Fri.May 01, 2020

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All CISOs Must Be Transformational CISOs Now

Forrester eCommerce

In January of 2020, we launched our inaugural “Future of the CISO” report, which identified the “Six Types of CISOs” we discovered through our research. At its release, we received copious amounts of feedback – some we had considered, and some we hadn’t. However, while we were conducing our research, the omnipresent event we know […].

Events 395
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Why You Need to Offer Sustainable Packaging — and How to Do It Right

BigCommerce

Eco-friendly initiatives used to be quite novel in the business world.

Shipping 399
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Forecasting In Uncertainty: What Q1 2020 Vendor Earnings Tell Us About The Tech Market Outlook

Forrester eCommerce

Tech vendors have begun reporting Q1 2020 earnings. IBM, Manhattan Associates, and SAP reported last week, as did Infosys, TCS, and Wipro. This week, we have earnings reports from Alphabet (Google Cloud), Amazon Web Services, Cerner, Citrix, Microsoft, PTC, PegaSystems, ServiceNow, and Unisys among others. In most cases, 9 or 10 of the thirteen weeks […].

Marketing 292
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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able…

SEO 249
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Consumers Begin To Rekindle Their Energy Toward Brands

Forrester eCommerce

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Since early March, consumer energy has been diminishing; […].

Consumer 284
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Back in the day, you can sell just about anything and make crazy money. Competition was minimal, technology wasn’t as affordable as it is now and access to product was limited. Now, Amazon is a major competitor to everyone. China is opening up to the world and technology is now affordable. v.

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COVID-19 Supply Chain Disruption: Amazon and Beyond

ROI Revolution

Published May 1, 2020. Where consumers saw empty shelves, longer shipping times, and shuttered stores, executives saw raw material shortages, factory shutdowns, and ports closed. Nearly 3/4 of U.S. companies have experienced some sort of supply chain disruption. With countries all around the world shutting down and requiring their workers to stay home, meeting product demand has become a challenge for many sellers.

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Must-have Ecommerce (And Life) Resources for Navigating the COVID Pandemic

Ecommerce Platforms

Your organization has been confronted with adversity before, but nothing like the COVID-19 epidemic. Some industries are completely shut down, while others are forced to find new ways to serve customers. Ecommerce is an unusual breed during these times, seeing as how people need to order products online. However, those same people are cutting back on their spending.

eCommerce 104
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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

PPC 109
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How to Choose The Best Etsy Shop Name (and 10 Inspiring Examples)

SellBrite

Business naming is big business. In fact, there are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name. In fact, 77% of consumers make purchases based on the brand name.

SEO 109
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Magento 2: The best e-commerce platform for Printers

Omniconvert

“It is easy to achieve success; it is difficult to maintain it”. This quote applies to all the businesses that. The post Magento 2: The best e-commerce platform for Printers appeared first on ECOMMERCE GROWTH Blog.

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[Webinar] COVID-19’s Effect on E-Commerce

ChannelAdvisor

Over the past two months, we’ve faced unprecedented challenges in e-commerce. Businesses have had to adapt at warp speed, while navigating seismic shifts to supply and demand and managing significant shipping disruptions. Here at ChannelAdvisor, we’re doing everything we can to support our industry. Last week, CEO David Spitz, VP of Digital Marketing Link Walls and CMO Mike Shapaker hosted a webinar, COVID-19’s Effect on E-Commerce , in which they discussed the impact of the pandemic and address

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eCommerce Growth Show Ep.2: Jon MacDonald founder of The Good – How to convert more of your visitors into buyers

Omniconvert

Episode 2 of The Growth Ecommerce Show aired yesterday and we had a special guest in the “building”: Jon MacDonald. The post eCommerce Growth Show Ep.2: Jon MacDonald founder of The Good – How to convert more of your visitors into buyers appeared first on ECOMMERCE GROWTH Blog.

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What is Ecommerce Personalization?

Kibo

Ecommerce Personalization is the term used by online retailers that refers to the practice of creating personal interactions and experiences on ecommerce sites by dynamically showing content, media, or product recommendations based on browsing behavior, purchase history data, demographics, and psychographics. To begin the journey to advanced ecommerce personalization, any company with a transactional ecommerce site should be able to capture data and personalize experiences based on: Context Type

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The New Reality of Virtual Apartment Tours: Panel Discussion

PERQ

With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Buzzuto; The post The New Reality of Virtual Apartment Tours: Panel Discussion appeared first on PERQ.

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Distributed Logistics for Digital Commerce Part IV : Regional Inventory Visibility ARTICLE

Etail Solutions

Ecommerce marketers. What if I told you that you had a superpower? One you probably never heard of? And one your Ops guys would love to have but probably don’t know about? It’s called “regional inventory visibility”. And believe me, it’s much more exciting that it sounds. Here’s why. As marketers we understand the power… The post Distributed Logistics for Digital Commerce Part IV : Regional Inventory Visibility ARTICLE appeared first on Etail Solutions.

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Selling Food Online

eCommerceFuel

It is becoming increasingly popular for food brands to sell directly to the consumer through online companies they have built from the ground up. But how do you continue to grow your independent food company without in-person advertisements? To help me dissect all the logistics of this complicated business, from distribution to advertisement, is the co-founder of MissionMeats.co , Peter Awad.

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The Ultimate Guide to SEO for Lawyers 2020

VTNS Solutions

This ultimate guide to SEO for Lawyers and basic considerations of SEO for lawyers, attorneys, and law firms. Do you wish you could get more clients from Google? Do you often Google some of your keyword and you see competitor’s website and you are wondering how they did it? If you are in this position, then today, I will be sharing with you some of the best SEO tips that can help your law practice get more clients, grow your firm, and eventually be a popular law firm in your chosen industry or l

SEO 41
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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7% lift in credit card applications

Dynamic Yield

Leading financial organization leverages personalization and A/B testing, resulting in 7% lift in credit card applications. The post 7% lift in credit card applications appeared first on Dynamic Yield.

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