Wed.Apr 10, 2019

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Abandoned Cart Subject Lines: 13 Examples to Steal

Groove

Why are Abandoned Cart Subject Lines Important? More than 40% of cart abandonment emails are opened. Of these, about half are clicked on, and of those clicked on, half of the users who clicked made a purchase. This ultimately translates to tremendous potential for businesses to capture lost revenue. Post purchase email automation is made of multiple moving parts, engaging subject lines are the first way to draw customers in.

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Spring Cleaning Your Outdated Content

UpSellIt

Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning on cleaning your home this spring, you may want to think about your business’s home; your website. More specifically, I’m talking about cleaning up your outdated content.

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

The demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue.

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Hunting For Fresh Insight? Arm Yourself With Our New Guide To Data Sourcing

Forrester eCommerce

Are you a data hunter? Got one on your team? It’s not enough to gather data. You need to actively hunt for it. When it comes to data – especially according to the decision-makers asking for it, there is never enough! Decision-makers today want to be insights-driven. They know they need to understand their customers […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail.

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251: Tim Soulo Of Ahrefs On How To Rank Any Website In Search

My Wife Quit Her Job

Today, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing. He loves to share his knowledge of SEO and he speaks at industry conferences all over the world. Enjoy the episode! What You’ll Learn.

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How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry. While these emerging trends are exciting and offer great opportunities, many brands are still trying to figure out what these can mean for long-term growth and sustainability strategies. One innovator looking to apply value to the latest buzzword of “machine learning” is BodyBlock AI.

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Sellbrite Joins GoDaddy To Accelerate Marketplace Growth for Small Businesses and Entrepreneurs

SellBrite

Dear Sellbrite customers, followers, and friends, Today, we’re beyond excited to share with you that Sellbrite has been acquired by GoDaddy , the leader in helping entrepreneurs and small businesses succeed online. As part of GoDaddy, Sellbrite will continue to support our existing customers and channel integrations, as well as the broader SMB market.

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Sears tries small stores again and again. Here’s why they’ll fail once again.

Steve Dennis

Sears, aka “The World’s Slowest Liquidation Sale,” garnered a fair amount of attention recently with the announcement that they would open small stores featuring appliances and other home products called Home & Life. Perhaps having closed hundreds of stores over the past few years, the idea that Sears would “get off the mall” with new, more focused stores is interesting news and perhaps an early sign of resurrection?

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Webnode Reviews: A Simple Website Builder

Ecommerce Platforms

It's undoubted that setting up a business online is tremendously gaining momentum; thanks to each and every trendsetting site builder. An impressive website is always part of the equation. I strongly agree that coding from scratch turns out to be complex and time-consuming. Imagine how tough it gets trying to be a jack of all trades. It's still so intriguing how the ecommerce industry attracts a good reception.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation

Sailthru

How will artificial intelligence impact your marketing? No matter who you are, the answer to that question is most likely, “tremendously.” That’s why Sailthru has been traveling the country hosting events about the impact of AI. Each AI Roundtable features panels of brilliant marketers discussing how they put it to use at their own companies. Next up?

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Whisbi hires Former Virgin Media Product Manager to lead the Product Team

Whisbi

Whisbi, the leading Conversational Sales platform for enterprises that helps brands sell more online, announced that Kuan Foo has joined the company to lead the product team as Product Director. Kuan will be responsible for developing the product strategy, with a particular focus on the enterprise market and will report directly to the CEO, Alex Bisbe.

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Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?

Wiser

In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged by the quick-service restaurant either. Burger King has also had similar deals for app users like its Whopper Detour deal, and QSR Magazine reported that the Burger King app was the most-downloaded app in the Apple Store for a short time in December 2018.

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Road to Imagine 2019: Expectations, Tips, Predictions

Blue Acorn

Magento’s ecosystem is unlike any other in ecommerce, with its 800+ technology partners, 350 systems integrators, a community of over 315k developers, and over 4,400 extensions in the marketplace. Imagine, Magento’s annual conference, is the one time a year that brings together the entire network and industry leaders to inspire, educate, and collaborate.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Magento migration experts interviewed: real-life migration experience

Onilab User Guides

Moving from Magento 1 to Magento 2 is a big deal. The e-commerce world expected November 2018 to be the official end of Magento 1 but the overwhelming number of stores were not ready to migrate just yet. As a result Magento is expecting store owners to make up their minds and migrate to Magento 2, with support provided until June 2020. To help you make the decision and allay your concerns, we asked our in-house Magento migration experts to share their experience in upgrading M1 stores to Magento

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News Cart for April 10th

eCommerceFuel

Today’s specials include: Amazon treads lightly amid antitrust scrutiny, clicks beat out bricks, and big things are happening at Klaviyo. Delve into these and other stories in the ECF News Cart for April 10th, 2019. You can also listen to this week’s news roundup on the podcast via iTunes , Stitcher or the ECF Blog. Subscribe: iTunes | Stitcher.

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Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

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