Fri.Sep 21, 2018

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Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle.

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Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester eCommerce

I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that helping […].

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Getting Holiday Ready — Prepare Now For Peak Holiday Traffic

RTP blog

By Joanna Beerman, Salesforce The following blog also is published on Salesforce.com. The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too. From marketing to commerce and service, we’ve gathered insights from our team of experts to help every step of your customer’s holiday shopping journey.

eCommerce 150
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Nike Scores A Customer-Values Touchdown

Forrester eCommerce

Unless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Ultimate Guide to Starting a Clothing Line

Ecommerce Platforms

I think we can all agree, the thought of starting a clothing line is pretty exciting. So, bite the bullet and do it! Does creating an online brand and launching a digital store selling your apparel fuel you with excitement? If the answer's yes, then make it happen; it's as simple as that. There are tons of success stories of people setting up an online store and making their first $1,000 in just a few weeks!

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Bad Bots Are Stealing Data AND Ruining Customer Experience

Forrester eCommerce

Bad Bots Are Affecting Your Company More Than You Might Think Every online customer touchpoint – including websites, mobile apps, and APIs – is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information – just ad fraud alone is set to exceed $3.3 billion in […].

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Talking SaaS – It’s All About the Experience (Video)

Forrester eCommerce

There’s a lot to love about the SaaS model. Flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet, just as many digital transformation efforts have stalled, companies have also been slow to fully embrace SaaS apps or are lagging in their investments and how they leverage their most […].

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Strategic Snapshot: Selling More on Marketplaces

ChannelAdvisor

To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share — from Amazon to eBay to Walmart and dozens of others. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces.

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Boost Sales with Fall Themes

Payoneer

With all the focus on the winter holidays, sellers might overlook the big selling opportunities in the fall. But sellers can win big with fall sales. There’s Halloween and Thanksgiving, for a start, plus fall is usually when the weather turns and demand picks up for cold-weather items. Here are some top tips for sellers to boost sales with fall themes.

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Manufacturing Lessons from a Nike Veteran

eCommerceFuel

Kristina Kurcinka spent over 10 years working at Nike in everything from design, all the way to manufacturing, and has seen the whole process firsthand. She shares the lessons she learned there, particularly in manufacturing where she was largely responsible for a lot of Nike’s production in Asia. And yes, she’s rubbed elbows with Kobe Bryant before!

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Are You Addicted To Email?

Liveintent

Are you addicted to email? We’re guessing that’s a yes. In 2017, it was reported that 3.7 billion people use email. That means approximately half of the worldwide population can be described as an email “user.”. What we have on our hands is an epidemic of biblical proportions, so as a matter of public health, we’ve got therapist, Dr.

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