Tue.Oct 05, 2021

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Build Or Buy A Sales Methodology? What You Need To Know Before You Decide

Forrester eCommerce

When confronted with the price tag for implementing a commercial sales methodology, many B2B sales and sales enablement leaders consider the option of building one in-house. The reasoning being: We are completely unique, and no off-the-shelf methodology would work here; plus we know our customers, we know our sales process, and we have sales learning […].

B2B 365
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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Retail TouchPoints

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

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Participate In A Forrester Research Report On Infrastructure-As-Code

Forrester eCommerce

Infrastructure-as-code (IaC) isn’t the latest but a prime and pertinent technology topic that gets more eyeballs every passing day. App developers, infrastructure owners, and enterprise architects alike expect IaC to be a liberating technology. I’m excited, as I am kicking off a new research report that’s focused on all IaC vendors — offerings, problems it […].

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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. The company is moving forward despite the undeniable negative impact of the pandemic.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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We Played Minecraft At Work – Here’s How It Went

Forrester eCommerce

Here at Forrester, over the past 18 months, we’ve been helping customers build and operate more effectively in hybrid working and remote working environments. However, there’s remained a gap – teambuilding. One of the inevitable side-effects of remote work is loss of emergent and informal interactions. So, we’ve been looking for ways to help remedy […].

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We realized that our customers’ definition of ‘convenience’ had changed. So we had to change to meet that new set of expectations.”. Customers want personalized, convenient shopping experiences.

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Gap Continues Tech-Buying Spree with AI Acquisition

Retail TouchPoints

Gap has acquired Context-Based 4 Casting ( CB4 ) , a startup that uses AI and machine learning tools to transform retail operations, increase sales and improve the customer experience. Funded by investors including Sequoia Capital , technology from the New York and Tel Aviv-based CB4 has been implemented by retailers including Levi’s , U rban Outfitter s and Lidl.

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The Five Things Your Mobile Development Team Needs To Know About The Ecosystem

Forrester eCommerce

A few years ago, you had a big system if you had a thousand simultaneous users. Today, it means you have a moderately successful app or website. Your users place additional demands on your ecosystem now — in large part due to the limitations of the mobile devices they have. What does this mean for […].

Mobile 195
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The Best Print-on-Demand Jewelry Dropshipping Companies

Ecommerce Platforms

Are you looking for the best print-on-demand jewelry service? Though dropshipping and print-on-demand solutions are growing increasingly popular as a powerful business strategy, a lot of people still don’t understand the scope of what these services can offer. Print-on-demand companies can produce a huge range of products, including custom jewelry items.

Jewelry 195
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The Five Things Your Mobile Development Team Needs To Know About Devices

Forrester eCommerce

Mobile devices aren’t just computers you can carry around. They’re extensions of your personality. For some people, they’re the only entry point to their digital lives. Seasoned vets of the mobile space must learn: The device your customer has is not the one you tested. It doesn’t matter how many devices you decided to use […].

Mobile 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Truth About Selling On Amazon That No One Talks About

My Wife Quit Her Job

If you use Facebook or watch YouTube, you’ve probably seen many ads on how to make money selling on Amazon FBA. Overall, the concept is simple. You list your products to sell on Amazon’s enormous marketplace. You ship your inventory to Amazon’s warehouse. Amazon brings you orders, takes care of fulfillment, stores your inventory and handles your customer service.

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Sales Enablement Leaders Must Emphasize Role-Specific Enablement In 2022

Forrester eCommerce

Buyers expect sellers to partner with them and not only demonstrate a deep understanding of their market, industry, and role — but also to anticipate their next steps. Sales enablement leaders need to ensure that reps have the content, credibility, competency, and confidence to deliver.

Marketing 195
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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Published June 29, 2021 | Updated October 5, 2021. In a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

eCommerce 120
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Product Management Leaders Should Make 2022 The Year Of Customer Value

Forrester eCommerce

There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders' success.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Full-funnel customer acquisition with LiveIntent

Liveintent

With more than 4.6 billion active internet users worldwide — and more sophisticated data for identifying web users than ever before — there is no excuse not to have a full marketing funnel in 2021. The success of every brand is intrinsically linked to reaching the right audience at the right moment in their customer journey. Think about how your customers are engaging with your brand from awareness to conversion and how you can continue to nurture those relationships.

Customer 114
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How the case for drone delivery expanded beyond parcels

RetailDive

The pandemic's effects on labor, demand and transport capacity have brought new attention to the potential use cases for drones for the last mile.

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How a Great Plan Can Prepare You for the Worst

Omnisend

Reading Time: 17 minutes. To those who navigate and live within the world of ecommerce, adapting to change is nothing new. However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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Activist group says PetSmart put workers, pets and operations at risk

RetailDive

United for Respect alleged that the retailer's private equity owners left it understaffed and without proper COVID-19 protections.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Looking Back: Cyber 5 2020 Stats + Trends

ROI Revolution

Published October 5, 2021. Every Cyber Week has brought an acceleration of digital trends, but 2020 brought a whirlwind of changes that would have been impossible to predict before the pandemic. Growth in ecommerce was expected just like every other year, but 2020 also brought an unexpected surge in trends like curbside pickup and early shopping. Cyber Week: The five-day holiday shopping period encompassing Thanksgiving through Cyber Monday; also referred to as Cyber 5 or Black Friday/Cyber Mond

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Gap Inc. acquires artificial intelligence startup CB4

RetailDive

The purchase is the latest in a series of technological investments by the retailer.

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Black Friday 2021 — Here's What Brands Need to Know | Salsify

Salsify

Black Friday 2021 and its cousin consumer holiday Cyber Monday will probably continue to illustrate the widening gap between digital and in-person customer experiences and emphasize the need for brands to ensure they can deliver satisfaction at the click of a button.

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Rent the Runway files for IPO

RetailDive

The apparel rental site is unprofitable but said consumer interest in sustainability and secondhand clothes spurs its growth.

Apparel 116
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How a Great Plan Can Prepare You for the Worst

Omnisend

Reading Time: 17 minutes. To those who navigate and live within the world of ecommerce, adapting to change is nothing new. However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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Snapchat looks to deepen ties between AR, e-commerce with WPP partnership

RetailDive

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.

eCommerce 106
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A Detailed Guide on Amazon PPC Campaign Structure

eCommerce CEO

In 2021, Amazon Pay-per-Click Advertising (PPC) and how it works is basically essential know-how at this point for every aspiring e-Commerce entrepreneur. According to Statista, Read more.

PPC 86
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Landlord says it hasn’t talked with Amazon about billboard on Macy’s flagship

RetailWire

Kaufman Realty, which is the landlord for Macy’s Herald Square flagship store, says it hasn’t had any “communication or negotiations” with Amazon.com about a planned billboard by the retail and tech giant on the property. Macy’s is taking Kaufman to court over an alleged violation of the lease arrangement between the two parties.

Retail 75
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Eskmuir sells Wimbledon Sainsbury’s asset for over £30m

365 Retail

Eskmuir Properties has confirmed that it has completed the sale of 8-12 Worple Road in Wimbledon to Aberdeen Standard Investments for more than £30m. The site is let entirely to Sainsbury’s on a full repairing and insuring lease expiring in 2042, with the building comprising the purpose-built food store and office building with a total gross internal area of 51,804 sq ft.

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How Much Does It Cost to Implement Elastic Path?

GetElastic

When I, like many others, make an important purchase, especially one that involves a long-term commitment and represents a high percentage of my budget, I am thorough. Whether investing in a car, house, phone, or expensive new winter coat –I do my research. Usually that includes reading reviews, talking to friends and experts, and understanding the financial commitment –the price!

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Desigual powers digital transformation of operations and customer experience in partnership with YOOBIC

365 Retail

Spanish fashion retailer, Desigual , has increased employee engagement and streamlined operational efficiencies in partnership with YOOBIC , the digital workplace solution for frontline teams. Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves.

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Knockoff products abound online

RetailWire

Popular products inspire imitations, but many of the knockoffs fall far short of the originals leaving consumers confused about what to buy and unhappy with their eventual purchases.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib