Thu.Feb 18, 2021

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Zero Trust Is Not A Security Solution; It’s A Strategy

Forrester eCommerce

One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].

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10 Successful Twitter Advertising Ideas

Kissmetrics

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message.

Events 287
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Sales Tech Convergence And Confusion

Forrester eCommerce

How do sales leaders, sales operations, and sales enablement practitioners navigate their way through an increasingly crowded technology space?

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Count appointment-based selling as another existing trend that was supercharged by COVID-19. Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place.

Retail 311
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Use PPC For Brand Awareness

Kissmetrics

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created or are trying to sell? The options are varied, from billboards and bumper stickers to word of mouth and cold calls.

PPC 259
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Designing For Confidence In 2021

Forrester eCommerce

Coauthored with Senem Guler-Biyikli. The “Design For Confidence“ report we published last year drew a lot of positive feedback because it describes what companies can do to create user confidence. These practices lead to successful user interactions, build trust, and facilitate adoption. For some companies, the report changed their practices: One company told us it reminded them to aim for emotions other than […].

Other 217

More Trending

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Crocs Deploys Customer and Merchandise Solutions Chainwide

Retail TouchPoints

At its 350+ stores in 11 countries, Crocs has implemented customer engagement and merchandise management solutions for POS, merchandising, audit and operations management and analytics. The Aptos cloud-based retail platform will help Crocs enhance the customer experience and offer the brand deeper insights into each customer and their shopping preferences.

POS 147
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Ecommerce Side Hustle: How to Sell Online Without Quitting Your Day Job

ecomdash

Now more than ever, people are looking for alternate sources of income. This guide explains how to start an ecommerce store as a side job, with minimal time. The post Ecommerce Side Hustle: How to Sell Online Without Quitting Your Day Job appeared first on Ecomdash.

eCommerce 148
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Searchspring Introduces AI-Powered Personalization Capabilities

Retail TouchPoints

Searchspring , a site search and merchandising provider, has launched its Personalized Recommendations feature to increase personalization options. This AI-powered tool aims to help online retailers optimize the digital journey by delivering an intuitive and connected shopping experience through enhanced personalization capabilities. Personalized Recommendations utilizes machine learning to provide retailers with insight into behavioral data, while automatically curating product recommendations

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How to Choose The Best WooCommerce Theme for Your Store

MakeWebBetter

WooCommerce has left its mark on the eCommerce world in the most appropriate manner. And when I say, in an unerring way, I mean it as there are more than 8 million active downloads of WooCommerce currently. Approximately 6% of the top million eCommerce websites are powered by WooCommerce, as reported by BuiltWith. There is […]. The post How to Choose The Best WooCommerce Theme for Your Store appeared first on MakeWebBetter.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Ordergroove Adds Automated Extension for Smoother Integration on Magento

Retail TouchPoints

Ordergroove , a relationship commerce platform, has launched an automated extension for Magento Commerce, designed to reduce the time it takes for a retailer to deploy an Ordergroove subscription program. The software can automate subscription creation, recurring order placement, development and the syncing of product feeds and customer updates. The extension aims to create smoother adoption and integration of Ordergroove for Magento customers.

Magento 147
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7 Ways AI Can Maximize Profitability for Ecommerce Retailers in 2021

Omniconvert

Sellers can't afford to lose profit by failing to follow the latest AI tech trends. So, here are 7 ways AI can maximize profitability in eCommerce in 2021. The post 7 Ways AI Can Maximize Profitability for Ecommerce Retailers in 2021 appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 145
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Wholesale Marketplace Abound Raises $22.9M in Series A Funding

Retail TouchPoints

Abound , a curated wholesale marketplace designed to connect small business owners and independent brands in the U.S. and UK, has closed a $22.9 million Series A financing round led by Left Lane Capital, with additional support from RiverPark Ventures, All Iron Ventures and Red Antler, the branding company behind Allbirds , Casper and Prose. This investment represents the company’s first institutional fundraising effort.

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Why mall landlord Westfield is leaving the US

RetailDive

The company says it's grappling not only with the pandemic's temporary challenges, but also retail bankruptcies and department store closures.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Safeguarding Your Online Sales Channels from DDoS Extortion

Retail TouchPoints

After the unprecedented challenges retailers have navigated over the past 12 months, margins are tight and few can afford any kind of sales disruption. This is especially true for the small- and mid-size retailers that have shifted to ecommerce platforms to capture sales lost during the pandemic. Unfortunately, many of these new online channels have not implemented proper safeguards, and cybercriminals are changing their attack methods to capitalize.

Channel 147
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Best Fulfillment Center in Los Angeles and the Surrounding Areas

Ecommerce Platforms

Ecommerce fulfillment , the act of outsourcing your shipping and warehousing, enables online stores to cut costs, expedite the shipping process, and spend more time on other aspects of the business. However, it's essential to choose the ideal fulfillment partner, ideally one with warehouses located where your customers live. That's why we want to find you the best fulfillment center in Los Angeles, because the city serves as a hub for US shipping and you can find excellent fulfillment partners t

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SuperValu supports autism community

TalkingRetail

SuperValu is to stock an autism-friendly learning resource to support families in re-establishing routines that may have been disrupted by the pandemic and prepare them for a return to school when the time comes. The Bridge Back to School booklet has been created in collaboration with charity AsIAm and Mary Immaculate College. The booklet was.

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Century 21's founding family plots a comeback this year

RetailDive

After buying the off-pricer's intellectual property out of bankruptcy, the Gindi family will bring the retailer back to New York after first opening a store abroad.

Retail 123
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Tap Into the Value of Social Proof

Kibo

It’s time to make social proof marketing part of your wider programming. After all, social proof is wired into our everyday lives. And it’s also a growing element of online commerce. A study found that 66% of customers seek out signs of social proof before making online purchases. Therefore, when it comes to omnichannel marketing , sprinkling in a dose of social proof throughout the customer journey can help increase performance and increase trust.

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Breaking Down Lowes' E-Commerce Site [Video]

Fabric Blog

In this episode of Coffee + Commerce, we break down Lowe's e-commerce site with Faisal Masud. Faisal is our CEO here at Fabric and was previously the director of AmazonBasics and the CTO at Staples.

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Learn how to sell on Etsy marketplace – Sell handmade, vintage, and craft items

Ecommerce Guru

In 2005, Etsy was established for sellers who wanted to sell handmade crafts and antique pieces. Among those who wanted to monetize a hobby or profit on unique items such as toys, jewellery, clothes, etc., it quickly gained attraction. With 39+ million shoppers and 2+ million active sellers worldwide, it has become one of the best marketplaces to sell handmade items.

Hobbies 98
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Walmart posts 'record' Q4 thanks to online and holiday demand

RetailDive

The retailer said it expects sales growth to slow in the coming months as it attempts to maintain pandemic growth.

Retail 125
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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7 Eye-Opening eCommerce Business Ideas To Building A 7-Figure Business

Omniconvert

You have the option to choose any idea from this list of 7 eye-opening eCommerce business ideas, build an online store and get started growing a 7-figure business. The post 7 Eye-Opening eCommerce Business Ideas To Building A 7-Figure Business appeared first on Omniconvert Ecommerce Growth Blog.

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Co-op responds to #NotInMySupermarket campaign

TalkingRetail

The Co-op has become the first UK supermarket is the first to say it will not stock products made from untested and unregulated ‘genetically-edited’ plants and animals. The move is in response to an appeal for UK supermarkets to back strong regulation of new gene-edited crops and animals. The #NotInMySupermarket campaign is a response to.

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P&G's Old Spice to open first barbershop

RetailDive

The brick-and-mortar location is a way to directly engage consumers and marks a return to experiential stunts paused by the pandemic.

Consumer 110
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Asda sales boosted by demand for premium products

TalkingRetail

Asda has reported a 6.9% increase in like-for-like sales in the 8 weeks to 24 December. Asda, which has been acquired by EG Group and TDR Capital in October, said its Christmas performance driven by strong demand for premium ranges, as customers ‘trade up’ and treat themselves after a difficult year. Demand for Asda’s premium.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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New York sues Amazon for putting 'profit over people' during pandemic

RetailDive

The e-commerce giant has filed its own lawsuit against the state's attorney general, saying it has gone well beyond required safety measures.

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Swizzels’ retailer competition taps into ‘big night in’ trend

TalkingRetail

Confectionery company Swizzels is running a “Big Night In” competition for convenience retailers. Ten retailers could win £100-worth of free Swizzels stock when they purchase any three cases of selected sharing bags and retain their invoice or receipt. These include Swizzels’ Great British Puds, Choos, and the Loadsa range. To enter, retailers will need to.

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DTC holding company eyes expansion with Gravity acquisition

RetailDive

Win Brands Group, which buys and scales DTC brands, also closed a $50 million funding round aimed solely at adding to its portfolio.

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Spar Scotland praises staff who battled Beast from the East 2

TalkingRetail

Spar Scotland has hailed its staff for going “above and beyond” during last week’s Beast from the East 2. The company said more than 650,000 cases were scanned in, replenished, picked, loaded and delivered to Spar convenience stores around Scotland. Round the clock snow clearing and gritting by eight staff, daily, kept its Dundee depot.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio