Groove
FEBRUARY 10, 2021
Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal). 10 PPC Landing Page Best Practices.
Forrester eCommerce
FEBRUARY 10, 2021
Writing in the Financial Times this week, Sarah O’Connor bemoans the dehumanization of work. She highlights examples like the autonomous robot, Chuck, which leads human pickers through warehouses at an apparently relentless pace. I’m sure we all have our own examples: The workforce tracking tools, originally deployed to identify (and rectify) shortcomings in staff training […].
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Kissmetrics
FEBRUARY 10, 2021
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.
Forrester eCommerce
FEBRUARY 10, 2021
In 2020, 620 French start-ups raised €5.4 billion. This is more than in Germany but still way less than the UK (1,136 firms raised €12.7bn according to EY). Last year, fund raising was much more significant with several firms raising hundreds of millions: Voodoo (€400M), Mirakl (256M€), Ynsect (224M€), EcoVadis (182M€), Contentsquare (173M€) or Lydia […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
FEBRUARY 10, 2021
The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being
Forrester eCommerce
FEBRUARY 10, 2021
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
FEBRUARY 10, 2021
It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion. For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift.
My Wife Quit Her Job
FEBRUARY 10, 2021
Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of Emergecounsel.com where he helps e-commerce entrepreneurs protect their IP. I brought him on the podcast today because Amazon copycats and IP theft is out of control. Factories in China are blatantly stealing designs and selling them in the US.
Retail TouchPoints
FEBRUARY 10, 2021
Koyo Group , which operates convenience stores and restaurants in hospitals and other facilities across Japan, has partnered with Zippin and Fujitsu to open a checkout-free store in the Yokohama Techno Tower Hotel in Kanagawa. The grab-and-go Green Leaves Plus store, which sells pre-packaged food and beverages as well as fresh bento box meals, opened earlier this year as a pilot and will begin full-scale operations in April.
Omniconvert
FEBRUARY 10, 2021
After a thorough analysis of the CVO methodology, it's time to go through the process of integrating CVO into your eCommerce growth strategy. The post The Ultimate CVO Guide – Integrating CVO into your Growth Strategy appeared first on Omniconvert Ecommerce Growth Blog.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
FEBRUARY 10, 2021
BJ’s Wholesale Club will begin offering online shoppers the option to book professional installation services for TVs it sells through a partnership with on-demand home service Handy. With “TV Mounting & Setup” by Handy, BJ’s members can select from standard and premium installation services for televisions classified as “under 55 inches” and “55 inches and over.
ecomdash
FEBRUARY 10, 2021
Instagram is a perfect marketing tool for ecommerce businesses. Here are seven proven ways to boost ecommerce sales on Instagram. The post 7 Ways to Boost Ecommerce Sales on Instagram appeared first on Ecomdash.
Retail TouchPoints
FEBRUARY 10, 2021
Pop star Rihanna’s size-inclusive lingerie brand Savage X Fenty has secured $115 million in Series B funding, bringing the brand’s valuation to more than $1 billion. The new funding will be used for customer acquisition and an expansion into retail, and additional expansions into athletic wear and the European market may also be in the works. The round was led by the Growth Fund of L Catterton with additional participation from existing investors Marcy Venture Partners and Avenir, as well as sev
TalkingRetail
FEBRUARY 10, 2021
Nutella is launching a TV advert ahead of Pancake Day (16 February), as part of a wider marketing campaign for the brand. The “Pancakes Love Nutella” advert is running for nine days and points shoppers to Nutella’s recipe hub. Brand owner Ferrero said home baking has been a key driver of growth for Nutella throughout.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
FEBRUARY 10, 2021
Alibaba Group ’s B2B ecommerce marketplace Alibaba.com is hosting a two-week Made in the USA Global Products Expo on its site, designed to connect U.S. brands, manufacturers, wholesalers and distributors with global buyers. The event is taking place Feb. 8-21 and features U.S. companies from more than 10 different product categories, including Goya Foods , Brooklyn-based ACME Smoked Fish Corp., Florida-based Mason Vitamins , California-based XJ Beauty and more.
Talkoot
FEBRUARY 10, 2021
Buyers have certain expectations that require eCommerce stores to showcase and communicate products in ways that both tell stories and educate consumers. Surprising and delighting site visitors on product pages has become the new norm and is no longer just an elevated experience from larger brands. Before we discuss this in-depth, let's first take a look at what the anatomy of a product page should consist of.
RetailDive
FEBRUARY 10, 2021
Industry leaders are pinning their hopes on a better year, but experts say marketing likely won't return to normal anytime soon.
TalkingRetail
FEBRUARY 10, 2021
Sainsbury’s is to match Aldi’s prices on hundreds of the nation’s favourite and staple foods. Around 250 products – including Sainsbury’s and branded meat, chicken, fresh fruit and vegetables and dairy – will be price matched to the equivalent product at Aldi. Chief executive, Simon Roberts, said: “We are making great progress delivering our Food.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
FEBRUARY 10, 2021
By filling up stores with junk food, tobacco and other high-margin goods, these retailers may be risking loyalty and market share in other key categories.
Retail Technology Review
FEBRUARY 10, 2021
Online only retailers are snapping up failed high street brands – and shutting the door on physical retail. But while customers have moved online, there are still opportunities for traditional retailers – with the right approach and expertise. James Hyde, CEO of James and James Fulfilment, explains how retailers can use outsourced fulfilment, delivery and returns as part of a multi-channel approach that gives customers what they want at home and in store.
TalkingRetail
FEBRUARY 10, 2021
Homeworking and local living are expecting to continue into 2021, new research reveals. Lumina Intelligence’s Future of Convenience Report 2021 shows that 42% of respondents will continue to shop locally in the future and 78% say it’s either ‘important’ or ‘very important’ to support local suppliers and retailers. In addition, 74% of respondents say it’s.
RetailDive
FEBRUARY 10, 2021
Gathering customer data can bolster a quick response, but many companies still rely on manual collection and few firms automatically update existing data.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TalkingRetail
FEBRUARY 10, 2021
CJ Lang and Son, the wholesaler for Spar stores in Scotland, and its partner Gatechurch have won a Scottish Green Apple Environment Award for Environmental Best Practice in 2021. The Green Apple Awards recognise environmental endeavour among companies, councils, communities, and countries. The awards are supported by the Environment Agency, the Chartered Institute of Environmental.
RetailDive
FEBRUARY 10, 2021
It's the first expansion of the service outside of Shopify's own platform, and seeks to offer a smoother buying process.
TalkingRetail
FEBRUARY 10, 2021
Forecourt operator Ascona Group has extended its partnership with Valero Energy to supply fuel at an additional 10 sites, seven of which will start to be supplied in February. The companies started working together in May 2018, when Ascona acquired Parker Drive Service Station in Leicester, and this latest extension brings the total number of.
RetailDive
FEBRUARY 10, 2021
The retailer is raising new debt to pay off the old as the COVID-19 pandemic continues to weigh on sales of party favors.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
TalkingRetail
FEBRUARY 10, 2021
Almost half of the people planning to celebrate Valentine’s Day this year want to support local businesses, new research reveals. Data sourced by private hire and courier firm Addison Lee shows 38% of respondents say they prefer to buy from an independent business, compared to 19% who say they would prefer to buy from Amazon.
RetailDive
FEBRUARY 10, 2021
The two-year-old effort was the second in-house launch at the company, which will continue to partner with Rihanna on her lingerie and beauty lines.
TalkingRetail
FEBRUARY 10, 2021
Gin brand Whitley Neill is launching a limited edition Watermelon & Kiwi flavour. The 700ml variant is available from Booker wholesale for £26 and has an ABV of 43%. Kelly Coughlan, international marketing manager for white spirits at Halewood Artisanal Spirits, said: “With Wine and Spirit Trade Association data highlighting that Brits bought over ten.
RetailDive
FEBRUARY 10, 2021
The retailer announced it will open four Warehouse stores and one traditional store at a time when much of the industry is challenged.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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