Mon.Oct 07, 2019

In The Retail Renaissance, Omnichannel Is The Mona Lisa

Retail TouchPoints

By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018.

Client Success Story: Remarketing on YouTube to Grow Your Brand

ROI Revolution

Published October 7, 2019. On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. But together? This dynamic duo can help you achieve amazing results, especially for savvy brands that know how to leverage both properly.

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Holiday 2019: Bring Brand Values Into Your Holiday Storytelling

Forrester eCommerce

Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging. age of the customer holiday retail customer service digital retail holiday season sustainability

Need a Shipping Solution? Consider Pitney Bowes’ SendPro Online

Ecommerce Platforms

If you need a shipping solution, then Pitney Bowes’ SendPro Online could be the software for you, especially if you’re a smaller or medium-sized business. Intrigued? Continue reading this SendPro Online review for more info. Let's dive in! Who's Pitney Bowes?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Economic Uncertainty And Unicorn Carnage Spells Opportunity For Corporate VC

Forrester eCommerce

Corporate VC and innovation teams are at a crossroads. Rampant speculation of an imminent global recession, election-fueled economic uncertainty in the US, and headline-grabbing stories of high-profile unicorn CEOs falling from grace dominate our headlines today.

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Do’s And Don’ts For Analyst Interactions

Forrester eCommerce

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […]. age of the customer security & risk Forrester Wave Security & Risk The Forrester Wave Zero Trust ZTX

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Does Drop Shipping Work for Established eCommerce Brands?


What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it. Drop shipping isn’t for everyone.

14 Best Link Shorteners Every Marketer Should Know About

A Better Lemonade Stand

Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares. The post 14 Best Link Shorteners Every Marketer Should Know About appeared first on A Better Lemonade Stand. Resources & Tools

IPG Takes The Creative Leap With Kinesso

Forrester eCommerce

Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Proving the ROI: How to build a business case for new in-store technology


We don’t need to tell you how much the retail industry has transformed over the years. Ambitious competitors paired with the need for constant connectivity means that your consumers are spoiled for choice and have increasingly demanding expectations.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report.

4 Easy Tips to Recession-Proof Your B2B Marketing


Editor’s note: This is a guest post by Gregg Schwartz, VP Sales & Marketing at Strategic Sales & Marketing. . Recent turbulence in the stock market, worrisome signals from the bond market, and ongoing trade disputes between the U.S.

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Put Some Action in Your Call To Action with animated GIFs

Email Audience

There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action that ultimately is the conduit from email to the site; it can either make or break the effectiveness of your email. Therefore, it is imperative to have a strong call to action in email marketing. Effectively Using Split Testing Tools.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.