewhere that in today’s world, Data is more precious than money. That’s true though. But, we aren’t going to talk about your data hackers are prying their eyes on. We’ll talk about the data you must analyze in 2020 if you’re running an eCommerce website, in short, your eCommerce metrics. Ecommerce metrics […]. The post 9 Vital Ecommerce Metrics To Track On Google Analytics in 2020[Template Included] appeared first on MakeWebBetter.

eCommerce 78

eCommerce 78

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Sailthru

JANUARY 17, 2020

After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. Many a marketer has suffered flashes of fear when reading a headline about a legacy retailer in big trouble. It’s common to hear about store closures and missed quarters, but it’s not often that a huge brand gets a do-over like Toys R Us.

Toys 78

Toys Retail Supplies Customer Experience 78

Algopix

JANUARY 17, 2020

Before we discuss WHO needs market price benchmarking, let’s first address WHY it is so pivotal. No retail business, whether online or in-store, is an island. In order to gain the traction to succeed, it is crucial to understand where your products’ prices stand in relationship to your competitors’. Market price benchmarking provides invaluable insight into several key issues: Where do your prices fall – are they above or below the average market price?

Marketing 78

Marketing Customer Experience Online Retail Other 78

eCommerceFuel

JANUARY 17, 2020

Hey there! I’ve got a great round-up this week: Google plans to kill cookies by 2022 , Amazon makes a surprising move toward de-emphasizing their own private label products , Amazon and FedEx improve their relationship and Google purchased who?!? And if that’s not exciting enough…… Check out this fascinating video about the next chapter in human space exploration.

Merchant Services 35

Merchant Services Payments eCommerce Shopify 35