Wed.Oct 05, 2022

REI commits to closing stores on Black Friday forever

Retail Dive

In 2015, the retailer made waves for its decision to forgo sales on the biggest shopping day of the year. Now it’s tradition

What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

Retail TouchPoints

Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when much of social life centered on shopping malls.

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One year later: iOS 15’s impact on email marketing

Omnisend

Reading Time: 7 minutes. Ever since the iPhone’s release in 2007, Apple innovations have impacted ecommerce and ecommerce marketing. Some of these were by design, such as launching Apple Pay, allowing easier mobile purchasing online and in the physical world.

Allbirds Partners with REI to Sell its Footwear

Retail TouchPoints

Allbirds is expanding its retail partnerships by selling 11 Allbirds footwear styles in 41 REI stores and via the outdoor retailer’s website. Known for its commitment to sustainability, Allbirds has been fortifying its brick-and-mortar presence since its IPO in November 2021.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Study: 25% of shoppers to buy secondhand holiday gifts

Retail Dive

Along with purchasing used goods, consumers are changing other shopping habits in response to inflation

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Target Names New Chief Digital and Product Officer

Retail TouchPoints

Home Depot and Staples veteran Prat Vemana is set to join the Target leadership team on Oct. 31, 2022, as EVP, Chief Digital and Product Officer.

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Store Tours: Blushington’s Community ‘Hub’ in New York City

Retail TouchPoints

Like many businesses, Blushington had to shutter its stores during the pandemic. But for the beauty services company, this wasn’t a challenge.

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In latest sign of shifting priorities, Amazon reportedly freezes corporate hiring in its retail operations

Retail Dive

The move comes weeks after the e-commerce giant hit the brakes on an ambitious expansion of its warehouse capacity

Pop-Up Strategies That Power Unique Shopper Journeys

Retail TouchPoints

Sundays Los Angeles pop-up Photo courtesy of Sundays. ‘Somewhere in America’ Japan installation Photo courtesy of Coach. Beyond Yoga’s Los Angeles pop-up experience Photo courtesy of Beyond Yoga.

The rapid rise of buy now, pay later

Retail Dive

Despite regulatory uncertainties, BNPL won’t disappear anytime soon, writes Kendrick Sands, head of consumer finance research at Euromonitor International

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Amazon Creates $150 Million Fund to Invest in Minority-Owned Accelerator and VC Firms

Retail TouchPoints

Amazon has launched Amazon Catalytic Capital, an initiative that will invest $150 million in venture capital funds, accelerators, incubators and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed/seed stage of venture capital funding.

Cowen sees holiday gloom ahead for retail

Retail Dive

Analysts pointed to weakening demand and record inventory levels, an unfortunate mix for the industry’s profit prospects

What Is Find Places Through Reviews?

Neil Patel

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets , these are essential to getting your content in front of local customers.

Are Outdated Tools Holding Back Your Brand’s Content Production?

Digital Doughnut

From crossed wires to glacial file transfers, hybrid work has made creating and managing digital content more challenging for many businesses.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Unique Features of Shopify Google Shopping With Multiple-channel software

ChannelSale

Unique features avoid the multi-channel platform because it allows product scalability among the customers. The software is empanelled with various sites to facilitate listing of the products.

Target names chief digital, product officer

Retail Dive

Prat Vemana will lead the retailer’s digital teams as the company continues to invest in the channel

The Forrester Technology Strategy Impact Award Finalists For Asia-Pacific

Forrester Digital Transformation

When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organization.

Shopify adds mobile POS hardware

Retail Dive

Pushing further into brick-and-mortar shopping, the commerce company faces competition from other point-of-sale providers as the volume of these transactions is expected to rise

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

The B2B Content Guide: Buyers Value Diverse Content Sources And Elements

Forrester Digital Transformation

Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog. B2B Marketing Campaign Planning And Implementation Content Strategy and Operations

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How to Prepare For Black Friday & Cyber Monday Shoppers for 2022

Prisync

Black Friday and Cyber Monday are established worldwide as the most popular sales periods in. E-Commerce Strategy Black Friday Cyber Monday

How to Sell Your Ecommerce Business for the Best Value

eCommerce CEO

Selling an ecommerce business can be a very profitable move. You can use the proceeds to invest in other projects, launch new ecommerce business websites, Read more. Ecommerce Business

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2022 Canadian Event Awards Recipients

Canadian Special Events

After two years of virtual award galas, the Canadian event community came back together to celebrate the 25th Annual Canadian Event Awards live from the fabulous Liberty Grand in Toronto, Canada, hosted by the Liberty Entertainment Group.

The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Chick-fil-A has the fastest and most accurate drive-thrus

Retail Wire

Chick-fil-A moves cars through its drive-thrus faster than other fast food operators, according to research by Intouch Insight. Chick-fil-A also tied with Carl’s for the top spot when it came to filling orders correctly. in-article

Beginners Guide to Connected Packaging

Digital Doughnut

Many business owners and marketers believe that product packaging is simply a wrapper - a transient, throwaway object that buyers discard soon after purchasing a product. Is it possible to make that printed paper, card, metal, or recyclable plastic work harder for your brand?

Inflation likely to limit who gets Christmas gifts

Retail Wire

Christmas shopping is going to be more expensive this year, which means that many consumers are cutting down their lists and removing co-workers. Only 10 percent surveyed by KPMG plan to give a gift to coworkers this holiday season, down from 12 percent last year. in-article

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The Best Logo Maker for Your Brand Design

Ecommerce Platforms

The best logo maker can be an excellent tool for new businesses hoping to develop a memorable image. After all, your logo is more than just a crucial part of your website design, it’s how your customers identify your business, and how you differentiate yourself from the competition.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Fewer job openings may swing negotiating power to employers

Retail Wire

The number of open jobs for each unemployed American fell to 1.67 in September, down from 1.9 in July. “This is still very much a job seekers’ labor market, just one with fewer advantages for workers than a few months ago,” said Nick Bunker, Indeed Hiring Lab economic research director.

Retail saw over 20 CEOs exit in 2022. Here’s who.

Retail Dive

Gap, Home Depot, Reebok, Glossier: There was a collective changing of the guard in retail this year as struggling brands sought new leaders and founders took a step back

Amazon freezes hiring for its corporate retail business

Retail Wire

Amazon.com is freezing hiring for its corporate staff in retail for the rest of the year. More than 10,000 openings had been posted as of Monday evening.

7 Optimization Areas That Will Maximize Your Video Content’s Discoverability

Retail TouchPoints

It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with and reach audiences across multiple platforms.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!