Fri.Nov 06, 2020

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The New Operating Model Is Upon Us

Forrester eCommerce

The world didn’t stop when the global health pandemic clobbered businesses around the globe. Companies large and small stepped up to the plate to find creative solutions. This accelerated an already ongoing trend for companies to become future fit — i.e., adaptive, creative, and resilient. For many companies, that meant accelerating DevOps practices to help […].

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A Guide to Behavioral Segmentation Marketing

Kissmetrics

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could tell you, broadly, what a customer might be interested in, but didn’t provide in-depth details.

Marketing 259
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Design For Change: Uncertainty Can Lead To Positive Outcomes

Forrester eCommerce

2020 is a year of change. At a rapid pace, we all had to adapt to the effects of the pandemic and change our usual ways of working, educating our children, interacting with each other, and conducting business. Change affected all of us in similar ways, but our ability to adapt to change varied. Neurosciences […].

Other 212
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What is App Store Optimization?

Kissmetrics

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)?

Download 249
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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NPS Benchmarks 2020: National Park Service, USAA, Trader Joe’s, And Navy Federal Top The Ranking

Forrester eCommerce

We just published the Net Promoter Score (NPS)* 2020 results for 250 brands in 14 industries in the US: This is the second year that we have reported on these results and the first time that our study includes utilities. You can find our previous 2019 Net Promoter Score ranking here. We publish these scores […].

Customer 186
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How to Choose The Right Amazon Marketing Agency

Kissmetrics

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform.

Marketing 230

More Trending

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The 5 Best Link Building Companies of 2020

Kissmetrics

What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales.

SEO 218
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CVS Names Aetna Veteran as New President and CEO

Retail TouchPoints

CVS Health has named Karen Lynch as its next President and CEO, effective Feb. 1, 2021. Current President and CEO Larry Merlo will continue to serve on CVS Health’s Board of Directors until the company’s next Annual Meeting of Stockholders in May 2021, and as Strategic Advisor to assist with the transition until his retirement on May 31, 2021.

Retail 127
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What is Venmo and How Does it Work? (Nov 2020)

Ecommerce Platforms

In today’s mobile and internet-steered society, hard cash is out, and digital payments are in – and in the wake of the global pandemic, there are increasing concerns over cash's hygiene. So, this trend is only predicted to continue. Even bank cards are becoming more confusing and risky, as hackers and scammers make debit and credit card companies their fraud and theft subject.

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Who is set to win the 2020 grocery price wars?

IntelligenceNode

With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price, […].

Blog 98
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Scotland’s wholesalers and industry groups warn PM of no-deal Brexit concerns

TalkingRetail

The Scottish Wholesale Association (SWA) and 11 of Scotland’s leading food, drink, seafood and farming organisations have made a direct plea to the prime minister to warn of the “perilous situation” facing the industry if there is no-deal Brexit. In a letter, the groups stress the damage that coronavirus has caused this year and warn.

96
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Hershey reports big jump in candy sales

RetailWire

Hershey reported that retail sales of its candy brands were up nearly 10 percent in the third quarter as the company beat Wall Street’s revenue and profit expectations. “Our core U.S. business remains healthy as consumers reach for small treats during the pandemic,” said Hershey CEO Michele Buck.

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Cadbury unveils Golden Egg Easter 2021 competition

TalkingRetail

Mondel?z International is set to launch an in-store Easter promotion to find a golden Creme Egg, to celebrate the 50 anniversary of Cadbury Creme Egg. Kicking off on 26 December, the competition will offer shoppers the chance to win cash prizes, including a top prize of £5,000, by finding a golden Creme Egg from their.

93
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What the past decade did to retail

RetailDive

As 2020 comes to a close, Retail Dive analyzed trends in apparel, venture capital and financialization that shaped the industry. Check out the full series.

Apparel 84
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Call for tobacco sales to be banned near schools and playgrounds in Scotland

TalkingRetail

Banning the sale of cigarettes close to schools and playgrounds would reduce the number of shops allowed to sell tobacco products in Scotland by more than 70%, a study reveals. A team from the Universities of Edinburgh and Glasgow examined ways of reducing the number of places where people can buy tobacco products in Scotland.

91
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Hyperlocal Marketing in India: How It Works, Benefits, Strategies, Market Size, and Case Study

Ecommerce Guru

A conventional marketing strategy that focuses on a smaller number of shoppers in a very specific area is hyperlocal marketing. In other words, it specifically targets individuals who want to buy goods or services locally in extremely localized and address-specific areas. A super-targeted type of hyperlocal marketing strategy to attract inbound traffic, companies don’t need to spend money on national campaigns.

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Furniture Factory Outlet files for bankruptcy

RetailDive

The private equity-owned home goods retailer is looking to sell itself in Chapter 11 with a $7 million bid from the company that took over Sears Outlet.

Retail 82
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Manchester convenience store group partners with Costcutter

TalkingRetail

Store Retail Group (SRG), which currently operates six stores across the Manchester region, has agreed a new long-term trading partnership with Costcutter. The group, which was previously with Simply Fresh, agreed terms and commenced trading with Costcutter earlier this month.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Happypets.ro | Increase conversion value by 38.55% with BlueWinston campaigns

Blue Winston

Happypets.ro is a Romanian online pet store that sells animal feed, for example: foods for dogs, cats, fish and more. Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer’s home. Happypets.ro has been using the BlueWinston campaign since 2017 and we can say that it is one of the satisfied customers of BlueWinston.

PPC 72
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Nisa partner opens eighth store in Renfrew

TalkingRetail

Nisa partner PGNJ has launched its eighth Nisa Local store in Renfrew, Scotland. PGNJ, a Nisa key account, moved to the symbol group less than a year ago with six stores and will soon have nine stores across its estate. The latest store in Renfrew has undergone a full refurbishment and features spacious aisles and.

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CVS picks Aetna exec as next CEO

RetailDive

The company's healthcare investments and medical care emphasis continue to pay off, as its traditional retail operations falter.

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Cadbury expands Easter range with new launch and packaging update

TalkingRetail

Mondel?z International has added a tablet format to its Cadbury Mini Egg portfolio for Easter 2021, featuring an updated pack design. The Cadbury Mini Eggs Tablet is available in a 110g bar and retails at £1.49, joining the existing Cadbury Mini Eggs range including 80g bags and multi-packs. The launch will be supported by a.

Retail 66
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Who is set to win the 2020 grocery price wars?

IntelligenceNode

With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price, […].

Blog 66
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Generation P to drive grocery growth, research reveals

TalkingRetail

Generation P: The Perennial Shoppers, comprising those aged 50-64, is the “one age group to invest in for the future”, new research reveals. The IGD study reveals Generation P is set to grow the grocery sector up by an incremental $116bn (£88m) over the next couple of years, creating a $1,460bn opportunity by 2022. Generation.

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Case study: Happypets.ro | +117% Conversions also thanks to BlueWinston

Blue Winston

Happypets.ro is a Romanian online pet store that sells animal feed, for example: foods for dogs, cats, fish and more. Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer’s home. Happypets.ro has been using the BlueWinston campaign since 2017 and we can say that it is one of the satisfied customers of BlueWinston.

PPC 52
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Old Navy offers Black Friday deals early, adds in-store safety measures

RetailDive

The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.

Retail 75
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Nix and Kix launches new flavour into Nisa stores

TalkingRetail

Premium soft drinks producer Nix and Kix is set to add a Raspberry Rhubarb flavour to its range, featuring a new pack design. The flavour is available in 250ml cans and retailing at £1.40 from Nisa retailers, as well as from Moto (£1.50) and BP (£1.29) garages.

Retail 53
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Petco confidentially files IPO papers

RetailDive

The private equity-owned retailer has seen sales and traffic tick up in the COVID-19 era as pet adoption rises and consumers turn to e-commerce.

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From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Funnel.io

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, Multi-Touch Attribution (MTA) models assess the role each marketing touchpoint plays in creating customers and generating revenue. Despite numerous technological advances in tracking and modeling, many challenges still prevent organizations from adopting MTA.

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Alibaba's Global Shopping Festival reports strong early results

RetailDive

The first window of this year's expanded event has shown robust sales for brands like Nike, Adidas and Estée Lauder.

Events 58
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib