Forrester eCommerce
APRIL 20, 2018
Written with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to manage their data privacy more easily.
Kissmetrics
APRIL 20, 2018
If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience is looking for. Prove time and time again that Google should value your content – and that it’s worth showing off to their users.
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Forrester eCommerce
APRIL 20, 2018
You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers. To guide their progress, they’ve fallen back on familiar routines: benchmarking against past performance, optimizing short-term results, and pushing people through the sales funnel.
SellBrite
APRIL 20, 2018
Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Jumpshot
APRIL 20, 2018
In its ongoing quest to generate more revenue from Search Google announced Shopping Actions last month. Shopping Actions is Google’s latest step towards universal checkout. We were curious about the potential of this new program so we looked at the data. And what we found may shed some light into why Google thinks now is the right time to make this move.
Klaviyo
APRIL 20, 2018
Creating highly converting signup forms is all about showing a visitor the right call to action at the right time. Building on the feedback from last week’s new Klaviyo Form Builder release , we’ve added 2 new features to enable better targeting of visitors with signup forms: exit triggering and mobile targeting. Use exit popups to reclaim departing visitors.
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Wiser
APRIL 20, 2018
Counterfeits are a significant problem for footwear brands selling online. Wiser’s VP of Customer Success, Kathleen Egan, recently spoke with Lauren Olsen of Footwear News to discuss what exactly shoe brands can do to counteract this unfortunate reality. Here’s a preview of what you’ll find in Three Ways Brands Can Protect Against Counterfeiting, Knock-off Products : “Through either a sub-brand or just a limited release collection, brands can limit assortment in certain channels without avoidin
Salsify
APRIL 20, 2018
It’s estimated voice search investments will reach $5 billion by 2020. You need to start optimizing product content today to reap the rewards in the future. In this video, Salsify cofounder Ron Gonzalez provides examples on who’s doing well (and who’s not doing well) when it comes to voice search today.
Dynamic Yield
APRIL 20, 2018
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how. The post Segmented A/B tests: Avoiding average experiences appeared first on Dynamic Yield.
Smile.io
APRIL 20, 2018
Editor’s Note: This post was originally published in August 2015 and was updated for accuracy and comprehensiveness on April 20, 2018.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Dynamic Yield
APRIL 20, 2018
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design -- here's how. The post Why A/B Testing Without Segmentation Makes for Average Experiences appeared first on Dynamic Yield.
BigCommerce
APRIL 20, 2018
Have you been watching? Google and Amazon are in a showdown. Just check out how their ad listings currently look: Google Shopping search versus Amazon Shopping search (via Search Engine Land). But Google isn’t stopping with a similar design. They are placing themselves firmly in the corner of businesses. In March 2018, Google announced their Shopping Actions launch –– a tool aimed at helping retailers compete against Amazon.
Dynamic Yield
APRIL 20, 2018
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how. The post Why A/B Testing Without Segmentation Makes for Average Experiences appeared first on Dynamic Yield.
iQmetrix
APRIL 20, 2018
A POS system should not be a solitary component in your IT infrastructure. Rather, it should be seen as a retail hub that absorbs data from each of your departments and informs a wide range of your processes and operations. With the right type of POS system in place, it's possible to streamline and automate a number of cumbersome processes all while enhancing management and the customer experience.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
APRIL 20, 2018
This is a guest post by?Carlton Dunn, Senior Account Executive at Wiser. . For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue. Displays are part of the standard merchandising playbook , but expensive and time consuming to execute properly. They must be designed, manufactured, and then distributed to retail locations. .
OrderDynamics
APRIL 20, 2018
Is Retail Order Management Technology Like eCommerce Middleware? A competitor in Europe recently published a blog post discussing how retail order management technology can be likened to an effective ecommerce middleware layer. And YES, we actually agree with this, whole-heartedly. However, the post continues from this solid premise, to regrettably shaky ground in their further discussion.
eCommerceFuel
APRIL 20, 2018
There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys. He understands that engaging customers about something they’re passionate about is crucial to the success of his business.
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