Thu.Dec 02, 2021

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An In-Depth Guide to Google Analytics 4

Kissmetrics

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

Events 339
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CBDistillery Talks Conquering High-Risk Verticals with Influencer Marketing at Make It Big 2021

BigCommerce

High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…

Marketing 337
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.

Marketing 307
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Designing a More Inclusive Retail Experience

Retail TouchPoints

Since the start of the pandemic, the prevalence ofanxiety, stress, depression and PTSD amongst all age groups has skyrocketed — igniting more conversations around mental health. Subsequently, the term “neurodiversity” has sprung up in multiple conversations surrounding the way we interact with our environments. Neurodiversity celebrates the differences in how people’s brains take in and process information.

Retail 317
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Auto Manufacturers, Love Them Or Hate Them – Human Touchpoints Aren’t Going Away

Forrester eCommerce

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does.

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Dollar General Rides Momentum With Plans to Open 1,000 pOpshelf Stores and Enter Mexico

Retail TouchPoints

Dollar General is preparing to embark on a massive expansion as it comes off a strong Q3 2021. The off-price retailer announced plans for 1,050 new store openings, 1,750 store remodels and 100 store relocations; the launch of 1,000 pOpshelf locations by fiscal 2025; and the company’s entrance into Mexico with 10 stores in fiscal 2022. The new store openings will help Dollar General maintain its momentum.

More Trending

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Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Retail TouchPoints

Ecommerce sales are projected to reach $908.73 billion this year as pandemic conditions favor online interactions. Many businesses have spent the last year shoring up resources for online storefronts in order to meet consumer demand. But as expected, attackers are following the money and targeting these lucrative sites. Online retail is a main target for cyberattacks, and bad bots play a primary role.

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Holiday Shopping Fails – 2021 Sales Fall Short

GetElastic

Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections , with the biggest returns projected for Cyber Monday. Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season.

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Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Retail TouchPoints

Dan Lurie, Head of Product, Shopping, Pinterest. Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve used different terms over time — at one point we talked about being personal media, not social media.

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Buy now, pay later orders up 34% this holiday: Afterpay

RetailDive

The service, which has been gaining steam over the past several years, proved especially useful over the Black Friday and Cyber Monday shopping periods.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Published June 29, 2021 | Updated December 2, 2021. As we approach a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

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Why the best holiday deals this year are bad news

RetailDive

Big promotions are hard to find this season, which could spell trouble for those retailers with deeper discounts.

Retail 137
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Cyber Week 2021 Recap: Stats, Data, & Trends

ROI Revolution

Published December 2, 2021. Last year, the world was moving to digital more than ever as a result of the coronavirus pandemic. Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. But this year’s Cyber Week seems to paint a different picture in many ways.

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Will the Amazon-Visa dispute spill over to other credit card companies?

RetailDive

While Visa's rivals are dependent on interchange fees like those at the center of the Amazon-Visa fight, they also might benefit if Amazon tosses some business in new directions.

Other 100
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Build Engaging Holiday Shopping Experiences in 5 Simple Steps | Salsify

Salsify

Digital shopping is growing faster than ever before, especially around popular shopping holidays like Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s.

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Sean John files for Ch. 11, nabs bid for $3.3M

RetailDive

The streetwear label was founded by entrepreneur Sean Combs in 1998 and sold to brand holding company GBG five years ago.

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Driving full-funnel engagement with Dynamic Audiences

Liveintent

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. So, what’s a brand to do when those consumers get distracted and navigate away from their site, only to never return? How does one keep their brand top of mind, especially when competition for consumer attention is so fierce?

Events 71
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REI names Amazon veteran its first chief commercial officer

RetailDive

Cameron Janes spent over 14 years at Amazon, many of them as vice president of stores and physical retail.

Retail 111
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Selfridges is set to be sold to Thailand’s Central Group

365 Retail

Department store Selfridges is set to be sold to Thailand’s Central Group, according to reports. The Weston family have been searching for a buyer and want around £4 billion for the retailer, which has 25 stores globally, including the flagship Oxford Street site as well as branches in Dublin, the Netherlands and Canada. According to the Times, which first reported the deal, the process could drag on until the end of the year but terms were agreed in the last few days.

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Parade opens first brick-and-mortar store in SoHo

RetailDive

The location features a technicolor archway, a claw machine where customers can win products and a life-size circus tent.

Customer 102
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Poundstretcher rewards employees with 10% New Year bonus

365 Retail

Leicestershire-headquartered discount chain Poundstretcher is rewarding all of its employees in recognition of their hard work throughout the pandemic, as well as the companies restructure after entering a Company Voluntary Arrangement (CVA) in 2020. From January 1 2022, all employees who have completed a year’s full service will receive a 10% increase of their basic annual salary.

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CVS expands spoken prescription app feature chainwide

RetailDive

The retailer's Spoken Rx solution is now available at all pharmacy locations, including more than 1,700 inside Target stores.

Retail 98
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Ex-Tesco boss ‘humbled to get knighthood on behalf of food industry heroes’

365 Retail

Tesco’s former chief executive has said he feels “honoured and humbled” to have received a knighthood on behalf of people in the food industry who “put feeding the country first” during the pandemic. Sir Dave Lewis, 56, who is advising the Government on how to fix the supply chain crisis, was recognised for his services to the food industry and to business.

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NRF: Thanksgiving weekend shoppers decline for second year in a row

RetailDive

Consumers spent $301.27 on holiday purchases this year, down from $311.75 last year.

Consumer 102
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Customers worldwide drove record-breaking Black Friday through Cyber Monday sales on Amazon

365 Retail

On Black Friday and Cyber Monday, customers shopped incredible deals across every category on Amazon from fashion to home, electronics, toys, beauty, and more. In the UK, and worldwide, it was a record-breaking Black Friday and Cyber Monday for Amazon. In the UK some of this year’s top selling categories included Home, Toys, and Beauty, and best-selling items were Fire TV Stick and Echo Dot.

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Square takes a new moniker: Block

RetailDive

The corporate parent will become Block, but keep the Square brand for its digital payments business.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Superdrug introduce ‘quiet hour’ in every store nationwide

365 Retail

With increased footfall during the lead up to Christmas, Superdrug is continuing to improve shopping experiences for all customers by ensuring those with additional needs feel comfortable in stores and are able to shop in a more suitable environment. Starting from the 5 th of December, the first hour every Superdrug store is open on Sundays is now a designated quiet hour.

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How To Build Business Credit?

Korona

Business Credit In a Nutshell. Business credit is a loan agreement between a lender and a company. The lender gives money to the company, and the company pays it back within an agreed-upon period of time with an agreed-upon amount of interest. In doing so, the borrower incurs a debt, which must be repaid with percentages and within a given time frame.

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Ad regulator clears Tesco’s Christmas campaign after 5,000 complaints

365 Retail

The advertising regulator has cleared Tesco’s Christmas TV campaign featuring Father Christmas bearing a Covid vaccine passport after it prompted 5,000 complaints from viewers. The Advertising Standards Authority (ASA) said: “Having carefully assessed the 5,000 complaints we received about the Tesco Christmas ad campaign, we have concluded it doesn’t break our rules and there are no grounds for further action.

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Most Common Types Of Discounts To Consider Today

RetailMinded

Retail discounts are a common strategy used by businesses. But why are they offered and what types of discounts are commonly offered? What Are Discounts? Discounts are promotions that businesses use to cut their prices and boost sales. Usually, this involves knocking part of the price off a product. For instance, you might encounter a discount where a business offers a 50 per cent discount off a range of products.

Retail 52
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio