Mon.Jan 13, 2020

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester eCommerce

How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.

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Zaius Honored in Built In Boston’s Prestigious Best Places to Work List in 2020

Zaius

Boston, MA — Zaius today announced it was included on Built In Boston’s list of Best Places to Work in 2020 , recognized as one of the Best Midsize Companies to Work For. Companies are selected based on data submitted by companies and their employees.

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Improving Customer Experience By One Point Can Drive More Than A Billion Dollars In Revenue In 2019

Forrester eCommerce

Want To Know The $ Value Of Improving CX By One Point? We calculated it for you — at least if you are in one of the 15 industries that our new report “How Customer Experience Drives Business Growth, 2019” features.

How To Create A Customer Loyalty Program Using ManyChat And Facebook Messenger

My Wife Quit Her Job

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

CES 2020: Key Takeaways For Retailers

Forrester eCommerce

At last week’s CES I saw the latest and greatest advancements that will make TVs better and digital humans a reality. But my real focus: What changes will impact the retail industry?

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Five Consumer Lessons From The 2010s: No. 5

Forrester eCommerce

This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. Here, you can find the first, second, third, and fourth posts.

2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Published January 13, 2019. Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022.

5 Things to Learn About Email Marketing Funnel

Omnisend

Email marketing continues to grow as a channel that brings money to businesses. Businesses can invite customers to return to their business because of email campaigns. It allows them to remain in contact with them, keep them informed, and to remind them about upcoming deals.

Financial Analytics in Tableau: Viz Finance with Dorian

Canonicalized

I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Beyond Words: How to Do eCommerce Content Marketing Successfully

Scalefast

Content marketing isn’t the first strategy that most eCommerce marketers turn to when trying to drive traffic to their stores. Google Shopping and social media ads usually take precedence. That doesn’t mean paid ads are the best use of your marketing budget, though.

Financial Analytics in Tableau: Viz Finance with Dorian

Canonicalized

I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out. The way I want to do is by finding specific topics, visualizations, […]. The post Financial Analytics in Tableau: Viz Finance with Dorian appeared first on Canonicalized. eCommerce Platforms

How Raise Increased Repeat Purchases By 44% With Onsite Overlays

Sailthru

During the holiday season’s record-breaking Cyber Weekend , consumers spent nearly $70 billion, mostly in brick-and-mortar stores. However, digital channels increasingly assist those retail sales. For example, “buy online, pick-up in store” grew 43.2% over last year.

How to Take Advantage of Lifetime Deals: What are Lifetime Deals & Why are They Important?

A Better Lemonade Stand

How can you get access to the tools you need to run your online business more affordably? By taking advantage of lifetime deals. The post How to Take Advantage of Lifetime Deals: What are Lifetime Deals & Why are They Important? appeared first on A Better Lemonade Stand. Resources & Tools

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow 29% in 2019 , however, our research shows that mobile lags far behind on-site and email personalization, and doesn’t deliver the same level of customer experience.

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Drive Sales by Mapping the Retail Customer Loyalty Journey

Customer Communications Group

Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.

[Guest Blog] All About Amazon Reviews

ChannelAdvisor

Amazon is leading the pack as one of the most influential companies in today’s economy. When Amazon first launched in 1995, it was a website that sold only books. But even then, founder Jeff Bezos had a vision for the company’s rapid growth and mass expansion. He knew from the very beginning that Amazon would become an “everything store,” and foresaw its eventual e-commerce market domination.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues.

Special New Year Offer: 1Office for Amazon Sellers

Payoneer

Editor’s note: This is a guest post by Kristella Pender, Director of Sales and Marketing at 1Office Group. . Today, online sellers face a variety of different challenges which can make selling through marketplaces difficult and more expensive than it should be.

5 Ways to Nail Budget Planning and Execution in 2020

iQmetrix

A new year means there are 12 months of possibility ahead of you and your business ?— but only if you’re ready to put plans into action. Wireless Trends

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