Wed.Apr 03, 2019

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How to create product descriptions that boost conversions

GetElastic

Businesses have a very short window to convince potential online consumers to put their trust in and convert into a paying customer. There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you’re seeing.

Mobile 159
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Top 6 Magento Theme Design Mistakes to Avoid

Onilab User Guides

Theme design is the first thing that grabs the user’s attention when they visit your store. An appealing theme can impact the buying decision while a cluttered poor performance theme may serve as a reason to leave the site. Unfortunately, there are some common mistakes that many e-commerce entrepreneurs make when setting up themes for their store. These mistakes heavily impact the site’s Google ranking, user experience, and conversions.

Magento 40
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The Pendulum Swings Back To Creativity: Decoding Accenture Interactive’s Droga5 Deal

Forrester eCommerce

Today, Accenture Interactive announced its Droga5 acquisition. The New York and London-based creative agency joins previous Accenture creative acquisitions Fjord, Karmarama, and The Monkeys to bolster the consultancy’s creative and brand communication capabilities. Combined with Accenture Interactive’s technology, data, experience design, commerce and programmatic capabilities, the addition of Droga and others helps move them one […].

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Will Wayfair’s Move Into Brick-And-Mortar Overcome Its Challenges?

RTP blog

Wayfair is the latest pure play making the move to brick-and-mortar retail , joining the long list of former online-only brands that have opened (or will open) physical stores, including Casper , Warby Parker , UNTUCKit , Adore Me and Allbirds. The move actually appears overdue given that Wayfair sells one category many people argue must be sold in stores to work in the long run — furniture.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Oracle’s Customers Can Benefit If Its Application Maintenance Stream Starts To Dry Up

Forrester eCommerce

Oracle customers should renegotiate their commercial relationships with this important vendor, using adoption of Oracle’s SaaS products as an incentive and cancellation of maintenance as a credible threat. Oracle’s SaaS strategy seeks to pull customers forward, but it has also undermined the value of its maintenance offering for its legacy on-premises products.

Customer 314
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An Exhaustive Spocket Review for 2019: Everything You Need to Know About Dropshipping from the US & EU

Ecommerce Platforms

As you all already know, a number of factors go into building a dropshipping store : from the quality of your stock and delivery times to the profit margins and brand identity, each aspect plays a big role in the success of your online store. This is why apps like Spocket can be a big boon to your business. Integrations like Spocket help you tackle all the above- which is why nearly 30,000 entrepreneurs use it!

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Call For Entries: The 2019 Enterprise Architecture Awards

Forrester eCommerce

Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology roadmap and with internal operating models that can help enterprises attain their goals. EA programs have left behind their old role of centralized and largely disengaged planning and have moved pragmatically into making […].

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Press Release: PERQ Names Ezi Irizarry Enterprise Business Development Director of Home Furnishing Division

PERQ

The post Press Release: PERQ Names Ezi Irizarry Enterprise Business Development Director of Home Furnishing Division appeared first on PERQ.

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10 Questions to Ask When Thinking About Switching Retail POS Software

Heartland

The idea of switching from one retail POS software system to another can be a daunting task, understandably so. Besides the learning curve and initial set-up that's involved, there's data migration, hardware and training to consider. To compound issues, there are a plethora of online retail software solutions on the market. How can you determine what is the right fit for your business?

POS 24
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Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Use Ecommerce Thank You Emails That Improve Customer Experience

SellBrite

One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with us today.” This simple acknowledgment makes customers feel good and leaves them open to going back and shopping at these stores again.