Fri.Mar 16, 2018

How ‘Going Live’ Helps Your Brand Connect With Your Customers

Retail TouchPoints

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers.

4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working.

The Industrial Internet Comes Of Age In China

Forrester eCommerce

A few weeks ago, the China Industrial Internet Summit — the country’s leading industrial internet conference — was held in Beijing. Dozens of leading manufacturing firms and technology vendors from the US, Germany, and Japan shared their latest achievements and future strategies with thousands of participants. The weather was cold, but the industrial internet is […].

How to Get Reviews on Amazon in 2018

eCommerceFuel

As you know, Amazon has been cracking down on reviews. It used to be that you could get incentivized reviews, but that’s no longer the case. However, it’s still important to get reviews in order to be successful with your products. What’s a seller to do then?

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Power CX Prioritization Decision Making With A Rigorous Model

Forrester eCommerce

Rik Reppe, advisory partner at PwC’s The Difference, summarizes the crux of most CX practices today by saying, “[As a CX pro] you may have 1,000 projects you could do, 100 projects you should do, and 10 projects you can do.” ” So which ones do you do – and more importantly, which ones do you say no to? For a customer experience (CX) […].

Use Rapid Segmentation To Find Opportunities

Klaviyo

The best marketers use data to act and adjust quickly. To keep our customers ahead of the game, we’ve overhauled Klaviyo’s segmentation engine from the ground up and made it 27x times faster.

Games 52

Ratings & Reviews: What’s Old Should Be New Again

Forrester eCommerce

It’s painful to watch marketers struggle with social network updates. Despite the struggle, executing the latest Facebook or Instagram format seems to occupy more mind share than the due diligence of ascertaining whether consumers want the content in the first place. This is one of the reasons brand value and customer experience remain front and […

Get Prepared for the Mobile Carriers Show

iQmetrix

Unsure if you should head to Las Vegas for the CCA Mobile Carriers Show (MCS), March 27-29, 2018? Already registered to attend MCES but you’re wanting to get a leg up before you head to Sin City? You’re in luck! This blog will highlight what to expect at this year’s event. Wireless Trends

How to handle tax and duty for your international shipments

TradeGecko

If you’re thinking of expanding your business internationally , you have the right mindset. International sellers are boosting their sales by 10-15% on average, compared to those who only sell domestically. Cross-border sales have continued to grow 25% year-on-year , outpacing domestic sales.

3 Things Consumers Want from Your Brand in 2018

Salsify

On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those of you in a hurry, I have shared the three most important things to know about what your shoppers are looking for on a product page