Forrester eCommerce
MARCH 26, 2020
Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy? I think it’s by identifying the location of populations at risk and the pathways of […].
Ecommerce Platforms
MARCH 26, 2020
Do you dream of one day owning the ultimate online store. Fortunately, we’re here to help with everything you need to know about creating an online store. In 2020, eCommerce sales account for 16% of all sales made worldwide. Those numbers are expected to accelerate in the years to come, as more consumers continue to rely on the digital environment for quick and convenient purchases.
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Forrester eCommerce
MARCH 26, 2020
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].
lateshipment
MARCH 26, 2020
What is Delivery Experience Management? Delivery Experience Management (DEM) is the process of being proactive in ensuring that your customers receive their orders on-time and how they expect. It involves taking action as required to correct issues in the last mile and constantly engaging customers to validate brand promises. DEM is all about offering each of your customers a memorable last-mile shipping experience that not merely satisfies but also delights and makes them advocates of your bran
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 26, 2020
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands externally, from consumers and retail partners, and internally, to execute successful digital marketing campaign and digital commerce strategies. As a result, brands are evaluating […].
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. i.e. One divided by the product margin = your target break even ROAS. Then, you can focus on growth from there (unless you’re also factoring in LTV, which you should).
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MakeWebBetter
MARCH 26, 2020
As an eCommerce store owner or a marketer, you continuously aim to make your customers feel special and happy. Henceforth, you consistently work hard to plan ways for the same. You thrive to provide the optimum customer satisfaction and best customer experience possible. But is customer satisfaction enough to achieve your growth targets? Thereby, top […].
Forrester eCommerce
MARCH 26, 2020
COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication between advisors and their customers; and the importance of reliability and trust. Specifically: Robo-advisors are being put to the test. Platforms like Schwab Intelligent Portfolios and Betterment need […].
ecomdash
MARCH 26, 2020
Supporting a cause that aligns with your brand, target customer, and business goals can increase your online loyalty and trust. Take some inspiration from these charitable ecommerce brands. The post 3 Successful Charitable Ecommerce Brands appeared first on Ecomdash.
Forrester eCommerce
MARCH 26, 2020
Following the publication of the latest Forrester Wave™ evaluation on enterprise detection and response (EDR), I published a blog with the demo script that was used in the evaluation to enable further discussion and understanding of where the market is. With this blog, I thought it would be interesting to dig into the demo script a […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Liveintent
MARCH 26, 2020
As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. The New York Times reached $709 million in digital revenue this year, thanks in large part to its subscriptions, and announced its goal to reach 10 million subscriptions by 2025. The Wall Street Journal is using predictive modeling to drive subscriptions.
SheerID
MARCH 26, 2020
Learn how digital verification can boost your gated offers’ affiliate marketing performance by 3x and deliver benefits that affiliate-based verification can't.
UpSellIt
MARCH 26, 2020
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions.
FastSpring
MARCH 26, 2020
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Senior Customer Success Manager, Kelsey Hutchison! What is your role at FastSpring? I work with our enterprise customer base.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
MARCH 26, 2020
Leading cloud accounting solutions provider QuickBooks recently published a report on the main strategies and tips for small businesses. In conjunction with LinkedIn, QuickBooks surveyed 3,671 small businesses owners, diving into their budgets, marketing channels and consumer preferences to determine the most profitable strategies for accelerated growth.
Salsify
MARCH 26, 2020
Ecommerce sales in the U.S. grew by a sizable 14.9% in 2019 , according to the U.S. Department of Commerce, contributing to the over $600 billion generated by digital brands and retailers. While there are still many questions about how recent shifts in consumer demands will impact shopping behavior in the long term, early signs have shown that ecommerce will only continue to expand.
Retail Technology Review
MARCH 26, 2020
By Richard Bendelow, CEO of Aero Commerce. Unless, like certain FMCG retailers who are experiencing a surge in online sales, chances are, due to the uncertain times we find ourselves in, that your sales have suffered a dip. Couple that with the potential of a complete lockdown, times could not be more difficult for some retailers, even with the government support on offer.
Dynamic Action
MARCH 26, 2020
By John Squire, CEO, DynamicAction. We are in unprecedented and troubling times. Each passing day brings new developments of COVID-19 that are upending the very fabric of our global economy and challenging executives to operate in an unknown retail environment. As leaders, we are called to navigate our businesses through a historic shift in consumer demand.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Sailthru
MARCH 26, 2020
The post Recommendations to Revenue: 8 Algorithms to Drive Sales and Personalize the Customer Experience appeared first on Sailthru.
Smile.io
MARCH 26, 2020
As many businesses ramp up efforts to acquire new customers through expensive paid ads, it’s easy for them to forget about the importance of customer loyalty for their brand’s success. It’s no secret that offering a loyalty or rewards program is a great tool to increase customer retention and repeat purchase rate—that’s why more ecommerce brands are starting to offer rewards.
Dynamic Yield
MARCH 26, 2020
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization. The post Building a personalization framework designed to scale appeared first on Dynamic Yield.
Smile.io
MARCH 26, 2020
As many businesses ramp up efforts to acquire new customers through expensive paid ads, it’s easy for them to forget about the importance of customer loyalty for their brand’s success. It’s no secret that offering a loyalty or rewards program is a great tool to increase customer retention and repeat purchase rate—that’s why more ecommerce brands are starting to offer rewards.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
MARCH 26, 2020
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization. The post Building a personalization framework designed to scale appeared first on Dynamic Yield.
PERQ
MARCH 26, 2020
The post Why Customer Service Should Still Be Your No. 1 Priority appeared first on PERQ.
Dynamic Yield
MARCH 26, 2020
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side. The post Server-side testing and personalization explained appeared first on Dynamic Yield.
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