Fri.Nov 02, 2018

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Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

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MOQ – How To Get Lower Minimum Order Quantities With Suppliers

My Wife Quit Her Job

When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.

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To Thrive In Retail, Obsess About Your Customers And Invest In Your Associates

Forrester eCommerce

Forrester’s CX Index research shows that, year on year, retail performance is still not reaching levels of “excellence.” Instead retailer performance clusters around the “okay” level. There are of course bright sparks, with retailers like John Lewis out performing peers but even they are only reaching “good.” So what is holding retailers back from reaching […].

Retail 360
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Salehoo Review 2018 – Wholesale and Dropshipping Supplier

Ecommerce Platforms

If you are reading this review of Salehoo then it's very likely that you are considering setting up a dropshipping or wholesale model for your ecommerce business. And why not? Firstly, dropshipping allows you to reach out to suppliers, who fulfil and ship those orders directly to your customers. It's an incredibly popular model for first-time ecommerce entrepreneurs.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Automation We Need Is Not The Automation We Deserve

Forrester eCommerce

At TechEd Barcelona last month, SAP announced that its was adding Robotic Process Automation (RPA) to its software suite, starting early 2019. Two aspects of this announcement are particularly interesting. The first is that SAP has chosen to build its own RPA capability instead of partnering with any of the existing product vendors.

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The Ultimate Shipping Strategy Cheat Sheet

A Better Lemonade Stand

The best tools, resources, advice & information you need to create a branded shipping strategy for your ecommerce business. The post The Ultimate Shipping Strategy Cheat Sheet appeared first on A Better Lemonade Stand.

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Facebook Attribution: A New Tool To Track Cross-channel Conversions

CPC Strategy

Facebook has just released Facebook Attribution to give advertisers a clearer picture of their customer journey across multiple channels and devices. The measurement tool. > Read More. The post Facebook Attribution: A New Tool To Track Cross-channel Conversions appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Successfully crowdfunded your Kickstarter product: Now what?

TradeGecko

Kickstarter is a great crowdfunding platform for budding entrepreneurs with a good idea but not enough capital to design and build a product.

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Introducing Amazon Sponsored Products New Product Targeting Features

CPC Strategy

As of now, Amazon advertisers will have more control on the way they target customers with Sponsored Product Ads using product targeting. Advertisers. > Read More. The post Introducing Amazon Sponsored Products New Product Targeting Features appeared first on Retail Performance Marketing Blog - CPC Strategy.

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6 Nitty-Gritty Sales Techniques to Boost an eCommerce Website: Technical Implementation With Examples

Onilab User Guides

“He who owns the information, owns the world,” W.Churchill. Selling goods through the Internet has become one of the most important directions in sales ages ago. Doesn’t matter whether a business is presented online or offline, there are various tricks that use different sales techniques to sell more goods. This article lists some of the ways Magento shops could implement sales tricks.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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NAVER Corp joins funding to conclude $38M Series D

Dynamic Yield

NAVER, one of Korea’s largest Internet companies, has joined the round with a capital investment of $5M and along with other investors have brought the Series D to $38M. The post NAVER Corp joins funding to conclude $38M Series D appeared first on Dynamic Yield.

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Using AI to Strengthen Your Ecommerce Business

Payoneer

Artificial intelligence has infiltrated all facets of marketing and eCommerce in the last few years. As AI capabilities and tools increase in performance, it is more important than ever for online sellers to leverage technology to earn business. The following is a look at some practical tips to help you use artificial intelligence to build a stronger eCommerce business.

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Order From Chaos: Technology’s Role In The Modern Retail Co-Op

RTP blog

By Andreas Reiffen, Crealytics Marketing co-ops are hardly a new concept. But an explosion of new brands and marketplaces means that large retailers are now selling wares from thousands of different companies. Setting up a co-op to facilitate marketing efforts between brands is incredibly complex and inefficient. As a result, both retailers and brands are missing out on the opportunity to coordinate media strategies and grow their ROI.

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Hard Lessons from Designing My First Product

eCommerceFuel

[Intro to come from Laura]. You’ll learn: [Bullets to come from Laura]. Subscribe: iTunes | Stitcher. (With your host Andrew Youderian of eCommerceFuel.com ). Welcome to “The eCommerceFuel Podcast,” the show dedicated to helping seven-figure-plus store owners build incredible businesses and amazing lives. I’m your host, Andrew Youderian.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amazon Advertising Launches New Targeting Options For Sponsored Products

ChannelAdvisor

On November 1, Amazon Advertising launched “product targeting,” an exciting new way for Amazon advertisers to target ads via the popular Sponsored Products ad program. According to Amazon: “ Product targeting allows you to choose specific products, categories, brands, or other product features that are similar to the product in your ad. Use this strategy to help shoppers find your product when browsing detail pages and categories, or when searching products on Amazon.”.

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API-first commerce: Why it’s OK to lose your head

GetElastic

In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations of monolithic commerce applications. As a result, headless API-first commerce is gaining momentum and traction across many industries. So why is it OK to lose your head now? Here are the top challenges to consider: Challenge 1: Lack of c ontrol over front-end experience s.