Groove
JANUARY 27, 2020
It's crucial for eCommerce brands to showcase their products in the best way possible. Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. Let that sink in for a second.
Forrester eCommerce
JANUARY 27, 2020
B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].
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BigCommerce
JANUARY 27, 2020
You’ve probably heard the terms API, Public API, or Web API before.
Forrester eCommerce
JANUARY 27, 2020
CVS Is Taking Its HealthHUB Digital Retail Innovation To Market Across 1,500 Of Its Pharmacies CVS’s HealthHUB, debuting at three store locations in Houston, Texas, transforms over 20 percent of a brick-and-mortar CVS into dedicated health services, offering patients access to new durable medical equipment (DME) and supplies, digital tools, on-demand health kiosks, and new […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JANUARY 27, 2020
This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products.
Forrester eCommerce
JANUARY 27, 2020
The launch of Forrester’s CX Index reports for UK and French retailers is a great way for me to dive into the topic of customer experience in a broader way than I have in the past, with a particular focus on the dynamics of the European market. Those of you who’ve followed me over the […].
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Forrester eCommerce
JANUARY 27, 2020
Are you leading or managing customer service? Then you, like many of your colleagues, might be looking for ways to reduce its costs. Our data shows that with digital transformation, the volume of calls in call centers goes up. Adding more and more agents to handle volume is not sustainable, so companies explore options such […].
Sailthru
JANUARY 27, 2020
Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads. And so on. The TV-Industrial Complex is no more, but there’s an exception to the rule: Super Bowl advertising.
Forrester eCommerce
JANUARY 27, 2020
“Well, it’s about time.” That’s what I hear every time I mention that we are going to cover the Adobe services market. When my Singapore-based colleague Xiaofeng Wang first suggested this, it hit me like a bolt of lightning. We’ve been doing Salesforce, SAP, and Oracle services Waves for years. Why not also evaluate the […].
A Better Lemonade Stand
JANUARY 27, 2020
Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more! The post How to Start an Email Newsletter: An Extensive Guide appeared first on A Better Lemonade Stand.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
MakeWebBetter
JANUARY 27, 2020
Gift Cards Vs Loyalty Reward Cards? Are they not the same? Gift Cards & Reward Cards… Both sway in the delighted customers. And both these terms are used interchangeably. But, they ain’t the same! It is definitely a typical misconception among peoples that the Gift Card Program is equivalent to Reward Card Programs. And also that […]. The post Gift Cards Vs Reward Cards: The Differences [Infographic] appeared first on MakeWebBetter.
Retail Technology Review
JANUARY 27, 2020
It has been one of the most tumultuous decades in the history of retail. 2019 will end with nearly 6,000 stores across the UK closing their doors as the industry is dusting itself off and searching for strategies that will provide a more prosperous future.
ESW
JANUARY 27, 2020
Getting your product to customers is one of the most important and fundamental aspects of eCommerce. It’s no wonder, then, that brands are reluctant to give up control of fulfillment. The thought of outsourcing fulfillment to a third-party can dredge up visions of sloppy packing, mistreated products and one-star reviews. That’s rarely the case in reality, however.
Retail Technology Review
JANUARY 27, 2020
The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ROI Revolution
JANUARY 27, 2020
Published January 27, 2020. Welcome to the first monthly marketing recap of the new decade! 2019 was chock-full of new social media features, revolutionary technological developments, and privacy concerns. Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. We’ll also talk about the newest Google core update and a surprising development in Super Bowl ads.
Algopix
JANUARY 27, 2020
When planning your online catalog, you need to take several central factors into consideration: Firstly, your online catalog is your showplace, and as such it must captivate your visitors as soon as they enter your website. Secondly, you must provide the information potential customers are seeking accurately and clearly. Thirdly, the data about products must be easily accessible.
ChannelSale
JANUARY 27, 2020
When planning to sell products on multiple marketplaces, the vendor needs to invest in a high-end extension or integration tools making it easier and hassle-free for him to ensure high operational efficiency. For instance, if a vendor is already using the WooCommerce platform to sell products and is now planning to use Amazon to reach out to a greater customer base, it is recommended to use the WooCommerce Amazon integration tool.
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