Optimizely
FEBRUARY 22, 2018
If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.
My Wife Quit Her Job
FEBRUARY 22, 2018
As you probably know, the photo you choose for your Amazon listing can mean the difference between losing a customer vs making a sale. And more importantly, the quality of your photo determines whether you’ll even get a click on your product in the first place! Speaking from experience, I’ve run experiments on my online store where a simple photo swap resulted in a 2X increase in conversions and an equivalent increase in Amazon sales rank.
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ROI Revolution
FEBRUARY 22, 2018
Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads.
My Wife Quit Her Job
FEBRUARY 22, 2018
Today I’m happy to have Scott Voelker of The Amazing Seller back on the show. Last time I had him on was back in episode 89. And since then, we’ve become good friends, hung out at multiple conferences together including Fincon where we were both on a panel together. Anyway because it’s been so long, I invited Scott back to talk about some of his updated Amazon strategies and to see what he’s been up to.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Talkoot
FEBRUARY 22, 2018
2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big opportunities. At Talkoot, we identified six strategies that working together will help brands and retailers succeed this year. 1. Embrace Direct-to-Consumer. “D2C” is a do-or-die strategy, and an e-commerce site alone is not enough.
Bronto
FEBRUARY 22, 2018
Shoppers constantly provide the data you need to convert them into loyal, satisfied customers. It’s up to you to apply it and create a unified, effective retail experience. The post Leading Indicators: What Are They & How Can They Improve Your Business? appeared first on Bronto Blog.
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Sailthru
FEBRUARY 22, 2018
Furthermore is a digital magazine that seems to have it all: eye-catching images, sleek design and a great mix of articles. Topics prominently featured on the homepage run the gamut from which ingredients are best for your hair to alternative pastas to why we get the flu. What makes Furthermore most impressive is that it’s not actually the work of a traditional publisher.
Wiser
FEBRUARY 22, 2018
Pricing in retail is not one-and-done. It needs to change over time, as inventory ages and demand changes. In order to make that a reality, retailer leaders turn to price optimization. With the help of our partners at Forecast Horizon, we’ve written up a whitepaper titled, 5 Essential Facts to Boost Margins with Price Optimization. . Here is a summary of the tips you’ll find in the whitepaper: .
Kibo
FEBRUARY 22, 2018
Even as shoppers’ expectations rise for sophisticated omnichannel shopping experiences, they remain concerned […]. The post Can Your Platform Deflect A Data Breach? Check For These 5 Security Must-Haves appeared first on The Omni Channel.
Prisync
FEBRUARY 22, 2018
Over the past several years if there has been any e-commerce buzzword hotter than the disruption caused by m-commerce, well, please let us know. Other e-commerce topics may have enjoyed 10 minutes of your time, but mobile commerce has been the one which has repercussions for the past years and it can be more effective with mobile commerce app. Today majority of the people prefer mobile devices over desktops.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Lemonstand
FEBRUARY 22, 2018
Innovative flavored water subscription startup and LemonStand Premium customer Cirkul worked directly with our product team team on some extensions to our built-in subscription engine before launching their online store a few months ago. Prior to their launch, they got some serious market validation from an Indiegogo campaign that reached 667% of their funding goal – wow!
Smile.io
FEBRUARY 22, 2018
If your rewards program isn’t performing as well as you originally expected, don’t worry! We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program.
Demac Media
FEBRUARY 22, 2018
Magento 2 sports two primary promotional products: Catalog Price Rules and Cart Price Rules. These functions are similar in purpose at a high-level but there are some distinct differences between them that makes one better suited to your marketing needs than another in any given situation. Let’s take a greater look at these two methods and some of their more common applications.
Ecommerce Platforms
FEBRUARY 22, 2018
If you have a business in need of a stunning website, then look no further. This list of 30 best Shopify themes makes it easy to find your perfect design. Whether you have a large inventory, sell a single product, or are just starting out, there is something for everyone in this collection. Many of the themes in this collection are built to support a wide variety of shops.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
GetElastic
FEBRUARY 22, 2018
This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path. You have eight seconds to grab your target’s attention, says a Microsoft study. People are shifting between four to five devices in a day and flipping through their feeds on the subway. There is no time. And, your customers don’t really care…yet.
Kissmetrics
FEBRUARY 22, 2018
We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you click “publish.”. But your content doesn’t seem to generate any leads. Even worse, it goes unnoticed. In short, “Winter is Coming” …but not for the House of Stark: for your business.
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