Mon.Jul 26, 2021

The Ultimate Astra Theme Review (July 2021)

Ecommerce Platforms

Welcome to the ultimate Astra theme review. The theme is one of the most popular, highest-rated and fastest-growing WordPress themes currently but is it the right pick for you? You can never over-stress how crucial it is to choose the right theme for your website.

Going Headless: Governing Content and Capabilities Guest Blog

GetElastic

. The need for purpose-built marketing capabilities has created a demand for modular backend services, resulting in a move away from monolithic Digital Experience Platform (DXP) solutions.

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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

Retail Dive

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there

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BigCommerce Review – Pros & Cons And What Sets Them Apart

My Wife Quit Her Job

In this post, I provide an in-depth BigCommerce review from the perspective of a 7 figure ecommerce store owner who has helped many students with their BigCommerce shops.

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

Rue21 is opening 15 stores in 2021. Here's where they are.

Retail Dive

After experiencing double-digit growth in 2020, the retailer is aggressively investing in its physical and digital footprints

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More Trending

ThredUp snaps up European apparel resale company Remix for over $28M

Retail Dive

The Bulgarian company's revenue and powerful software will help the U.S. resale site expand overseas

Go green and make money, says survey

Talking Retail

One in five UK consumers (21%) have stopped buying a particular brand or product because of concerns over its environmental impact on the environment, with those concerns most notable in the weekly grocery shop, according to a new study.

Consumers are feeling the heat from summer inflation, report says

Retail Dive

Fifty-five percent of consumers surveyed by data firm Numerator said they have changed their shopping behavior over the past month due to price increases

Birds Eye supports frozen fish category with £2.3m campaign

Talking Retail

Birds Eye is launching a campaign to help change perceptions towards frozen fish. The “Get On Board” campaign features Birds Eye’s frozen fish range and encourages people to increase their fish consumption.

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The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Pandemic pushed fashion brands to prioritize supplier relations in quest for agility

Retail Dive

"Super vendors" with multiple manufacturing locations can react quickly to lockdowns or closed borders to reduce lead times on purchase orders

Some customers ditch masks but staff keep them on

Talking Retail

Retailers are reporting that between 50% and 80% of customers are still wearing masks in stores, despite the legal requirement to do so being dropped in England on 19 July.

Why you should ditch conversion rate optimization for customer experience optimization

Retail Dive

Savvy retailers are turning to personalization to address the multi-channel demands

GNC Names New COO, Chief Merchandising Officer

Retail Touch

GNC has announced two new appointments to its leadership team: Nate Frazier has been promoted to EVP, COO, and former Zappos executive Karlyn Mattson has joined the company as Chief Merchandising Officer. Both Frazier and Mattson will report to newly appointed CEO Josh Burris.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Abercrombie & Fitch Co. hires chief technology, digital officer

Retail Dive

The brand has tapped Samir Desai to oversee the company's technological initiatives in a newly created role

How YouTube Videos Can Aid Your WordPress Strategy?

MakeWebBetter

“Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester It’s no exaggeration to suggest that video content is the internet’s future.

Do You Have What It Takes to go from Wholesale to DTC?

Retail Touch

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels.

Leveraging the power of licensing to build a brand franchise

Retail Dive

Hershey is making many shared visions come to life across multiple focus areas of licensing initiatives

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Macy’s Picks New Bluemercury CEO as Rightsizing and Revitalization Efforts Continue

Retail Touch

Macy’s has named Maly Bernstein CEO of Bluemercury , effective September 13, 2021, as the retailer continues to refresh its brands and leadership.

Parfetts launches new ordering app

Talking Retail

Parfetts has launched an app that allows retailers to order next day delivery up to midday the day before. Digital channels boomed for Parfetts over the last year and now account for up to 40% of weekly orders.

Top Product Page Issues That Influence Your Brand’s Sales

ChannelAdvisor

More brands are expanding their e-commerce presence as the industry continues to grow. And, increasingly, brands are aware of the importance of product page content, which has a direct impact on brand image and conversion rate. . Meeting the basic requirements for every product listing is a must.

Ad Secrets From Big Brands That You Can Copy to Sell More [Free Webinar]

Neil Patel

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Top Product Page Issues That Influence Your Brand’s Sales

ChannelAdvisor

More brands are expanding their e-commerce presence as the industry continues to grow. And, increasingly, brands are aware of the importance of product page content, which has a direct impact on brand image and conversion rate. . Meeting the basic requirements for every product listing is a must.

Ecommerce Strategy for Saving Time and Cutting Inefficiencies | Salsify

Salsify

"[Salsify] allows us to do everything a lot more efficiently … It's instantaneous to, for instance, publish enhanced content in 15 minutes, which is incredible.". Meghan O'Keefe, Wholesale Digital Marketing Manager, Samsonite.

How to Write a Perfect Facebook Post

Neil Patel

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do.

5 Cash Flow Tips For Retailers In August

Retail Doc

Whether you call it your bankroll, your finances, or how much money you have in your pocket, cash flow is its movement in and out of your business. Financials cash flow

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.