Wed.May 01, 2019

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A Weebly Review: Super Easy to Use, But Only One Viable Ecommerce Plan

Ecommerce Platforms

Weebly offers what is probably the easiest way to get a website up and running in less than an hour. It's also one of the most recognized brands in this very competitive space, but continues to gain new customers every day. Every Weebly review since the company was founded in 2006 mentions the fact that the owners are routinely upgrading and tweaking the core software behind the brand's functionality.

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eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

Dynamic Yield

The science of visual merchandising is no longer confined to brick-and-mortar – retailers can now use the tactics consumers still love and rely on to create truly immersive shopping experiences online. The post eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online appeared first on Dynamic Yield.

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6 Ways to Increase Revenue from Email By Upselling and Cross-Selling

Sailthru

Looking to increase revenue from email ? Of course you are — and you’re not alone. Surveying 200 retailers, Sailthru found that 66% consider that to be their highest-priority metric. Why wouldn’t they? After all, email is by far the more reliable, lucrative digital marketing channel, producing an estimated 4300% ROI, according to the Data & Marketing Association.

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Differentiate Your Brand With An Experience Architecture

Forrester eCommerce

“When everyone is super, no one will be.” Little did The Incredibles villain Syndrome know that he was predicting the challenge of digital experiences, and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes payments. […].

Banking 351
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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RTP Editors Reveal Their #RIC19 Hot Picks

RTP blog

With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s. are on tap to speak, granting attendees a front row seat to learn about game-changing technologies and tactics driving success across all touch points.

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It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Forrester eCommerce

More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […].

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If You Want To Dominate, Then Disrupt

Forrester eCommerce

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].

Marketing 412
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So now retail Is all about the experience? Just what the heck does that mean?

Steve Dennis

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being “the new black.” Whether I’m working with clients or fielding questions at one of my keynotes I often get asked which retailers deliver the best experience.

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Is Your Brand Desperate To Differentiate?

Forrester eCommerce

If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope, you may be desperate to differentiate from your competitors. Growth From Improving Customer Experience Sputters The customer experience agenda is stalling.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why you need to adopt Tech Driven Innovation? – Join us at Mumbai DT&I Forum 2019 to find out

Forrester eCommerce

This May we are turning up the heat again. As if culmination of IPL 2019 and month long festival of democracy was not enough to make the month interesting, we will throng into Mumbai on 28th May. Occasion – Forrester’s Digital Transformation & Innovation Forum 2019. We see that enterprises have come to terms with […].

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6 Ways to Increase Impulse Buying Online

SellBrite

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce.

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Product Managers Are Focusing More And More On Design

Forrester eCommerce

I’ve been researching the evolution of product management as companies make the shift from projects to products for an upcoming set of reports about this – and one thing that stands out: of the rising (and needed) influence of user experience (UX) among product managers. Several product managers I’ve interviewed have pointed that UX influence […].

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Guide to Using Facebook Business Manager

Inflow Insights

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Use Video in Your On-Site Engagement Strategy

UpSellIt

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce sites looking to expand.

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Ecommerce Lately: April 2019

ecomdash

Now that thespring showers have disappeared, let’s review all the latest ecommerce news from April in our most recent Ecommerce Lately article. Etsy’s Site Gives Sellers Problems. Etsy’s search feature created issues for both buyers and sellers as most of the results that show up were outdated products. Sellers also saw major delays in posting new or revised listings.

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Episode 73 – Getting and Using Customer Feedback for Smart Growth with John Li from Pickfu

eCommerce Evolution

My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service. A service that started as a side project and became a standalone business sort of on accident…more on that in the episode. Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. This has driven insights into product page enhancements, better product imagery, better ads, better Amazon listings and more.

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Facebook Custom Audiences: Best Ways to Use

CPC Strategy

Over 93% of marketers today use Facebook advertising regularly, making it one of the most popular advertising platforms for marketers of any stripe. What. > Read More. The post Facebook Custom Audiences: Best Ways to Use appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

Dynamic Yield

The science of visual merchandising is no longer confined to brick-and-mortar – retailers can now use the tactics consumers still love and rely on to create truly immersive shopping experiences online. The post eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online appeared first on Dynamic Yield.

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[5] Steps To Optimize Your Order Confirmation Email Template

AcquireConvert

The one you pick would have to be able to perform many different tasks. It would have to keep your email list engaged and happy, make you sales, and promote your store’s brand. Seem like an impossible order to fill? There is one email that satisfies this criteria: the order confirmation email. An all-too-often overlooked […]. The post [5] Steps To Optimize Your Order Confirmation Email Template appeared first on AcquireConvert.

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Google Q1 2019 Earnings: Fewer Clicks and Slowing Growth

ChannelAdvisor

They say all good things eventually must come to an end. And for Google, it was their long streak of 20+ percent revenue growth rates going back several years. . Google reported its Q1 earnings this week and reported revenue growth of 17% (19% on a constant currency basis). On the earnings call, executives cited several factors that contributed to the slight deceleration, including strong growth a year ago as well as product innovations that resulted in fewer clicks this past quarter. .

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Goodstart Jones – Growing A Fashion Brand With eBay

Frooition

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability panel. As well as carrying, it can be used for all kinds of tasks like writing and for eating on.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Empowered Marketer: Tackling the Amazon Marketing Challenge

Optimizely

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers.

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Thank You

Dynamic Yield

The post Thank You appeared first on Dynamic Yield.

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Is Your Price Right? Determining Pricing Strategy for Ecommerce

FastSpring

Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy for your software , you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of companies spend only six hours on pricing. Ever. Luckily, building a successful pricing strategy is not as challenging as you may think!

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2019 State of the Merchant Report

eCommerceFuel

by Andrew Youderian. I’m excited to announce our third annual State of the Merchant Report for 2019! If you’ve never read it before, it’s a sweeping report of all things eCommerce, geared toward the seven-figure merchant. It covers a dizzying number of details including growth rates, software adoption, conversion rates, profitability stats and even what indulgences store owners most desire.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.