Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [May 2021]
MAY 6, 2021
Published February 3, 2021. Updated May 6, 2021. With iOS 14.5, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store.