Thu.May 06, 2021

Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [May 2021]

ROI Revolution

Published February 3, 2021. Updated May 6, 2021. With iOS 14.5, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store.

Events 111

Retail’s Last-Mile Challenge

Retail Touch

In London, as shoppers return to storied Oxford and Spencer streets after long COVID-19 lockdowns, they’re being greeted by the sight of boarded-up windows and a $23.4 trillion global retail industry in a state of flux.

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J.C. Penney cuts 650 jobs under new owners

Retail Dive

The layoffs came after an operational review by Simon Property Group and Brookfield Asset Management

How to Create a Strong Competition-Oriented Pricing Strategy

Wiser

One of the first steps to take when building a pricing strategy is to think about the quality of your products, the needs of your buyers, and, of course, the ever-present competition. After a competitive analysis , take a good look at your product or service to identify your differentiating point.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Groupon redesigns mobile app, site with personalized features

Retail Dive

The new experience emphasizes unique recommendations and more tailored search functionality, and makes repeat purchases easier

More Trending

Hollister launches 'Social Tourist' with teen influencers

Retail Dive

Developed with Charli and Dixie D'Amelio, the sub-brand begins an exclusive, multi-year agreement between the sisters and parent Abercrombie & Fitch Co

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4 Steps to Creating a Customer-Centric Returns Policy That Boosts Sales

Omniconvert

Interested in creating a returns policy that boosts sales and drives revenue? You’ll find lots of resources below to help you craft an impressive policy that’s fully customer-centric. We also take a deep dive into the why behind returns policies; why they’re important and how they can help you!

Blog 78

Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. And when it comes to where they’re investing, 64% are planning to increase their ecommerce spend within the next six months.

Bobbi Brown Cosmetics debuts digital beauty consultations

Retail Dive

In partnership with Perfect Corp., the company will set users up with a beauty expert to try on makeup and get personalized recommendations

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Brothers Cider moves into alcohol-free segment

Talking Retail

Brothers Cider is rolling out an alcohol-free version of its Toffee Apple cider. Toffee Apple Alcohol Free is available in 500ml bottles and contains no gluten and is vegan friendly.

76

Office Depot parent plans to break up its retail and B2B businesses

Retail Dive

The office supplies retailer intends to split itself into two separate companies shortly after rebuffing an offer from Staples and its backer, Sycamore Partners

Roberts Bakery launches bloomer with added benefits

Talking Retail

Roberts Bakery has added a Seeded High 5 Good for You Bloomer to its portfolio, in response to a rise in demand for healthier bread. The 600g loaf retails at £1.55 and is available from Budgens, One Stop, McColls, Nisa, Londis, Bargain Booze and Spar stores.

76

How to Launch a Business With PPC Ads

Neil Patel

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business.

PPC 98

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Warburtons unveils TV advert starring Hollywood icon

Talking Retail

Warburtons is set to air a TV advert featuring actor George Clooney The 60-second advert will go live on social media on Friday 7 May and on ITV1 on Saturday 8 May.

Wayfair CEO sees growth potential post-pandemic

Retail Dive

The retailer, which has largely benefited over the past year by operating both online and in an in-demand category, reported 49% revenue gains in Q1

Landing Page: What is it, Examples, Tips & Best Practices

Neil Patel

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns.

PPC 96

Office Depot Will Split Consumer, B2B Businesses into Two Independent Companies

Retail Touch

Office Depot will separate itself into two independent, publicly traded companies, each with its own focused strategy and investment profile. The first, ODP , will operate the 1,100 Office Depot and OfficeMax retail locations along with the retailer’s ecommerce business.

B2B 65

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Uber and Gopuff link up on 'everyday essentials' e-shop

Retail Dive

Gopuff will power the white-label platform for Uber Eats, which will launch in 95 cities this June and expand nationwide in the summer

65

ModCloth Sold Yet Again; Will This Buyer Hold On?

Retail Touch

Women’s clothing and accessories retailer ModCloth has been acquired by Nogin, a provider of outsourced ecommerce for major fashion and consumer product companies.

ModCloth changes hands once again

Retail Dive

When financial firm Go Global Retail bought the brand from Walmart in 2019, it wasn't interested in quickly flipping it, but the pandemic interfered

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Staffordshire supermarket selects EDGEPoS

Talking Retail

Newly-opened Fresh n Save supermarket in Burton on Trent, Staffordshire, has installed Henderson Technology’s EDGEPoS. The family business is co-owned and run by brothers Sajed and Jabbar Hussian, with Jabbar’s son Faizaan Hussain managing it.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How to Run a Breakeven Analysis for Paid Marketing

Neil Patel

Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign.

ACS launches Raj Aggarwal Trophy to celebrate outstanding community retailers

Talking Retail

The Association of Convenience Stores has launched the Raj Aggarwal Trophy, which celebrates outstanding community retailers. Any convenience store operator – independent retailers and managers of multiple-owned outlets – can enter.

How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail Touch

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Lambrini launches ready-to-drink multi-packs

Talking Retail

Perry brand Lambrini is expanding its portfolio with a four-pack of ready-to-drink cans, following an initial launch of the 250ml cans earlier this year.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.