B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide
Retail TouchPoints
DECEMBER 17, 2021
Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO of b8ta. The retailer’s logistical expertise gives it a serious advantage over the competition in terms of speed and convenience, and it’s become a large enough gap that smaller retailers have little hope of gaining ground. However, companies that engage in experiential retail can compete in an entirely different space — and b8ta is bringing such experiences into customers’ homes with
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