Forrester eCommerce
MARCH 31, 2020
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers. Luckily, conducting research remotely has long been part of business as usual for many organizations, and for good reason — it provides benefits that help make research […].
Kissmetrics
MARCH 31, 2020
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.
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Forrester eCommerce
MARCH 31, 2020
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in […].
BigCommerce
MARCH 31, 2020
Here are a few offers from our BigCommerce agency partners.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 31, 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […].
Steve Dennis
MARCH 31, 2020
It’s hard to imagine a time filled with more fear and less certainty. Our daily routines are now anything but. Markets are in turmoil and job losses are mounting. Some of the businesses and organizations we love edge ever closer to the precipice and there is a growing realization that many will not recover. Millions legitimately wonder how they will pay for the very basics of everyday living.
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Ecommerce Platforms
MARCH 31, 2020
Here’s a rather interesting fact about the BigCommerce to WooCommerce migration procedure. While the whole process might not be as difficult as you think, it might also not be as simple as it sounds. Whichever way you look at it, the BigCommerce to WooCommerce data migration process involves many variables and technical considerations, which ultimately influence the overall health of your online business one way or another.
Forrester eCommerce
MARCH 31, 2020
Join us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations.
Salsify
MARCH 31, 2020
Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a new event, the Digital Shelf Virtual Summit, a content series designed to help digital commerce leaders shift strategies to win on the rapidly changing digital shelf.
Wiser
MARCH 31, 2020
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price. UPPs give manufacturers a means of controlling the retail price of their products without a violation of antitrust law for possible anti-competitive behavior.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
MARCH 31, 2020
Interested in starting an ecommerce business for used products? Learn everything about sourcing, pricing, and selling your vintage items. The post 7 Places to Sell Used Products Online appeared first on Ecomdash.
Liveintent
MARCH 31, 2020
Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether. To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels.
SheerID
MARCH 31, 2020
Most personalization strategies are predatory and expensive. Learn how you can make yours more effective with a new approach called identity marketing.
Talkoot
MARCH 31, 2020
Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion. Shoppers really love brands who love their products. And the story you tell about your product is the best way to share your excitement about what you’ve made. Simply put, great stories sell. Let’s explore the 3 key ingredients to creating great product stories. 1.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
MARCH 31, 2020
Amazon has stopped issuing purchase orders and is severely delaying shipments of “nonessential” products due to the ongoing COVID-19 pandemic. While most agree that Amazon is making the right decision to prioritize the fulfillment of essential products, there is ambiguity and confusion around what products are considered “essential.”.
Omniconvert
MARCH 31, 2020
Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog.
Algopix
MARCH 31, 2020
There are some awesomely successful online retail marketplaces out there and it’s only natural for retailers to want a piece of the action by setting up their own marketplaces. Be that as it may, there are many other retailers with exactly the same idea, so it is crucial to get your marketplace model right. Also keep in mind that there are no instant successes – you will need considerable time, resources and skill to make a name for yourself.
Forrester eCommerce
MARCH 31, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the Internet of Things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020 you predict […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
MARCH 31, 2020
The spread of Coronavirus (COVID-19) has completely changed the manner by which people in every country are able to live their lives. As individuals around the world begin to shelter, what does this mean for global commerce trends and how is fraud changing during this period?
ChannelAdvisor
MARCH 31, 2020
Are you looking for new ways to reach consumers in uncertain times? Most e-commerce companies are. While categories like electronics and health are seeing a surge in sales , others are trending downward. And since there’s no way to know which products or channels are going to perform best in the weeks and months to come, many brands and retailers are exploring options for meeting the needs of shoppers as they buy more online. .
ChannelSale
MARCH 31, 2020
A product listing helps in increasing the rank of your website and also helps in giving good competition to another e-commerce website. It also helps in featuring the e-commerce page on the Google front page. For that, the Amazon Seller Service needs to have the best product listing page. Come; let’s take a look at the benefits of having the best product listing.
ChannelAdvisor
MARCH 31, 2020
Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. We created this blog series to help you understand the current processes related to feed management, along with detailed and practical recommendations to help you improve them. (Read Part I and Part II.).
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
MARCH 31, 2020
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis. The post The positive stories of brands who are fighting coronavirus with a purpose appeared first on Dynamic Yield.
Smile.io
MARCH 31, 2020
Customer acquisition is often viewed as one of the most expensive aspects of any brand’s success. When most marketers think about customer acquisition they associate it with expensive advertising budgets and deep discounting. However, there are several ways that you can sustainably acquire customers without spending a fortune. Sustainable customer acquisition is all about implementing strategies that will build a connection with your customers and increase their customer lifetime value.
PERQ
MARCH 31, 2020
Just because your showrooms are temporarily closed to the public, doesn’t mean fewer consumers are shopping online. Even if these shoppers can’t make purchases now, your brand can make an impact for future sales. Lean into digital sales and help empower your sales team during. The post A Guide to Empowering your Retail Sales Team During COVID-19 appeared first on PERQ.
Smile.io
MARCH 31, 2020
Customer acquisition is often viewed as one of the most expensive aspects of any brand’s success. When most marketers think about customer acquisition they associate it with expensive advertising budgets and deep discounting. However, there are several ways that you can sustainably acquire customers without spending a fortune. Sustainable customer acquisition is all about implementing strategies that will build a connection with your customers and increase their customer lifetime value.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
AcquireConvert
MARCH 31, 2020
If you haven’t yet added any kind of size chart or size guide to your store you may not be reading this as you will probably be out of business. For the remainder of readers, choosing the best sizing app on the market will allow your customers to easily purchase products that fit them – […]. The post Shopify Size Chart App Comparison [Best 2020] appeared first on AcquireConvert.
Dynamic Yield
MARCH 31, 2020
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis. The post The positive stories of brands who are fighting coronavirus with a purpose appeared first on Dynamic Yield.
Dynamic Yield
MARCH 31, 2020
Meet Muhamad Arar, a Tel Aviv-based web developer building web applications from the ground up to strengthen the Dynamic Yield platform. The post Unpacking the life of a web developer with Muhamad Arar appeared first on Dynamic Yield.
Dynamic Yield
MARCH 31, 2020
Now in its third year conducting the research, Dynamic Yield found while personalization remains highly valued, lack of technology has inhibited notable progress. The post Dynamic Yield Releases its Third Annual State of Personalization Maturity Report appeared first on Dynamic Yield.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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