Steve Dennis

NOVEMBER 24, 2017

Brace yourself. The media hype around Black Friday and Cyber Monday is now at a fevered pitch. Don’t fall prey to the nonsense. But you can rest assured that as we emerge from a tryptophan-induced haze Friday morning and turn on just about any news outlet you will witness some hapless reporter standing in a mall–or outside a (insert well-known national retailer name here)–opining about whether various “indicators” (number of people in line at store opening, whether

Other 89

Other Customer Experience Retail Operations 89

Smile.io

NOVEMBER 24, 2017

Editor’s Note: This post was originally published on December 24, 2014 and was updated for accuracy and comprehensiveness on November 21, 2017. Loyalty and rewards programs have become commonplace in today’s society. Traditional brick and mortar stores are using them to keep pace with the evolving ecommerce world, and ecommerce sites are using them to boost retention and drive down acquisition costs.

eCommerce 50

eCommerce 50

Canadian Special Events

NOVEMBER 24, 2017

NEW JOBS FRIDAY NOVEMBER 27, 2017. Catering & Event Coordinator. Pan Pacific Vancouver, BC. apply now. Coordinator and Event Planner. Faculty of Medicine, University of Ottawa, ON. apply now . Special Events Coordinator. Liquor Distribution. Vancouver, BC. apply now. Meeting & Event Manager. The Westin Resort & Spa. Whistler, BC. apply now.

Events 40

Events Management 40

Demac Media

NOVEMBER 24, 2017

“And Hansel said to Gretel, “Let us drop these breadcrumbs so that together we find our way home because losing our way would be the most cruel of things.”. -Lucas Scott, One Tree Hill. Breadcrumb trails enhance the way users navigate the site hierarchy. They answer the questions “Where am I?” and “Where can I go?” They reveal the user’s location in a website or web application.

Improvements 40

Improvements SEO Information Conversion Optimization 40

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

iQmetrix

NOVEMBER 24, 2017

Choosing a point of sale (POS) system is kind of like getting married—you want to know what you’re getting into before you tie the knot and commit. Will your POS system work for you long-term? Can it fit the needs of your business as you scale? Will it integrate with third-party offerings that enhance your customer service?

POS 24

POS Point of Sale Customer 24

Cegid

NOVEMBER 24, 2017

Although they started out as a men’s luxury swimwear brand, Vilebrequin is increasingly viewed as a high-fashion house. This is not only the result of the quality of their collections, but also thanks to their presence in both physical and digital channels. . Vilebrequin is best known as a high-end swimwear brand for fathers and sons. Has this market positioning changed?

Omnichannel 20

Omnichannel Mobile Article Accessories 20

Shopping Signals

NOVEMBER 24, 2017

Are you expanding your target audience to a new location? Or instead, maybe you’re narrowing your reach, focusing on a specific state or town. Location-specific marketing is a whole new ball game, and there are some critical mistakes which are really easy to make when starting out. Unfortunately, they’re also very difficult to recover from. Let’s cover a couple of them in detail.

eCommerce 71

eCommerce Marketing Payments Payment Services 71

eCommerceFuel

NOVEMBER 24, 2017

Imagine if you could clone yourself. Think of how much more you could get done with your business. And how many drinks with pink umbrellas you could enjoy as your clone worked tirelessly in the background. A pipe dream, obviously. But you can get close to this fantasy by hiring a business manager who can successfully manage, grow and run your business.

Management 20

Management eCommerce Definition Customer 20