Thu.Aug 05, 2021

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Why The CFO Is Key To Proving Marketing’s Business Value

Forrester eCommerce

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].

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7 Fitness Advertising Tips and Strategies

Kissmetrics

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.

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B2B CMOs Chart New Paths To Growth Post-Covid

Forrester eCommerce

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

B2B 337
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Best Buy to Invest up to $10M in VC Firm Focused on BIPOC Startups

Retail TouchPoints

Brown Venture Group , a venture capital firm focused exclusively on Black, Latinx and Indigenous emerging tech startups, will receive an investment of up to $10 million from Best Buy. The fund’s goal is to help break down systemic barriers for BIPOC entrepreneurs, including lack of access to capital. Black and Latinx founders represented only 2.6% of funding in 2020.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Launching Forrester Tech Tide™: B2B Payments Research

Forrester eCommerce

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

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Rite Aid Partners With Shipt to Offer Same-Day Delivery in 17 States

Retail TouchPoints

In a move to match the delivery options offered by its major pharmacy competitors Walgreens and CVS, Rite Aid has partnered with Shipt to offer same-day delivery of health and wellness products from more than 2,000 stores in 17 states. The service will operate through the Shipt marketplace, enabling customers to receive their orders in as little as an hour.

More Trending

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The Future of the Mall, Part 2: Why Developers and Landlords Are Finally Giving Digital the Attention it Deserves

Retail TouchPoints

The low-hanging fruit opportunity for mall developers and landlords is to double down on the in-person experience. That’s why properties have focused on perfecting the tenant mix , onboarding a compelling combination of restaurants, entertainment and up-and-coming DTC darlings. But the pandemic put a spotlight on a daunting gap for properties that desperately needs filling: digital strategy (and the lack thereof).

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Meet the LiveIntenterns of Summer 2021

Liveintent

On June 7th, LiveIntent kicked off its second summer hosting a (remote) internship program! With seven interns from a variety of backgrounds working across a range of teams and specializations, here is an introduction to each of them. Meg Armstrong , Marketing Analytics Intern. Haris Ali , Revenue Operations Intern. Katie Monaghan , Programmatic Sales Intern.

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Landing International Connects Diverse Entrepreneurs With Beauty and Wellness Retailers

Retail TouchPoints

Landing International , a B2B ecommerce and technology platform built for the beauty and wellness industry, is leveraging digital solutions to help increase brand inclusivity and diversity in retail. The platform aims to make it simple for beauty buyers to find brands founded on diversity by allowing them to source based on Black-owned, female-founded and AAPI values.

Retail 264
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Stitch Fix is scaling 'Live Styling' by video

RetailDive

To prepare, the company, whose algorithm-informed styling service is a prime differentiator, is instituting stricter work requirements for its stylists.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Oveit Enables Retail Livestreaming in a Few Clicks

Retail TouchPoints

Oveit has launched a livestream shopping solution called Streams.Live. The platform aims to help retailers grow their business by combining interactive live-video sessions with their current shopping experiences. Streams.Live was designed to help retailers host live interactive online presentations of their products. Shoppers can ask questions, exchange impressions with other users and, at the moment of choice, conveniently and seamlessly purchase with a click.

Retail 264
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Wayfair revenue drops more than 10% as category demand wanes

RetailDive

The online retailer benefited during the pandemic as consumers were largely confined to their homes. But that boost is starting to fade.

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4 Common Concerns about Chatbots and Why They’re Not Rooted in Truth

Retail TouchPoints

Whenever a new technology emerges, it’s generally greeted with a healthy mix of excitement and skepticism. This was true when chatbots were first invented, and then again with every iteration since. It makes sense to both welcome and challenge technology, since organizations and consumers should only adopt solutions that help them improve and succeed.

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Brandless raises $118M in funding round

RetailDive

The company will use the money to acquire digitally native brands and invest in its social influencer program.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Reasons Why Data Centres Are Important for Modern Business

365 Retail

The use of the internet has surged to new heights in recent years. With more users searching and making purchases online, businesses are in need of quick information. Data centres are facilities where masses of data can be stored and processed. They are vital in delivering a high performance of service for any business. Data centres enable the delivery of web services by hosting computer and storage systems.

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Instacart hires Facebook exec as new president

RetailDive

Carolyn Everson is joining the e-commerce provider following the recent appointment of CEO Fidji Simo, a fellow alum of the social media platform.

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Customer Service Strategy: How to Guarantee Happy Customers in 7 Steps

Ecommerce Guru

Companies that deliver excellent customer service do so on purpose by developing a customer service strategy. A strong customer service strategy is the cornerstone of a thriving service culture. In addition, effective managers teach their employees the value of the customer experience. Every organization’s business goals should include a Customer service strategy.

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The Container Store notches its first Q1 profit in more than a decade

RetailDive

The struggling retailer has benefited from the pandemic fueling interest in the home and two Netflix shows fueling interest in organization.

Retail 114
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to use email segmentation for effective flows in eCommerce

Omniconvert

Discover how email segmentation influences the quality and effectiveness of email flows. See what works best for eCommerce businesses. The post How to use email segmentation for effective flows in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Published August 5, 2021. The 2021 holiday season is set up to be yet another challenge for brands looking to grow profitably. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability.

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Harvey Nichols announce luxury resale service

365 Retail

Harvey Nichols has announced the launch of an innovative new luxury resale service in partnership with Reflaunt. Reflaunt’s mission is to build a world of positive consumption by bridging luxury fashion brands with leading second-hand marketplaces, encouraging consumers to extend the life of their pre-loved items through resale. It boasts the largest second-hand community in the world, with 50 million shoppers across a network of 25 international marketplaces.

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Demand for COVID tests increase

RetailWire

A rising number of consumers are seeking out COVID-19 tests with outbreaks of the Delta variant happening across the country. Increased demand for tests has led to longer wait times to get results. David Gallego, a medical tech at a LabQ mobile-testing site, said those being tested are “travelers, people who have symptoms or people who are scared because they felt like they’ve been exposed.”.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Hammerson bosses to transform empty retail space into hotels, offices and homes

365 Retail

The new boss of Birmingham Bullring landlord Hammerson has laid out a new growth strategy which will see the group seek more opportunities away from retail. The property giant said on Thursday that it plans to “reinvigorate” its assets and drive growth filling empty retail units with a variety of offers in a bid to improve footfall. Birmingham Bullring owner Hammerson has laid out its strategy to recover following the impact of the pandemic (Zac Goodwin/PA).

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Parents need childcare fix to go back to work

RetailWire

Parents who have been working remotely are unable to return to offices as long as their ability to get safe care for their kids is in question. Those who are not working because of a lack of childcare are unlikely to do so without that issue being resolved. “You cannot divorce the child care issue and the pandemic,” said AnnElizabeth Konkel, an economist at the Indeed Hiring Lab.

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Mike Ashley confirms plan to step down as boss of Sports Direct’s parent company

365 Retail

Frasers Group has confirmed that it is planning a leadership reshuffle that would see founder Mike Ashley step away from his role as the firm’s top boss. The parent company of Sports Direct, House of Fraser and Flannels said it is currently proposed that Michael Murray – the retail tycoon’s prospective son-in-law – will become chief executive in May next year.

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Companies have used pandemic to get their brand houses in order

RetailWire

Ralph Lauren and Under Armour are two companies that have used the time since the pandemic to speed up turnaround efforts. BMO Capital Markets analyst Simeon Siegel said the low expectations for companies freed them in many ways. “For the first time in forever it allowed companies to look beyond the next quarter,” he said.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Better Follow-Up, Better Lead-to-Lease Conversion

PERQ

Arguably one of the most important metrics for multifamily and property management, lead to lease conversion is key to understanding if your operations are working efficiently. It takes a lot of work and effort to get leases signed and keep residents satisfied and wanting to renew. In recent years there’s been a lot of development and innovation in multifamily technology and property management solutions.

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Brandless plans to use new funding to grow product lines and social presence

RetailWire

The consumer-direct online personal products company Brandless has raised $118 million in an equity/debt funding round. “We’re heavily focused on two core things,” CEO Cydni Tetro said. “Acquiring mission-driven, like-minded brands and investing in our social commerce platform.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times a day on average, over 75 percent of 13 to 34-year-olds in the U.S. use the app, and over 5 billion Snaps are created every day.

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Kroger providing free rides for customers wanting COVID-19 vaccines

RetailWire

Kroger Health has announced a partnership with Lyft to provide customers with a free means to get vaccinated against COVID-19 by receiving rides to the grocery giant’s pharmacies or Little Clinic locations.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio