Mon.Oct 07, 2019

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In The Retail Renaissance, Omnichannel Is The Mona Lisa

RTP blog

By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. Household names like Toys ‘R’ Us, Nine West, Brookstone and Payless have shut up shop; and Amazon continues to squeeze the competition with one-day Prime shipping.

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Client Success Story: Remarketing on YouTube to Grow Your Brand

ROI Revolution

Published October 7, 2019. On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. But together? This dynamic duo can help you achieve amazing results, especially for savvy brands that know how to leverage both properly. Let’s dig a little more into what YouTube advertising and TrueView ads are, how remarketing on YouTube looks, and how the ROI Revolution team helped one client use YouTube to become a significant competitor

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Holiday 2019: Bring Brand Values Into Your Holiday Storytelling

Forrester eCommerce

Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.

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Need a Shipping Solution? Consider Pitney Bowes’ SendPro Online

Ecommerce Platforms

If you need a shipping solution, then Pitney Bowes’ SendPro Online could be the software for you, especially if you’re a smaller or medium-sized business. Intrigued? Continue reading this SendPro Online review for more info. Let's dive in! Who's Pitney Bowes? Pitney Bowes is a pretty impressive organization. They've been up and running for over 95 years and have more than 3,300 workers dotted across the globe.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Do’s And Don’ts For Analyst Interactions

Forrester eCommerce

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […].

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14 Best Link Shorteners Every Marketer Should Know About

A Better Lemonade Stand

Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares. The post 14 Best Link Shorteners Every Marketer Should Know About appeared first on A Better Lemonade Stand.

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Does Drop Shipping Work for Established eCommerce Brands?

ESW

What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it. Drop shipping isn’t for everyone. For some businesses, it could be the secret to rapid growth. For others, it could destroy their brands.

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IPG Takes The Creative Leap With Kinesso

Forrester eCommerce

Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […].

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4 Easy Tips to Recession-Proof Your B2B Marketing

Payoneer

Editor’s note: This is a guest post by Gregg Schwartz, VP Sales & Marketing at Strategic Sales & Marketing. . Recent turbulence in the stock market, worrisome signals from the bond market, and ongoing trade disputes between the U.S. and China are all sending strong warning signs that we could be on the verge of a recession. We’ve been enjoying a 10-year period of overall economic expansion, but as they say – all good things must come to an end.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report. The US Senate passed a law to help firms suffering from ransomware attacks, and the NSA launched a new Cybersecurity Directorate. With a flurry of activity already underway, it’s going […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Proving the ROI: How to build a business case for new in-store technology

iQmetrix

We don’t need to tell you how much the retail industry has transformed over the years. Ambitious competitors paired with the need for constant connectivity means that your consumers are spoiled for choice and have increasingly demanding expectations. Smart retailers know that “good enough” isn’t, well, good enough. The competition is fiercely hot – hotter than that room Nelly sang about one time in 2002 – and the pressure is on to keep ahead of the curve.

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Forging your own transformation path: a Savant eCommerce London recap

GetElastic

For two days in September, I had the honor of hosting the memorable Savant eCommerce. Apart from the excellent venue on the 28th floor along the Thames in London, I also had the opportunity to get to know various organizations. Alibaba, Adidas and Formula one to name a few, all contributed keynotes about their insights and learnings in the world of ecommerce and digital transformation.

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Put Some Action in Your Call To Action with animated GIFs

Email Audience

There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action that ultimately is the conduit from email to the site; it can either make or break the effectiveness of your email. Therefore, it is imperative to have a strong call to action in email marketing.

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