Wed.Mar 23, 2022

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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months. But while there are many compelling reasons to […].

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The Art of Integrating UX and Interior Design Through Apps

Retail TouchPoints

The concept of interior design dates back over 3,000 years to the practice of feng shui, utilizing design styles within our space to add mental clarity and overall comfortability to our day-to-day living. However, with technological and general human advancements and the amount of time spent indoors rising, interior design and the way we interact with our space are evolving at a rapid rate.

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Announcing The Forrester Tech Tide™: B2B Payment Augmentation: how to improve B2B payments for your firm

Forrester eCommerce

Forrester predicts the focus of payments innovation will shift from consumers to businesses in the decade ahead. Corporates as well as small- and medium sized businesses will pay to alleviate friction from arcane processes and legacy B2B payments. Payment and technology providers will use a host of technologies such as AI, RPA, APIs and virtual […].

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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. Revenues were up 5% YoY in the company’s fiscal Q3, which ended Feb. 28, 2022, led by 15% growth in sales across the company’s owned digital and physical operations, referred to as Nike DIRECT.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Actualisez Vos Plans D’Urgence Face À La Guerre En Ukraine

Forrester eCommerce

Découvrez quels fournisseurs de services informatiques ont des opérations importantes en Biélorussie, en Russie ou en Ukraine et quelles mesures vous devez prendre si vous comptez sur eux pour des services aujourd'hui.

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How stackt is Creating Community and Commerce with…Shipping Containers?

Retail TouchPoints

Digital has created an easy entry point for brands of all sizes: whether a business is a corporate behemoth or just starting in the founder’s garage, they’re all in an open environment with equal access to consumers. But in the world of brick-and-mortar, access and entry are still big challenges. Some property owners have strict requirements for new tenants, which makes it difficult for smaller businesses to break into physical retail.

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Petco Growth Strategies: Rural Stores, Adding Loyalty to Pet Health Plans

Retail TouchPoints

Petco Health and Wellness Company unveiled a long-term financial framework outlining how the business will grow within the $119 billion pet goods industry for its 2022 Investor Day, held March 23. Key priorities include an integrated future loyalty program under its Vital Care pet health plan and migrating more customers into subscription programs. Petco also plans to test opportunities in key locations for its “Small Town Rural” concept, designed to increase brand awareness in low-share markets

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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How Christmas Tree Shops Achieved Infrastructure Independence in Time for Holiday 2021

Retail TouchPoints

Bed Bath & Beyond sold the Christmas Tree Shops (CTS) retail brand, along with other non-core assets, in Nov. 2020 for a total of $250 million. To prepare its systems for a busy 2021 holiday season, CTS had to achieve technology independence and upgrade its hybrid cloud operations. “We had a mix of legacy, off-the-shelf, and self-developed systems at the time — some of those systems served our needs well, others less so,” said Chris Corbin, VP of Enterprise Systems at Christmas Tree Shops in

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Adidas creates paid affiliate program for more than 50K student-athletes

RetailDive

The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Macy’s to Add 37 Backstage Shop-in-Shops in Q2, Including Chicago and NYC Flagships

Retail TouchPoints

Demonstrating a high level of confidence in its “off-price and on-trend” Backstage concept, Macy’s will add 37 of the shop-in-shops across the country this spring. The retailer will kick off the expansion with its State Street Chicago flagship store on April 9, 2022 and add the retailer’s iconic New York City Herald Square store in May. Macy’s currently operates Backstage shops in nearly 300 stores nationwide, as well as two freestanding Backstage stores in Dallas and three Market by Macy’s site

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GameStop hit with $30M lawsuit from turnaround consultants

RetailDive

The retailer brought in Boston Consultancy Group in 2019, when sales were in a tailspin. The firm says it has been underpaid for much of the time since.

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Small Business Website Design in 2022: Do’s and Don'ts

Digital Doughnut

The world of business operations that we have today is very different from what it was a few years ago. The increasing importance of websites in running modern businesses cannot be overlooked any longer.

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Best Practices for Selling Products Through Social Media

Digital Doughnut

Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

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Coming off a strong year of deals, here are 10 the retail industry has already announced in 2022

RetailDive

Among others, Mattress Firm filed for an IPO back in January and Kimberly-Clark took a majority stake in DTC period brand Thinx in February.

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How Amazon Sales Estimator Can Help eCommerce Merchants Sell More

Algopix

Amazon has 1.9 million active eCommerce merchants worldwide selling millions and millions of items, which means competition is intense. . A bit of healthy competition is good, right? Well, not if you’re a seller on Amazon. That’s because you’re losing customers and sales if a competitor’s product ranks above your product. As a Fulfilled by Amazon seller, it’s critical that you understand the importance of your Amazon sales rank and how it can help or hurt your busin

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Poshmark lowers outlook after mixed holiday quarter

RetailDive

The secondhand marketplace's loss widened last year, and 2022 got off to a slow start due to an algorithm snafu and macro headwinds.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Why do we need audience targeting?

Omniconvert

Discover how audience targeting can help you attract and convert new customers, find your best-performing products and decrease wasted ad spent. The post Why do we need audience targeting? appeared first on Omniconvert Ecommerce Growth Blog.

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Digital Trend Foresights: Listening to Signals Left Behind by Shoppers & Competitors

IntelligenceNode

Long gone are the days when the fashion executive could set her product lines seasons in advance of a debut with shoppers. The trend towards individual expression fueled by social media combined with a couple of decades of priming by fast fashion brands has led us to a ravenous appetite for dynamism. The legacy seasonal […]. The post Digital Trend Foresights: Listening to Signals Left Behind by Shoppers & Competitors appeared first on Blog.

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Purple hires first chief innovation officer

RetailDive

Jeff Hutchings joins the DTC mattress brand with more than 20 years of experience, including at Skullcandy and Harman International.

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Macy’s adding Backstage shops to 36 stores

RetailWire

Macy’s is expanding the number of department stores it operates with Backstage shops by 26. The off-price store within the store will measure from 11,000 to 18,000-square-feet depending on the location.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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30 Surprising Ecommerce Statistics for 2022

Email Audience

By analyzing eCommerce statistics, you can get invaluable insights about the market, quickly increase your sales, and retain potential customers. When developing an online business, you might face some difficulties unless you learn how to engage your clients, increase your profits and improve your Google search rankings. 30 Useful eCommerce Statistics.

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It’s Time to Rethink Ecommerce Marketing – Customers Want to Talk, Not Just Listen

Smile.io

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Conversational SMS marketing fills the void often present in other ecommerce marketing channels like email and social media marketing, where it can be difficult for consumers to feel like they are heard.

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How to Start an Online Thrift Store in 2022- The Ultimate Guide

Korona

To start an online thrift store, first, conduct market research and then find your niche. Once you have determined your niche, create your brand and then launch your online thrift store. You can launch the store as an eCommerce platform, a self-hosted platform, or sell on marketplaces. Once your online selling platform is established, search for products and manage your inventory.

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Adidas launches program to pay student ambassadors as brand ambassadors

RetailWire

Adidas has launched a new program designed to recruit more than 50,000 student athletes to participate across 23 sports as paid spokespersons for the brand. The company is phasing in the program over the next year starting with historically Black colleges and universities and schools in Power Five conferences.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Emerging Retail Trends in 2022: Keep Your SMB Modern

Korona

The pandemic confronted everyone with profound challenges. Every person, especially business owners, was forced to adjust to a new reality. Although for the most part business has opened back up, many fundamental aspects of operation have changed. . In reality, at least for the time being, the effects of COVID aren’t going away. As of this month China has locked down major cities and manufacturing hubs like Shenzen. .

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A Starbucks in Seattle votes for union

RetailWire

Baristas at a Starbucks in Seattle voted eight to zero to be represented by the Starbucks Workers United union. The vote for the union in Starbucks’ hometown gives it a high profile victory in its push to organize the coffee giant’s workforce. The Seattle store makes seven to this point that have unionized, with 149 other locations yet to vote.

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Forr The Planet: Intervju om hållbarhet – Ericsson

Forrester eCommerce

(Foto: Abhinav Sunil) Eftersom telekombranschen tillhandahåller stamnät för uppkoppling och nätverksinfrastruktur har denna bransch hamnat i rampljuset när det gäller hållbarhet. Nu när 5G är här, vad kan vi göra för att se till att de nya nätverken är så energieffektiva som möjligt? Jag pratade med Heather Johnson, VP för sustainability and corporate responsibility på Ericsson, […].

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Americans can fuel up now and pay later

RetailWire

Customers looking to deal with rising gas prices can now choose to buy fuel now and pay for it later at Chevron and Texaco. The two chains are now offering customers the option to pay for gas purchases over six weeks. Purchases that are paid on time are interest free.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio