Forrester eCommerce
AUGUST 23, 2018
Chipotle, Starbucks, Uber, Wells Fargo. the list of companies that have found themselves pounded by controversy is long — in fact, 50% of the Fortune 100 have had to deal with a crisis in the past three years. Check out this short overview of the new report Emily Collins and I coauthored. […].
Optimizely
AUGUST 23, 2018
A version of this post appeared on Multichannel Merchant. . Amazon is tough to beat. The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. But it’s no longer the only game in town. While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels.
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Forrester eCommerce
AUGUST 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].
My Wife Quit Her Job
AUGUST 23, 2018
Today I have my friend Joe Nicoletti with me on the show and Joe is probably one of the most successful online course creators that I know. He’s sold over 25,000 courses which is a ridiculous amount and he’s got this great down to earth and step by step teaching style that everyone loves. In this episode, you’ll learn how he started from nothing and built a 7 figure business with no audience of his own.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 23, 2018
Over the past few weeks I’ve had the rare opportunity to meet with board members and discuss their views on cyber security. Many of the questions I posed were sourced from my LinkedIn community, where 25+ people suggested 50+ unique questions (eek!). Even in our short time together, I was left with a much deeper understanding […].
ecomdash
AUGUST 23, 2018
Choosing a shopping cart integration that is best for your business can be intimidating. If you are tech-savvy and price conscientious, WooCommerce , an open source add-on for WordPress websites, might be the one for you. With over 42% of all ecommerce sites being powered by WooCommerce, it is worth trying. To make it super easy and effective, you can launch a fully-fledged web store using one of Template Monster’s best WooCommerce themes.
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Wiser
AUGUST 23, 2018
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value. In fact, 40 percent of retailers may never violate MAP, but on average, 20 percent violate all the time.
TradeGecko
AUGUST 23, 2018
With the best eCommerce platform for SEO, 3dcart provides an all-in-one solution for eCommerce retailers to build, promote and grow their online stores. More than just shopping cart software, 3dcart is a full-feature solution and offers everything for managing inventory, to processing payments and shipping.
Salsify
AUGUST 23, 2018
Creating a product detail page was perhaps easier for your online store five years ago. If you're still using that page now, the demands of online consumers has changed dramatically. In fact, things have changed exponentially in just the last few years, particularly in customers wanting more customization and personalized buying experiences.
OrderDynamics
AUGUST 23, 2018
How Well Do We Know Our Superconsumers? Natasha is obsessed with pink lipstick. She has an Instagram account devoted to showcasing all the latest shades. She is always encouraging new or tried-and-true brands. But followers of Natasha know there is one shade, by one brand, that rules all others for Natasha. She loves that particular shade so much that, along with a few other devotees, Natasha has started a super fan page for the lipstick.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Lemonstand
AUGUST 23, 2018
In the mid-2000’s things in the SEO world changed – suddenly everyone was petrified of duplicate content , and it’s fair to say it redefined the way the industry went about their business. Maybe even more so for online retailers doing product page SEO. Google was beginning to transform into the behemoth that we see before us today. However, in 2013 Google’s Matt Cutts released a statement telling us that just over a quarter of the content on the internet was duplicated and that Googl
CPC Strategy
AUGUST 23, 2018
Heads up Google Ads users — there is a new Optimization Score that is now viewable in the Recommendations tab of your accounts. > Read More. The post Google Ads Optimization Score | What Does It Really Mean? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Smile.io
AUGUST 23, 2018
As the saying goes, “a picture is worth a thousand words.” When it comes to creating social proof with customer reviews, this couldn’t be more true! Since shoppers want to see what your product looks like in real life, photo reviews become your most powerful tool for convincing them of the quality of your brand.
CPC Strategy
AUGUST 23, 2018
Thanks to Facebook’s acquisition of Instagram a few years ago, the photo-sharing app has now followed in its former’s footsteps – becoming one. > Read More. The post Instagram Ads Cost: The Complete Budgeting Guide for 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
AUGUST 23, 2018
Tap into Europe’s 3 rd Largest E-Commerce Marketplace! With 340 million online shoppers, Europe is one of the world’s strongest economies and an e-commerce powerhouse. This is clearly seen in France, the world’s 5 th largest economy and, with 78% of internet users shopping online, Europe’s 3 rd largest e-commerce market. Using Cdiscount, you can expand your business by tapping into France’s 81.7-billion-euro e-commerce marketplace.
iQmetrix
AUGUST 23, 2018
For those that don’t know, Mobile World Congress Americas (MWCA), in partnership with CTIA, is a premier event bringing industry leaders together to progress business in the mobile technology industry. It’s definitely the place to be to experience the best and brightest in wireless and repair.
Etail Solutions
AUGUST 23, 2018
The following is an excerpt from an article written by Michael Anderson, Etail’s co-founder and CEO, that was published by Business.com on July 3, 2018. Whether you’re a top name brand, or a small business owner, the Amazon marketplace can be both a blessing and a curse. On one hand, Amazon has made it even… The post Amazon Brand Registry: Improvements and Shortcomings appeared first on Etail Solutions.
Heartland
AUGUST 23, 2018
How much product is marked up initially directly affects how profitable your retail business can be. Many retailers swear by tried and true markup models, but it is good practice for any retailer to constantly review current pricing practices to find areas for improvement. I'll be investigating how to do so in a free Psychology of Pricing webinar next week and hope to see you there!
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
eCommerce CEO
AUGUST 23, 2018
Still wondering what digital product to sell and how to sell it? I have been there. Since 2008, I have sold every type of product (digital, physical, SaaS, services) under the sun. I’ve tested a lot of markets, some failed and some didn’t. I recently wrote about selling what physical products to sell online but digital goods could be your go-to. They are tempting because they more simpler to run compared to physical products.
Prisync
AUGUST 23, 2018
Every single day, the competition for your eCommerce store increases. More and more online shops pop up selling similar or the same products. Having a nice looking shop is no longer enough, you need to consistently track what your competitors are doing in order to stay ahead of the competition. By nature of our own product, it stands to reason that we would argue for monitoring your competitors’ pricing.
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